INTRODUCTION TO THEORY OF STATISTICS
₹499.00
This book, Introduction to Theory of Statistics, provides a foundational and advanced
exploration of the core principles that govern statistical analysis. Beginning with Chapter
1: Theory of Probability, the text introduces the fundamental concepts of chance,
randomness, and the axiomatic foundations of probability that serve as the bedrock of
statistical reasoning. Chapter 2 delves into Random Variables and Distribution Functions,
emphasizing both discrete and continuous variables and the rules governing their
distributions. Chapter 3 builds on this by exploring Expectations and Moments, offering
insight into key statistical measures such as the mean, variance, skewness, and kurtosis,
which describe the central tendency and shape of data distributions. Moving forward,
Chapter 4 focuses on Distribution Functions, presenting detailed studies of probability
distributions and their real-world applications. Chapter 5 addresses Continuous
Distributions, introducing vital continuous probability models such as the normal,
exponential, and gamma distributions, which are instrumental in various fields of
research and industry. The comprehensive nature of the text is further exemplified in
Chapter 6, which covers Joint and Conditional Distributions, Stochastic Independence,
and Advanced Expectations, facilitating a deeper understanding of how random variables
interact and influence one another. Finally, Chapter 7 discusses Sampling Methods,
Sample Mean, and Population Estimation, where the theory meets practical application. It
examines different sampling techniques, the importance of sample statistics, and how
these are used to estimate and infer characteristics of larger populations. This chapter
bridges theoretical statistics and empirical analysis, highlighting estimation procedures
and the significance of inferential statistics in research and decision-making. Overall, the
book is structured to build statistical literacy progressively, supporting learners in
developing both conceptual clarity and applied skills necessary for advanced study and
real-world data analysis.
INTRODUCTION TO THEORY OF STATISTICS
₹499.00
This book, Introduction to Theory of Statistics, provides a foundational and advanced
exploration of the core principles that govern statistical analysis. Beginning with Chapter
1: Theory of Probability, the text introduces the fundamental concepts of chance,
randomness, and the axiomatic foundations of probability that serve as the bedrock of
statistical reasoning. Chapter 2 delves into Random Variables and Distribution Functions,
emphasizing both discrete and continuous variables and the rules governing their
distributions. Chapter 3 builds on this by exploring Expectations and Moments, offering
insight into key statistical measures such as the mean, variance, skewness, and kurtosis,
which describe the central tendency and shape of data distributions. Moving forward,
Chapter 4 focuses on Distribution Functions, presenting detailed studies of probability
distributions and their real-world applications. Chapter 5 addresses Continuous
Distributions, introducing vital continuous probability models such as the normal,
exponential, and gamma distributions, which are instrumental in various fields of
research and industry. The comprehensive nature of the text is further exemplified in
Chapter 6, which covers Joint and Conditional Distributions, Stochastic Independence,
and Advanced Expectations, facilitating a deeper understanding of how random variables
interact and influence one another. Finally, Chapter 7 discusses Sampling Methods,
Sample Mean, and Population Estimation, where the theory meets practical application. It
examines different sampling techniques, the importance of sample statistics, and how
these are used to estimate and infer characteristics of larger populations. This chapter
bridges theoretical statistics and empirical analysis, highlighting estimation procedures
and the significance of inferential statistics in research and decision-making. Overall, the
book is structured to build statistical literacy progressively, supporting learners in
developing both conceptual clarity and applied skills necessary for advanced study and
real-world data analysis.
MARKETING MANAGEMENT The Indian Way
₹499.00
In the rapidly transforming world of academia, where research serves as the foundation of innovation
and intellectual advancement, the integrity of scholarly work has never been more crucial. Research and
Publication Ethics emerges as a timely and comprehensive text designed to strengthen the moral,
professional, and intellectual framework of research practice. The purpose of this book is to nurture an
ethical research culture among scholars, academicians, and practitioners by providing a deep and
structured understanding of the principles that govern responsible research and publication.
