{"id":8470,"date":"2026-11-01T10:01:26","date_gmt":"2026-11-01T10:01:26","guid":{"rendered":"https:\/\/jecpublication.com\/?post_type=product&#038;p=8470"},"modified":"2026-11-01T10:04:20","modified_gmt":"2026-11-01T10:04:20","slug":"consumer-behaviour-the-indian-perspective","status":"publish","type":"product","link":"https:\/\/jecpublication.com\/index.php\/product\/consumer-behaviour-the-indian-perspective\/","title":{"rendered":"Consumer Behaviour: The Indian Perspective"},"content":{"rendered":"<p><strong><span class=\"selectable-text copyable-text xkrh14z\">ISBN:- <span data-sheets-root=\"1\"> 978-81-903286-5-4<\/span><\/span><\/strong><\/p>\n<p style=\"text-align: left\"><strong>Authors:-\u00a0<\/strong><\/p>\n<p>Prof. Dr. Dileep Kumar M<br \/>\nDr. Vijyata<\/p>\n<p>No of Pages \u2013 263<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"\" data-path-to-node=\"0,0\">&#8220;Consumer Behaviour: The Indian Perspective&#8221; by Dr. Dileep Kumar M and Dr. Vijyata is a comprehensive academic textbook specifically tailored for undergraduate and postgraduate students in BBA, B.Com, BMS, and MBA programs<\/span><span class=\"\" data-path-to-node=\"0,2\">. The volume provides an in-depth examination of the psychological, social, cultural, and economic forces that shape consumer purchasing decisions within the unique and diverse Indian market landscape. Through well-structured chapters, the authors seamlessly connect theoretical marketing concepts to real-world Indian business scenarios, exploring everything from traditional consumer habits to the modern digital e-commerce revolution. The book serves as an invaluable, practical guide for learners and aspiring marketing professionals dedicated to mastering the intricacies of consumer psychology and market strategy.<\/span><\/p>\n","protected":false},"featured_media":8471,"comment_status":"open","ping_status":"closed","template":"","meta":[],"authors":[],"publishers":[],"product_cat":[207],"product_tag":[],"class_list":{"0":"post-8470","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","5":"hentry","6":"product_cat-academic","7":"entry","8":"has-media","10":"owp-thumbs-layout-horizontal","11":"owp-btn-normal","12":"owp-tabs-layout-horizontal","13":"has-no-thumbnails"},"_links":{"self":[{"href":"https:\/\/jecpublication.com\/index.php\/wp-json\/wp\/v2\/product\/8470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jecpublication.com\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/jecpublication.com\/index.php\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/jecpublication.com\/index.php\/wp-json\/wp\/v2\/comments?post=8470"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jecpublication.com\/index.php\/wp-json\/wp\/v2\/media\/8471"}],"wp:attachment":[{"href":"https:\/\/jecpublication.com\/index.php\/wp-json\/wp\/v2\/media?parent=8470"}],"wp:term":[{"taxonomy":"authors","embeddable":true,"href":"https:\/\/jecpublication.com\/index.php\/wp-json\/wp\/v2\/authors?post=8470"},{"taxonomy":"publishers","embeddable":true,"href":"https:\/\/jecpublication.com\/index.php\/wp-json\/wp\/v2\/publishers?post=8470"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/jecpublication.com\/index.php\/wp-json\/wp\/v2\/product_cat?post=8470"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/jecpublication.com\/index.php\/wp-json\/wp\/v2\/product_tag?post=8470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}