Isbn-978-93-6976-098-5<\/p>\n
In today\u2019s technology-driven world, marketing is no longer confined to traditional methods.
\nThe digital landscape has transformed the way businesses communicate, engage, and grow.
\nThis book, “Digital Marketing in Business” is written with the objective of making digital
\nmarketing understandable and approachable for students, educators, and aspiring professionals
\nin the field of commerce.
\nAs an Assistant Professor in Commerce, we have witnessed how crucial it is for today\u2019s
\nlearners to stay updated with evolving marketing strategies. This book serves as a bridge
\nbetween traditional marketing concepts and modern digital tools. It begins with the
\nfundamentals covering the definition, objectives, and importance of marketing and progresses
\ninto detailed discussions on digital marketing platforms, search engine optimization, web
\nanalytics, social media marketing, and customer relationship management.
\nCarefully curated to suit undergraduate and postgraduate commerce syllabi, this book offers a
\nbalanced mix of theory and practical insights. It includes easy explanations, relatable examples,
\nand strategic tools like SWOT analysis and digital budgeting to make learning more interactive
\nand meaningful.
\nWe hope this book not only enhances the academic knowledge of readers but also encourages
\nthem to apply digital strategies in real-world scenarios. It is our humble attempt to contribute
\nto the academic community by simplifying a complex yet essential subject.
\nWe express our sincere gratitude to our surrounding for their constant support and motivation.
\nTheir encouragement has been instrumental in bringing this work to life.
\n-Ms.Smrithi S, M. Com
\n-Ms.N.Ranjani, M. Com
\nAssistant Professor of Commerce CA
\nKovai Kalaimagal College of Arts and Science<\/p>\n","protected":false},"excerpt":{"rendered":"
Isbn-978-93-6976-098-5 In today\u2019s technology-driven world, marketing is no longer confined to traditional methods. The digital landscape has transformed the way businesses communicate, engage, and grow. This book, “Digital Marketing in Business” is written with the objective of making digital marketing understandable and approachable for students, educators, and aspiring professionals in the field of commerce. As […]<\/p>\n","protected":false},"featured_media":7094,"comment_status":"open","ping_status":"closed","template":"","meta":[],"authors":[],"publishers":[],"product_cat":[45],"product_tag":[],"class_list":{"0":"post-7093","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","5":"hentry","6":"product_cat-english","7":"entry","8":"has-media","10":"owp-thumbs-layout-horizontal","11":"owp-btn-normal","12":"owp-tabs-layout-horizontal","13":"has-no-thumbnails"},"_links":{"self":[{"href":"https:\/\/jecpublication.com\/index.php\/wp-json\/wp\/v2\/product\/7093","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jecpublication.com\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/jecpublication.com\/index.php\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/jecpublication.com\/index.php\/wp-json\/wp\/v2\/comments?post=7093"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jecpublication.com\/index.php\/wp-json\/wp\/v2\/media\/7094"}],"wp:attachment":[{"href":"https:\/\/jecpublication.com\/index.php\/wp-json\/wp\/v2\/media?parent=7093"}],"wp:term":[{"taxonomy":"authors","embeddable":true,"href":"https:\/\/jecpublication.com\/index.php\/wp-json\/wp\/v2\/authors?post=7093"},{"taxonomy":"publishers","embeddable":true,"href":"https:\/\/jecpublication.com\/index.php\/wp-json\/wp\/v2\/publishers?post=7093"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/jecpublication.com\/index.php\/wp-json\/wp\/v2\/product_cat?post=7093"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/jecpublication.com\/index.php\/wp-json\/wp\/v2\/product_tag?post=7093"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}