View cart “MARKETING MANAGEMENT The Indian Way” has been added to your cart.
BUSINESS ENVIRONMENT
₹499.00
The contemporary business landscape is characterized by rapid transformation, global integration,
and a growing interdependence between economic, political, social, technological, and
environmental systems. In such a volatile and dynamic milieu, understanding the business
environment has become indispensable for students, managers, policymakers, and entrepreneurs
alike. The ability to interpret environmental signals, anticipate change, and respond strategically
distinguishes successful organizations from those that merely adapt to circumstances. Against this
backdrop, “Business Environment” has been conceived as a comprehensive textbook that presents
both theoretical foundations and practical insights into the multifaceted forces shaping business
decisions and performance.
This book provides a holistic view of the business ecosystem, encompassing the macro and micro
environments, the legal and regulatory framework, technological evolution, socio-cultural
dynamics, globalization, and the growing emphasis on sustainability and corporate ethics. Each
chapter is carefully designed to blend conceptual understanding with real-world applications,
supported by contemporary examples, analytical frameworks, and self-assessment exercises. The
text aligns with the syllabi prescribed for undergraduate and postgraduate management programs
across Indian universities, making it equally valuable for learners preparing for competitive and
professional examinations.
The authors have sought to present the subject matter in a lucid, structured, and pedagogically
sound manner. Each unit begins with clear learning objectives and concludes with summaries and
reflective questions to aid comprehension. The chapters are logically sequenced to ensure
continuity—from introducing the concept of business environment to exploring global challenges
and strategic responses. The inclusion of recent developments such as digital transformation,
environmental sustainability, and corporate governance ensures that the book remains relevant in
an era marked by technological disruption and responsible business practices.
What makes this book distinctive is its contextual grounding in the Indian business environment.
The text not only highlights global trends but also interprets their implications for Indian
enterprises operating within a complex and evolving policy framework. The discussion integrates
perspectives from economics, management, sociology, and public policy, thereby reflecting the
interdisciplinary nature of the subject. Our purpose has been to help learners appreciate that business decisions do not occur in isolation—they are continuously influenced by the interplay of
societal, technological, political, and ecological factors.
This work represents the culmination of our shared academic experience and collective
commitment to excellence in management education. We express our profound gratitude to our
respective institutions, colleagues, and students for their encouragement, insights, and constructive
feedback throughout the development of this book. We also acknowledge the contributions of
scholars and practitioners whose research and real-world experiences have enriched our
understanding of this dynamic field. Finally, we extend heartfelt appreciation to our families for
their unwavering support, patience, and inspiration during this intellectual journey.
It is our sincere hope that “Business Environment” will serve as a valuable learning resource and
intellectual companion for students, educators, and professionals alike. We believe that by
cultivating a deep understanding of environmental complexities and interconnections, learners will
be better equipped to lead organizations responsibly and contribute meaningfully to sustainable
economic and social progress.
- Prof. (Dr.) Dileep Kumar M
- Dr. Shreedevi Siddanna
- Dr. Vijyata
- Dr. Richa Sinha
BUSINESS ENVIRONMENT
₹499.00
The contemporary business landscape is characterized by rapid transformation, global integration,
and a growing interdependence between economic, political, social, technological, and
environmental systems. In such a volatile and dynamic milieu, understanding the business
environment has become indispensable for students, managers, policymakers, and entrepreneurs
alike. The ability to interpret environmental signals, anticipate change, and respond strategically
distinguishes successful organizations from those that merely adapt to circumstances. Against this
backdrop, “Business Environment” has been conceived as a comprehensive textbook that presents
both theoretical foundations and practical insights into the multifaceted forces shaping business
decisions and performance.
This book provides a holistic view of the business ecosystem, encompassing the macro and micro
environments, the legal and regulatory framework, technological evolution, socio-cultural
dynamics, globalization, and the growing emphasis on sustainability and corporate ethics. Each
chapter is carefully designed to blend conceptual understanding with real-world applications,
supported by contemporary examples, analytical frameworks, and self-assessment exercises. The
text aligns with the syllabi prescribed for undergraduate and postgraduate management programs
across Indian universities, making it equally valuable for learners preparing for competitive and
professional examinations.
The authors have sought to present the subject matter in a lucid, structured, and pedagogically
sound manner. Each unit begins with clear learning objectives and concludes with summaries and
reflective questions to aid comprehension. The chapters are logically sequenced to ensure
continuity—from introducing the concept of business environment to exploring global challenges
and strategic responses. The inclusion of recent developments such as digital transformation,
environmental sustainability, and corporate governance ensures that the book remains relevant in
an era marked by technological disruption and responsible business practices.
