{"id":7677,"date":"2025-12-20T11:36:12","date_gmt":"2025-12-20T11:36:12","guid":{"rendered":"https:\/\/jecpublication.com\/?post_type=product&#038;p=7677"},"modified":"2025-12-20T13:36:50","modified_gmt":"2025-12-20T13:36:50","slug":"7677","status":"publish","type":"product","link":"https:\/\/jecpublication.com\/index.php\/product\/7677\/","title":{"rendered":"QUALITATIVE RESEARCH METHODS Tools and Techniques"},"content":{"rendered":"<p><strong>ISBN:- 978-93-6976-649-9\u00a0<\/strong><\/p>\n<p>Author:-<br \/>\nrof. Dr. Dileep Kumar M.<br \/>\nDr. Manju Rajan Babu<br \/>\nDr. Saji George<br \/>\nDr. Normala S. Govindarajo<\/p>\n<p><strong>Total Pages:- 297<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Qualitative research has emerged as an indispensable mode of inquiry for understanding the<br \/>\ncomplexity, depth, and contextual richness of human Behaviour, social processes, and<br \/>\norganizational realities. In an era marked by rapid social transformation, technological disruption,<br \/>\nand evolving organizational forms, researchers are increasingly confronted with phenomena that<br \/>\ncannot be adequately explained through numerical data alone. It is within this intellectual landscape<br \/>\nthat Qualitative Research Methods: Tools and Techniques has been conceived\u2014to offer a<br \/>\ncomprehensive, rigorous, and practice-oriented exposition of qualitative inquiry for scholars,<br \/>\nresearchers, and advanced learners across disciplines.<br \/>\nThis book is designed to serve as both a foundational text and an advanced reference for qualitative<br \/>\nresearch. It systematically integrates philosophical underpinnings, methodological frameworks, and<br \/>\ncontemporary analytical tools to enable readers to develop a nuanced understanding of qualitative<br \/>\ninquiry. Beginning with the evolution, nature, and defining characteristics of qualitative research,<br \/>\nthe text carefully situates qualitative methods within broader research paradigms, highlighting their<br \/>\ndistinct epistemological and ontological assumptions. By engaging with interpretivism,<br \/>\nconstructivism, critical theory, and postmodern perspectives, the book equips readers to make<br \/>\ninformed methodological choices aligned with their research objectives and worldviews.<br \/>\nA distinguishing feature of this work is its balanced emphasis on theory and application. Each stage<br \/>\nof the qualitative research process\u2014problem formulation, research design, sampling, data<br \/>\ncollection, coding, analysis, interpretation, and validation\u2014is addressed with conceptual clarity and<br \/>\nmethodological depth. Special attention has been given to widely used qualitative methods such as<br \/>\ninterviews, focus group discussions, observation, document analysis, and narrative inquiry,<br \/>\nalongside emerging approaches including digital ethnography, netnography, and visual analysis.<br \/>\nEthical considerations and issues of rigor and trustworthiness are discussed in detail, reflecting the<br \/>\ngrowing demand for accountability and reflexivity in qualitative scholarship.<br \/>\nRecognizing the increasing role of technology in research, the book also introduces readers to<br \/>\nComputer-Assisted Qualitative Data Analysis Software (CAQDAS), offering practical insights into<br \/>\ntools such as NVivo, ATLAS.ti, MAXQDA, and JAMOVI. This integration ensures that readers<br \/>\nare not only theoretically grounded but also methodologically equipped to manage and analyze<br \/>\ncomplex qualitative datasets in contemporary research environments. Furthermore, the discussion<br \/>\non mixed methods research underscores the complementary strengths of qualitative and<\/p>\n","protected":false},"featured_media":7678,"comment_status":"open","ping_status":"closed","template":"","meta":[],"authors":[],"publishers":[],"product_cat":[207],"product_tag":[],"class_list":{"0":"post-7677","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","5":"hentry","6":"product_cat-academic","7":"entry","8":"has-media","10":"owp-thumbs-layout-horizontal","11":"owp-btn-normal","12":"owp-tabs-layout-horizontal","13":"has-no-thumbnails"},"_links":{"self":[{"href":"https:\/\/jecpublication.com\/index.php\/wp-json\/wp\/v2\/product\/7677","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jecpublication.com\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/jecpublication.com\/index.php\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/jecpublication.com\/index.php\/wp-json\/wp\/v2\/comments?post=7677"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jecpublication.com\/index.php\/wp-json\/wp\/v2\/media\/7678"}],"wp:attachment":[{"href":"https:\/\/jecpublication.com\/index.php\/wp-json\/wp\/v2\/media?parent=7677"}],"wp:term":[{"taxonomy":"authors","embeddable":true,"href":"https:\/\/jecpublication.com\/index.php\/wp-json\/wp\/v2\/authors?post=7677"},{"taxonomy":"publishers","embeddable":true,"href":"https:\/\/jecpublication.com\/index.php\/wp-json\/wp\/v2\/publishers?post=7677"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/jecpublication.com\/index.php\/wp-json\/wp\/v2\/product_cat?post=7677"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/jecpublication.com\/index.php\/wp-json\/wp\/v2\/product_tag?post=7677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}