{"id":7866,"date":"2026-01-27T17:02:58","date_gmt":"2026-01-27T17:02:58","guid":{"rendered":"https:\/\/jecpublication.com\/?post_type=product&#038;p=7866"},"modified":"2026-01-27T17:02:58","modified_gmt":"2026-01-27T17:02:58","slug":"smart-pricing-strategies-for-the-indian-market","status":"publish","type":"product","link":"https:\/\/jecpublication.com\/index.php\/product\/smart-pricing-strategies-for-the-indian-market\/","title":{"rendered":"SMART PRICING STRATEGIES FOR THE INDIAN MARKET"},"content":{"rendered":"<p><strong>ISBN:-978-93-6976-093-0<\/strong><\/p>\n<p>Author:-<br \/>\n<span class=\"_aupe copyable-text xkrh14z\">Dr. Y. Babu Vinothkumar<br \/>\n<\/span><span class=\"_aupe copyable-text xkrh14z\">Dr. C. Subha<br \/>\n<\/span><span class=\"_aupe copyable-text xkrh14z\">Dr. R. Ranjitha<\/span><\/p>\n<p><strong>Total Pages:- 190<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every product and every service in India\u2014whether it is a cup of<br \/>\nroadside chai, a bag of rice in a kirana store, a smartphone on an ecommerce app, or a premium watch in a mall\u2014ultimately faces one<br \/>\ndecisive question: \u201cWhat should we charge?\u201d In that single number,<br \/>\nstrategy meets reality.<br \/>\nPrice is not just a tag. It is the only element of the marketing mix that<br \/>\ngenerates revenue, while the rest demand investment in product,<br \/>\npromotion, and distribution. It is also the fastest lever a business can<br \/>\nmove\u2014sometimes overnight\u2014to respond to competition, costs, or<br \/>\nsudden changes in demand. That is why, in this book, we treat pricing<br \/>\nas both a communicator and a competitor: a \u201csilent messenger\u201d that<br \/>\nsignals quality and positioning, and an \u201cagile warrior\u201d that helps firms<br \/>\ndefend, attack, and adapt in real time.<br \/>\nIndia makes pricing even more challenging\u2014and more fascinating. It<br \/>\nis not one market; it is a universe of markets, layered by income levels,<br \/>\naspirations, geography, culture, and rapidly changing digital habits. In<br \/>\nthe online world, the old certainty of a fixed sticker price is fading;<br \/>\nprices can shift by hour, by city, and sometimes by customer segment.<br \/>\nThis new \u201calgorithmic bazaar\u201d demands not only marketing sense, but<br \/>\nalso data awareness, ethical discipline, and legal clarity.<br \/>\nSmart Pricing Strategies for the Indian Market was written to help<br \/>\nstudents, entrepreneurs, and managers navigate this reality with<br \/>\nconfidence. It blends foundational pricing principles with Indian<br \/>\nmarket examples, practical frameworks, and decision-making tools\u2014so that pricing becomes a deliberate strategy rather than a guess, a<br \/>\nhabit, or a reaction.<\/p>\n","protected":false},"featured_media":7867,"comment_status":"open","ping_status":"closed","template":"","meta":[],"authors":[],"publishers":[],"product_cat":[207],"product_tag":[],"class_list":{"0":"post-7866","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","5":"hentry","6":"product_cat-academic","7":"entry","8":"has-media","10":"owp-thumbs-layout-horizontal","11":"owp-btn-normal","12":"owp-tabs-layout-horizontal","13":"has-no-thumbnails"},"_links":{"self":[{"href":"https:\/\/jecpublication.com\/index.php\/wp-json\/wp\/v2\/product\/7866","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jecpublication.com\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/jecpublication.com\/index.php\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/jecpublication.com\/index.php\/wp-json\/wp\/v2\/comments?post=7866"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jecpublication.com\/index.php\/wp-json\/wp\/v2\/media\/7867"}],"wp:attachment":[{"href":"https:\/\/jecpublication.com\/index.php\/wp-json\/wp\/v2\/media?parent=7866"}],"wp:term":[{"taxonomy":"authors","embeddable":true,"href":"https:\/\/jecpublication.com\/index.php\/wp-json\/wp\/v2\/authors?post=7866"},{"taxonomy":"publishers","embeddable":true,"href":"https:\/\/jecpublication.com\/index.php\/wp-json\/wp\/v2\/publishers?post=7866"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/jecpublication.com\/index.php\/wp-json\/wp\/v2\/product_cat?post=7866"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/jecpublication.com\/index.php\/wp-json\/wp\/v2\/product_tag?post=7866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}