What makes this book distinctive is its contextual grounding in the Indian business environment.
The text not only highlights global trends but also interprets their implications for Indian
enterprises operating within a complex and evolving policy framework. The discussion integrates
perspectives from economics, management, sociology, and public policy, thereby reflecting the
interdisciplinary nature of the subject. Our purpose has been to help learners appreciate that business decisions do not occur in isolation—they are continuously influenced by the interplay of
societal, technological, political, and ecological factors.
This work represents the culmination of our shared academic experience and collective
commitment to excellence in management education. We express our profound gratitude to our
respective institutions, colleagues, and students for their encouragement, insights, and constructive
feedback throughout the development of this book. We also acknowledge the contributions of
scholars and practitioners whose research and real-world experiences have enriched our
understanding of this dynamic field. Finally, we extend heartfelt appreciation to our families for
their unwavering support, patience, and inspiration during this intellectual journey.
It is our sincere hope that “Business Environment” will serve as a valuable learning resource and
intellectual companion for students, educators, and professionals alike. We believe that by
cultivating a deep understanding of environmental complexities and interconnections, learners will
be better equipped to lead organizations responsibly and contribute meaningfully to sustainable
economic and social progress.
- Prof. (Dr.) Dileep Kumar M
- Dr. Shreedevi Siddanna
- Dr. Vijyata
- Dr. Richa Sinha
DIGITAL MARKETING ESSENTIALS A Practical Guide for Modern Marketers
₹499.00
The digital era has revolutionized how businesses connect, communicate, and create value for their
customers. Marketing—once confined to print, radio, and television—has undergone a profound
transformation with the advent of the internet and social media. Today, the marketer’s toolkit is redefined by
data analytics, search engine optimization, social media engagement, and automation tools that make
interactions faster, smarter, and measurable. Digital Marketing Essentials: A Practical Guide for Modern
Marketers has been conceptualized and designed to serve as a comprehensive academic and practical
reference for learners, educators, and professionals navigating this dynamic digital landscape.
This book systematically explores the foundations and applications of digital marketing through a structured,
learner-centric approach. It covers essential areas such as Search Engine Optimization (SEO), Search Engine
Marketing (SEM), Social Media Marketing, Content Strategy, Email Campaigns, and Digital Analytics—
supported by real-world case studies, visual frameworks, and actionable insights. Each unit aims to bridge
the gap between theory and practice, ensuring that readers not only understand digital concepts but can also
apply them effectively in professional scenarios.
In developing this work, the emphasis has been placed on clarity, relevance, and applicability. The chapters
are aligned with the evolving academic curriculum and industry expectations, integrating conceptual
understanding with hands-on tools used by modern marketers. The inclusion of “Check Your Progress”
sections, practical examples, and curated references further enhances the reader’s engagement and
comprehension.
The author extends heartfelt gratitude to colleagues, mentors, students, and professionals who contributed
their insights and feedback during the development of this book. Their encouragement and critical
perspectives have played a vital role in refining the content. Special thanks are due to the Institute of
Management Studies, Ranchi University, for fostering an environment that promotes academic excellence
and innovation.
It is hoped that this book will serve as a valuable guide for students, educators, and marketing practitioners
seeking to master the evolving dimensions of digital marketing. In a world where technology continues to
reshape communication and commerce, the knowledge contained within these pages aspires to equip readers
with both the strategic thinking and practical skills necessary to thrive as future-ready marketers.
Dr. Soni Kumari
Assistant Professor,
Institute of Management Studies,
Ranchi University
DIGITAL MARKETING ESSENTIALS A Practical Guide for Modern Marketers
₹499.00
The digital era has revolutionized how businesses connect, communicate, and create value for their
customers. Marketing—once confined to print, radio, and television—has undergone a profound
transformation with the advent of the internet and social media. Today, the marketer’s toolkit is redefined by
data analytics, search engine optimization, social media engagement, and automation tools that make
interactions faster, smarter, and measurable. Digital Marketing Essentials: A Practical Guide for Modern
Marketers has been conceptualized and designed to serve as a comprehensive academic and practical
reference for learners, educators, and professionals navigating this dynamic digital landscape.