This book systematically explores the philosophical underpinnings, ethical theories, and professional
guidelines that shape contemporary research ethics. It encompasses a wide spectrum of themes,
including academic integrity, plagiarism, authorship ethics, peer review systems, conflicts of interest,
data management, and publication ethics. In addition, it addresses emerging concerns in the digital
era—such as artificial intelligence, open science, big data analytics, biotechnology, and predatory
publishing—offering readers a holistic view of how ethical frameworks evolve in response to
technological and global academic transformations. Each unit of this book has been designed to blend
theoretical insights with practical implications, supported by case studies, reflective exercises, and
global guidelines such as COPE, ICMJE, and UGC regulations.
The authors of this volume collectively represent a distinguished blend of academic excellence,
research expertise, and professional experience. Prof. (Dr.) Dileep Kumar M, International Research
Fellow at SEGi University, Kuala Lumpur, and Vice Chancellor of Hensard University, Nigeria, brings
to this book over two decades of global academic leadership and scholarly contribution in strategic
management, entrepreneurship, and organizational behavior. Dr. Normala S. Govindarajo, Associate
Professor at HELP University, Malaysia, adds depth with her dual doctoral expertise in Management
and Human Resource, her extensive body of published work, and her interdisciplinary engagement with
technology and professional ethics. Dr. Vijyata, Assistant Professor at ARKA Jain University,
Jamshedpur, contributes her profound academic insight, rich teaching experience, and scholarly
contributions in research methodology, marketing, and digital transformation, reflecting a strong
commitment to ethical scholarship and sustainability. Mrs. Princia Stivenson Coutinho, Assistant
Professor at VIVA College of Arts, Science and Commerce, Mumbai University, lends her deep
expertise in commerce, financial accounting, and corporate governance, bridging ethical theory with
real-world application in finance and business ethics.
This collective endeavor reflects the authors’ shared vision—to cultivate awareness, accountability, and
integrity among current and future researchers. By synthesizing both classical theories and modern frameworks, the book provides a strong ethical foundation necessary for conducting credible,
transparent, and socially responsible research.
It is hoped that Research and Publication Ethics will serve as a comprehensive guide for students,
faculty members, and researchers across disciplines, fostering a scholarly ecosystem grounded in
honesty, fairness, and professional excellence. The authors express their sincere gratitude to their
respective institutions and peers whose encouragement and collaboration made this work possible.
May this book inspire every reader to uphold the sanctity of research and contribute meaningfully to the
global pursuit of knowledge rooted in ethical responsibility.
Prof. (Dr.) Dileep Kumar M
Dr. Normala S. Govindarajo,
Dr. Vijyata
Mrs. Princia Stivenson Coutinho
MARKETING MANAGEMENT The Indian Way
₹499.00
In the rapidly transforming world of academia, where research serves as the foundation of innovation
and intellectual advancement, the integrity of scholarly work has never been more crucial. Research and
Publication Ethics emerges as a timely and comprehensive text designed to strengthen the moral,
professional, and intellectual framework of research practice. The purpose of this book is to nurture an
ethical research culture among scholars, academicians, and practitioners by providing a deep and
structured understanding of the principles that govern responsible research and publication.
This book systematically explores the philosophical underpinnings, ethical theories, and professional
guidelines that shape contemporary research ethics. It encompasses a wide spectrum of themes,
including academic integrity, plagiarism, authorship ethics, peer review systems, conflicts of interest,
data management, and publication ethics. In addition, it addresses emerging concerns in the digital
era—such as artificial intelligence, open science, big data analytics, biotechnology, and predatory
publishing—offering readers a holistic view of how ethical frameworks evolve in response to
technological and global academic transformations. Each unit of this book has been designed to blend
theoretical insights with practical implications, supported by case studies, reflective exercises, and
global guidelines such as COPE, ICMJE, and UGC regulations.
