{"id":7674,"date":"2025-12-18T17:21:06","date_gmt":"2025-12-18T17:21:06","guid":{"rendered":"https:\/\/jecpublication.com\/?post_type=product&#038;p=7674"},"modified":"2025-12-19T08:13:31","modified_gmt":"2025-12-19T08:13:31","slug":"7674","status":"publish","type":"product","link":"https:\/\/jecpublication.com\/index.php\/product\/7674\/","title":{"rendered":"ENTREPRENEURSHIP AND INNOVATION THEORY, PRACTICE, AND ETHICS"},"content":{"rendered":"<p><strong>ISBN:- 978-93-6976-723-6<\/strong><\/p>\n<p>Author:-<br \/>\nDr. Trilochan Nayak<br \/>\nDr. Jyoti Khurana<br \/>\nShubham Gaur<br \/>\nTanya Jolly<\/p>\n<p><strong>Total Pages:- 225<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Entrepreneurship and innovation have emerged as defining forces of the twenty-first-century global<br \/>\neconomy. In an era characterized by rapid technological disruptions, shifting consumer expectations,<br \/>\nand the continual reconfiguration of markets, understanding these forces is no longer optional\u2014it is<br \/>\nessential. This book has been conceived as a comprehensive, conceptually rigorous, and pedagogically<br \/>\ngrounded text to support learners, educators, and practitioners in navigating the evolving landscape of<br \/>\nentrepreneurial thought and practice.<br \/>\nThe chapters in this volume span the foundational to the frontier. Beginning with the conceptual roots<br \/>\nof entrepreneurship and innovation, the book progressively unfolds into sophisticated theories, models,<br \/>\nand real-world applications that shape contemporary entrepreneurial ecosystems. The content traverses<br \/>\nclassical, neo-classical, and modern economic perspectives; Schumpeterian innovation dynamics;<br \/>\neffectuation and Lean Startup approaches; and emerging paradigms of digital transformation,<br \/>\nsustainability, and social entrepreneurship. Each unit has been carefully structured to provide clarity,<br \/>\ncontextual depth, and analytical precision, supported by learning objectives, outcomes, and reflective<br \/>\nexercises that strengthen comprehension and application.<br \/>\nThis text is deeply informed by the collective academic experience, research engagement, and industry<br \/>\nexposure of its authors. Drawing on interdisciplinary insights and empirical realities, it places equal<br \/>\nemphasis on theory and practice, ensuring that readers not only understand the evolution of<br \/>\nentrepreneurial ideas but also gain the analytical tools to apply them in diverse environments. Our<br \/>\nintention is to facilitate a holistic understanding\u2014one that equips students to become opportunityseekers, innovators, problem-solvers, and ethically responsible leaders.<br \/>\nWe hope that this book serves as a valuable companion for undergraduate and postgraduate learners of<br \/>\nmanagement, commerce, and allied disciplines; for educators designing curricula and teaching<br \/>\nentrepreneurship; and for aspiring entrepreneurs who seek structured guidance in their journey from<br \/>\nidea to enterprise. The rapidly changing entrepreneurial landscape demands continuous learning,<br \/>\nadaptability, and critical thinking\u2014qualities that this text endeavours to cultivate.<br \/>\nWe express our sincere gratitude to JEC Publication for their support in bringing this work to life, and<br \/>\nto all scholars, students, and professionals whose insights continue to enrich the field of<br \/>\nentrepreneurship studies. It is our earnest belief that this book will inspire readers to reflect, explore,<br \/>\ninnovate, and contribute meaningfully to society through entrepreneurial action.<br \/>\nDr. Trilochan Nayak<br \/>\nDr. Jyoti Khurana<br \/>\nShubham Gaur<br \/>\nTanya Jolly<\/p>\n","protected":false},"featured_media":7675,"comment_status":"open","ping_status":"closed","template":"","meta":[],"authors":[],"publishers":[],"product_cat":[207],"product_tag":[],"class_list":{"0":"post-7674","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","5":"hentry","6":"product_cat-academic","7":"entry","8":"has-media","10":"owp-thumbs-layout-horizontal","11":"owp-btn-normal","12":"owp-tabs-layout-horizontal","13":"has-no-thumbnails"},"_links":{"self":[{"href":"https:\/\/jecpublication.com\/index.php\/wp-json\/wp\/v2\/product\/7674","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jecpublication.com\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/jecpublication.com\/index.php\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/jecpublication.com\/index.php\/wp-json\/wp\/v2\/comments?post=7674"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jecpublication.com\/index.php\/wp-json\/wp\/v2\/media\/7675"}],"wp:attachment":[{"href":"https:\/\/jecpublication.com\/index.php\/wp-json\/wp\/v2\/media?parent=7674"}],"wp:term":[{"taxonomy":"authors","embeddable":true,"href":"https:\/\/jecpublication.com\/index.php\/wp-json\/wp\/v2\/authors?post=7674"},{"taxonomy":"publishers","embeddable":true,"href":"https:\/\/jecpublication.com\/index.php\/wp-json\/wp\/v2\/publishers?post=7674"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/jecpublication.com\/index.php\/wp-json\/wp\/v2\/product_cat?post=7674"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/jecpublication.com\/index.php\/wp-json\/wp\/v2\/product_tag?post=7674"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}