This book systematically explores the foundations and applications of digital marketing through a structured,
learner-centric approach. It covers essential areas such as Search Engine Optimization (SEO), Search Engine
Marketing (SEM), Social Media Marketing, Content Strategy, Email Campaigns, and Digital Analytics—
supported by real-world case studies, visual frameworks, and actionable insights. Each unit aims to bridge
the gap between theory and practice, ensuring that readers not only understand digital concepts but can also
apply them effectively in professional scenarios.
In developing this work, the emphasis has been placed on clarity, relevance, and applicability. The chapters
are aligned with the evolving academic curriculum and industry expectations, integrating conceptual
understanding with hands-on tools used by modern marketers. The inclusion of “Check Your Progress”
sections, practical examples, and curated references further enhances the reader’s engagement and
comprehension.
The author extends heartfelt gratitude to colleagues, mentors, students, and professionals who contributed
their insights and feedback during the development of this book. Their encouragement and critical
perspectives have played a vital role in refining the content. Special thanks are due to the Institute of
Management Studies, Ranchi University, for fostering an environment that promotes academic excellence
and innovation.
It is hoped that this book will serve as a valuable guide for students, educators, and marketing practitioners
seeking to master the evolving dimensions of digital marketing. In a world where technology continues to
reshape communication and commerce, the knowledge contained within these pages aspires to equip readers
with both the strategic thinking and practical skills necessary to thrive as future-ready marketers.
Dr. Soni Kumari
Assistant Professor,
Institute of Management Studies,
Ranchi University
ENTREPRENEURSHIP AND INNOVATION THEORY, PRACTICE, AND ETHICS
₹499.00
Entrepreneurship and innovation have emerged as defining forces of the twenty-first-century global
economy. In an era characterized by rapid technological disruptions, shifting consumer expectations,
and the continual reconfiguration of markets, understanding these forces is no longer optional—it is
essential. This book has been conceived as a comprehensive, conceptually rigorous, and pedagogically
grounded text to support learners, educators, and practitioners in navigating the evolving landscape of
entrepreneurial thought and practice.
The chapters in this volume span the foundational to the frontier. Beginning with the conceptual roots
of entrepreneurship and innovation, the book progressively unfolds into sophisticated theories, models,
and real-world applications that shape contemporary entrepreneurial ecosystems. The content traverses
classical, neo-classical, and modern economic perspectives; Schumpeterian innovation dynamics;
effectuation and Lean Startup approaches; and emerging paradigms of digital transformation,
sustainability, and social entrepreneurship. Each unit has been carefully structured to provide clarity,
contextual depth, and analytical precision, supported by learning objectives, outcomes, and reflective
exercises that strengthen comprehension and application.
This text is deeply informed by the collective academic experience, research engagement, and industry
exposure of its authors. Drawing on interdisciplinary insights and empirical realities, it places equal
emphasis on theory and practice, ensuring that readers not only understand the evolution of
entrepreneurial ideas but also gain the analytical tools to apply them in diverse environments. Our
intention is to facilitate a holistic understanding—one that equips students to become opportunityseekers, innovators, problem-solvers, and ethically responsible leaders.
We hope that this book serves as a valuable companion for undergraduate and postgraduate learners of
management, commerce, and allied disciplines; for educators designing curricula and teaching
entrepreneurship; and for aspiring entrepreneurs who seek structured guidance in their journey from
idea to enterprise. The rapidly changing entrepreneurial landscape demands continuous learning,
adaptability, and critical thinking—qualities that this text endeavours to cultivate.
We express our sincere gratitude to JEC Publication for their support in bringing this work to life, and
to all scholars, students, and professionals whose insights continue to enrich the field of
entrepreneurship studies. It is our earnest belief that this book will inspire readers to reflect, explore,
innovate, and contribute meaningfully to society through entrepreneurial action.
Dr. Trilochan Nayak
Dr. Jyoti Khurana
Shubham Gaur
Tanya Jolly
ENTREPRENEURSHIP AND INNOVATION THEORY, PRACTICE, AND ETHICS
₹499.00
Entrepreneurship and innovation have emerged as defining forces of the twenty-first-century global
economy. In an era characterized by rapid technological disruptions, shifting consumer expectations,
and the continual reconfiguration of markets, understanding these forces is no longer optional—it is
essential. This book has been conceived as a comprehensive, conceptually rigorous, and pedagogically
grounded text to support learners, educators, and practitioners in navigating the evolving landscape of
entrepreneurial thought and practice.
