{"id":7577,"date":"2025-11-20T13:29:14","date_gmt":"2025-11-20T13:29:14","guid":{"rendered":"https:\/\/jecpublication.com\/?post_type=product&#038;p=7577"},"modified":"2025-11-20T13:29:14","modified_gmt":"2025-11-20T13:29:14","slug":"digital-marketing-essentials-a-practical-guide-for-modern-marketers","status":"publish","type":"product","link":"https:\/\/jecpublication.com\/index.php\/product\/digital-marketing-essentials-a-practical-guide-for-modern-marketers\/","title":{"rendered":"DIGITAL MARKETING ESSENTIALS A Practical Guide for Modern Marketers"},"content":{"rendered":"<p><strong>ISBN:- 978-93-6976-936-0\u00a0<\/strong><\/p>\n<p><strong>Author:- Dr. Soni Kumari\u00a0<\/strong><\/p>\n<p><strong>Total Pages:- 276<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The digital era has revolutionized how businesses connect, communicate, and create value for their<br \/>\ncustomers. Marketing\u2014once confined to print, radio, and television\u2014has undergone a profound<br \/>\ntransformation with the advent of the internet and social media. Today, the marketer\u2019s toolkit is redefined by<br \/>\ndata analytics, search engine optimization, social media engagement, and automation tools that make<br \/>\ninteractions faster, smarter, and measurable. Digital Marketing Essentials: A Practical Guide for Modern<br \/>\nMarketers has been conceptualized and designed to serve as a comprehensive academic and practical<br \/>\nreference for learners, educators, and professionals navigating this dynamic digital landscape.<br \/>\nThis book systematically explores the foundations and applications of digital marketing through a structured,<br \/>\nlearner-centric approach. It covers essential areas such as Search Engine Optimization (SEO), Search Engine<br \/>\nMarketing (SEM), Social Media Marketing, Content Strategy, Email Campaigns, and Digital Analytics\u2014<br \/>\nsupported by real-world case studies, visual frameworks, and actionable insights. Each unit aims to bridge<br \/>\nthe gap between theory and practice, ensuring that readers not only understand digital concepts but can also<br \/>\napply them effectively in professional scenarios.<br \/>\nIn developing this work, the emphasis has been placed on clarity, relevance, and applicability. The chapters<br \/>\nare aligned with the evolving academic curriculum and industry expectations, integrating conceptual<br \/>\nunderstanding with hands-on tools used by modern marketers. The inclusion of \u201cCheck Your Progress\u201d<br \/>\nsections, practical examples, and curated references further enhances the reader\u2019s engagement and<br \/>\ncomprehension.<br \/>\nThe author extends heartfelt gratitude to colleagues, mentors, students, and professionals who contributed<br \/>\ntheir insights and feedback during the development of this book. Their encouragement and critical<br \/>\nperspectives have played a vital role in refining the content. Special thanks are due to the Institute of<br \/>\nManagement Studies, Ranchi University, for fostering an environment that promotes academic excellence<br \/>\nand innovation.<br \/>\nIt is hoped that this book will serve as a valuable guide for students, educators, and marketing practitioners<br \/>\nseeking to master the evolving dimensions of digital marketing. In a world where technology continues to<br \/>\nreshape communication and commerce, the knowledge contained within these pages aspires to equip readers<br \/>\nwith both the strategic thinking and practical skills necessary to thrive as future-ready marketers.<br \/>\nDr. Soni Kumari<br \/>\nAssistant Professor,<br \/>\nInstitute of Management Studies,<br \/>\nRanchi University<\/p>\n","protected":false},"featured_media":7578,"comment_status":"open","ping_status":"closed","template":"","meta":[],"authors":[],"publishers":[],"product_cat":[207,45],"product_tag":[],"class_list":{"0":"post-7577","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","5":"hentry","6":"product_cat-academic","7":"product_cat-english","8":"entry","9":"has-media","11":"owp-thumbs-layout-horizontal","12":"owp-btn-normal","13":"owp-tabs-layout-horizontal","14":"has-no-thumbnails"},"_links":{"self":[{"href":"https:\/\/jecpublication.com\/index.php\/wp-json\/wp\/v2\/product\/7577","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jecpublication.com\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/jecpublication.com\/index.php\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/jecpublication.com\/index.php\/wp-json\/wp\/v2\/comments?post=7577"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jecpublication.com\/index.php\/wp-json\/wp\/v2\/media\/7578"}],"wp:attachment":[{"href":"https:\/\/jecpublication.com\/index.php\/wp-json\/wp\/v2\/media?parent=7577"}],"wp:term":[{"taxonomy":"authors","embeddable":true,"href":"https:\/\/jecpublication.com\/index.php\/wp-json\/wp\/v2\/authors?post=7577"},{"taxonomy":"publishers","embeddable":true,"href":"https:\/\/jecpublication.com\/index.php\/wp-json\/wp\/v2\/publishers?post=7577"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/jecpublication.com\/index.php\/wp-json\/wp\/v2\/product_cat?post=7577"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/jecpublication.com\/index.php\/wp-json\/wp\/v2\/product_tag?post=7577"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}