The chapters in this volume span the foundational to the frontier. Beginning with the conceptual roots
of entrepreneurship and innovation, the book progressively unfolds into sophisticated theories, models,
and real-world applications that shape contemporary entrepreneurial ecosystems. The content traverses
classical, neo-classical, and modern economic perspectives; Schumpeterian innovation dynamics;
effectuation and Lean Startup approaches; and emerging paradigms of digital transformation,
sustainability, and social entrepreneurship. Each unit has been carefully structured to provide clarity,
contextual depth, and analytical precision, supported by learning objectives, outcomes, and reflective
exercises that strengthen comprehension and application.
This text is deeply informed by the collective academic experience, research engagement, and industry
exposure of its authors. Drawing on interdisciplinary insights and empirical realities, it places equal
emphasis on theory and practice, ensuring that readers not only understand the evolution of
entrepreneurial ideas but also gain the analytical tools to apply them in diverse environments. Our
intention is to facilitate a holistic understanding—one that equips students to become opportunityseekers, innovators, problem-solvers, and ethically responsible leaders.
We hope that this book serves as a valuable companion for undergraduate and postgraduate learners of
management, commerce, and allied disciplines; for educators designing curricula and teaching
entrepreneurship; and for aspiring entrepreneurs who seek structured guidance in their journey from
idea to enterprise. The rapidly changing entrepreneurial landscape demands continuous learning,
adaptability, and critical thinking—qualities that this text endeavours to cultivate.
We express our sincere gratitude to JEC Publication for their support in bringing this work to life, and
to all scholars, students, and professionals whose insights continue to enrich the field of
entrepreneurship studies. It is our earnest belief that this book will inspire readers to reflect, explore,
innovate, and contribute meaningfully to society through entrepreneurial action.
Dr. Trilochan Nayak
Dr. Jyoti Khurana
Shubham Gaur
Tanya Jolly
ESSENTIALS OF HEALTH INFORMATION AND DATA MANAGEMENT
₹799.00
Healthcare is going through the rapid digital transformation leading to transformation in
how configuring, managing, sharing, and analyzing patient information. With the adoption
of electronic health records, data analytics, telehealth, and artificial intelligence around the
world, Health Information Management (HIM) has branched out even further from its
traditional domains. HIM professionals today play a pivotal role in some the most complex
technologies, standards, policies, and ethics issues that need to be addressed while allowing
the health information to flow accurately, securely, and accessible.
Essentials of Health Information and Data Management has been created as a solid and
up-to-date resource available for use by students, practitioners, and educators that will
provide these individuals with necessary fundamentals in this changing field.
It combines the essentials, with practical frameworks and emerging innovations in a
structured, eyebrow-raising easy to digest format. This anthology of chapters covers the
basic topics, such as health information systems, medical records and standards of the data,
to the higher level topics, such as analytics, artificial intelligence, digital health
transformation and national health information infrastructures. It captures the world and
national issues like global or national updates on interoperability standards, cloud, cyber
security and India Ayushman Bharat Digital Mission (ABDM).
One of the most unique features of this book is its combination of technology, governance,
and practice, so that readers understand not just what HIM is, but why it is important and
how it is done in practice among healthcare sectors. Several chapters correlate technical
elements and their actual influences on the institution of quality care and patient safety,
administrative efficiency, and ethical decision-making. By using case examples,
conceptual explanations, and forward-looking discussions, learners work respectively to
prepare for the challenges they face in real-world healthcare environments.
ESSENTIALS OF HEALTH INFORMATION AND DATA MANAGEMENT
₹799.00
Healthcare is going through the rapid digital transformation leading to transformation in
how configuring, managing, sharing, and analyzing patient information. With the adoption
of electronic health records, data analytics, telehealth, and artificial intelligence around the
world, Health Information Management (HIM) has branched out even further from its
traditional domains. HIM professionals today play a pivotal role in some the most complex
technologies, standards, policies, and ethics issues that need to be addressed while allowing
the health information to flow accurately, securely, and accessible.
Essentials of Health Information and Data Management has been created as a solid and
up-to-date resource available for use by students, practitioners, and educators that will
provide these individuals with necessary fundamentals in this changing field.
It combines the essentials, with practical frameworks and emerging innovations in a
structured, eyebrow-raising easy to digest format. This anthology of chapters covers the
basic topics, such as health information systems, medical records and standards of the data,
to the higher level topics, such as analytics, artificial intelligence, digital health
transformation and national health information infrastructures. It captures the world and
national issues like global or national updates on interoperability standards, cloud, cyber
security and India Ayushman Bharat Digital Mission (ABDM).
One of the most unique features of this book is its combination of technology, governance,
and practice, so that readers understand not just what HIM is, but why it is important and
how it is done in practice among healthcare sectors. Several chapters correlate technical
elements and their actual influences on the institution of quality care and patient safety,
administrative efficiency, and ethical decision-making. By using case examples,
conceptual explanations, and forward-looking discussions, learners work respectively to
prepare for the challenges they face in real-world healthcare environments.
ETHICS AND UNIVERSAL HUMAN VALUES
₹499.00
Ethics and universal values have always formed the foundation of human life and society. In the
present era of rapid scientific, technological, and social advancement, the importance of ethical
conduct and value-based living has become even more significant.
This book has been prepared with the aim of offering a comprehensive understanding of ethics and
universal values in both theoretical and practical dimensions. It seeks to serve as a guiding companion
not only for students and professionals but also for every reader who aspires to live a meaningful and
responsible life.
The subject of ethics is not confined to academic study alone; it touches every aspect of human
existence. Universal values such as truth, honesty, compassion, justice, respect, and responsibility
transcend boundaries of culture, religion, and geography. They act as a unifying force for humanity
and provide the moral compass needed to face the challenges of modern life. This book emphasizes
these eternal values and highlights their relevance in family, society, workplace, environment, and in
the global context.
The scope of the book extends from the philosophical foundations of ethics to the practical application
of values in daily decision-making. It is written in simple and accessible language to facilitate better
understanding and reflection.
Case studies, examples, and thought-provoking ideas have been included to connect concepts with
real-life situations. The work is aligned with the vision of value-based education as highlighted in the
National Education Policy (NEP 2020), aiming to strengthen moral clarity along with intellectual
growth.
This book has drawn inspiration from ancient wisdom traditions, modern philosophers, and
contemporary thinkers. It reflects an interdisciplinary perspective, enriched by insights from philosophy,
psychology, sociology, and spirituality. I owe deep gratitude to my teachers, mentors, colleagues, and
students whose constant encouragement and feedback have guided the preparation of this work.
It is my sincere hope that this book will help readers to reflect upon their own values, develop ethical
decision-making skills, and contribute towards building a harmonious society. By integrating ethical
principles with knowledge and action, we can collectively move towards a future that balances
material progress with inner growth, ensuring peace, justice, and universal brotherhood.
Mr. Durgesh Samadhan Pagar
Assistant Professor
Shreeshakti Shaikshnik Sanstha’s
Divine College of Pharmacy, Satana, Nashik. (Maharashtra)
ETHICS AND UNIVERSAL HUMAN VALUES
₹499.00
Ethics and universal values have always formed the foundation of human life and society. In the
present era of rapid scientific, technological, and social advancement, the importance of ethical
conduct and value-based living has become even more significant.
This book has been prepared with the aim of offering a comprehensive understanding of ethics and
universal values in both theoretical and practical dimensions. It seeks to serve as a guiding companion
not only for students and professionals but also for every reader who aspires to live a meaningful and
responsible life.
The subject of ethics is not confined to academic study alone; it touches every aspect of human
existence. Universal values such as truth, honesty, compassion, justice, respect, and responsibility
transcend boundaries of culture, religion, and geography. They act as a unifying force for humanity
and provide the moral compass needed to face the challenges of modern life. This book emphasizes
these eternal values and highlights their relevance in family, society, workplace, environment, and in
the global context.
The scope of the book extends from the philosophical foundations of ethics to the practical application
of values in daily decision-making. It is written in simple and accessible language to facilitate better
understanding and reflection.
Case studies, examples, and thought-provoking ideas have been included to connect concepts with
real-life situations. The work is aligned with the vision of value-based education as highlighted in the
National Education Policy (NEP 2020), aiming to strengthen moral clarity along with intellectual
growth.
This book has drawn inspiration from ancient wisdom traditions, modern philosophers, and
contemporary thinkers. It reflects an interdisciplinary perspective, enriched by insights from philosophy,
psychology, sociology, and spirituality. I owe deep gratitude to my teachers, mentors, colleagues, and
students whose constant encouragement and feedback have guided the preparation of this work.
It is my sincere hope that this book will help readers to reflect upon their own values, develop ethical
decision-making skills, and contribute towards building a harmonious society. By integrating ethical
principles with knowledge and action, we can collectively move towards a future that balances
material progress with inner growth, ensuring peace, justice, and universal brotherhood.
Mr. Durgesh Samadhan Pagar
Assistant Professor
Shreeshakti Shaikshnik Sanstha’s
Divine College of Pharmacy, Satana, Nashik. (Maharashtra)