The authors of this volume collectively represent a distinguished blend of academic excellence,
research expertise, and professional experience. Prof. (Dr.) Dileep Kumar M, International Research
Fellow at SEGi University, Kuala Lumpur, and Vice Chancellor of Hensard University, Nigeria, brings
to this book over two decades of global academic leadership and scholarly contribution in strategic
management, entrepreneurship, and organizational behavior. Dr. Normala S. Govindarajo, Associate
Professor at HELP University, Malaysia, adds depth with her dual doctoral expertise in Management
and Human Resource, her extensive body of published work, and her interdisciplinary engagement with
technology and professional ethics. Dr. Vijyata, Assistant Professor at ARKA Jain University,
Jamshedpur, contributes her profound academic insight, rich teaching experience, and scholarly
contributions in research methodology, marketing, and digital transformation, reflecting a strong
commitment to ethical scholarship and sustainability. Mrs. Princia Stivenson Coutinho, Assistant
Professor at VIVA College of Arts, Science and Commerce, Mumbai University, lends her deep
expertise in commerce, financial accounting, and corporate governance, bridging ethical theory with
real-world application in finance and business ethics.
This collective endeavor reflects the authors’ shared vision—to cultivate awareness, accountability, and
integrity among current and future researchers. By synthesizing both classical theories and modern frameworks, the book provides a strong ethical foundation necessary for conducting credible,
transparent, and socially responsible research.
It is hoped that Research and Publication Ethics will serve as a comprehensive guide for students,
faculty members, and researchers across disciplines, fostering a scholarly ecosystem grounded in
honesty, fairness, and professional excellence. The authors express their sincere gratitude to their
respective institutions and peers whose encouragement and collaboration made this work possible.
May this book inspire every reader to uphold the sanctity of research and contribute meaningfully to the
global pursuit of knowledge rooted in ethical responsibility.
Prof. (Dr.) Dileep Kumar M
Dr. Normala S. Govindarajo,
Dr. Vijyata
Mrs. Princia Stivenson Coutinho
PHARMACEUTICAL JURISPRUDENCE Principles, Laws and Regulations
₹499.00
Pharmacy students can better understand the rules that affect their profession and the larger
pharmaceutical business in India by studying pharmaceutical jurisprudence, which is the basic study
of the legal and regulatory frameworks governing pharmacy. With its clear, student-friendly
presentation of key statutory instruments like the Drugs and Cosmetics Act, the Pharmacy Act,
numerous pertinent regulations, and supplemental legislations like the IPR provisions.
This book is especially made to fit the updated syllabus of B. Pharmacy according to (NEP 2020) for
Semester VI which is established by the Pharmacy Council of India. The material is clearly structured
to support self-study and improve conceptual clarity through the use of images, tables, and chapterend questions, and it is divided into five units and thirty sections.
Each section's goal is communicated clearly to help readers grasp the learning objectives and make
sure they comprehend the legislative and practical ramifications of pharmaceutical law. The writers
sincerely thank the publishing team and their academic institutions for their steadfast support. Faculty,
librarians, and co-workers who provided resources and support during the book's preparation are
especially acknowledged. Readers, whether professionals, instructors, or students, are encouraged to
provide constructive criticism so that subsequent versions can be improved.
This book explains fundamental legal concepts in pharmaceutical practice, giving pharmacy
professionals and students the necessary legal knowledge to navigate regulatory compliance, protect
patient safety, and steer clear of legal pitfalls by presenting ethics and legislation in an understandable
and straightforward manner.
PHARMACEUTICAL JURISPRUDENCE Principles, Laws and Regulations
₹499.00
Pharmacy students can better understand the rules that affect their profession and the larger
pharmaceutical business in India by studying pharmaceutical jurisprudence, which is the basic study
of the legal and regulatory frameworks governing pharmacy. With its clear, student-friendly
presentation of key statutory instruments like the Drugs and Cosmetics Act, the Pharmacy Act,
numerous pertinent regulations, and supplemental legislations like the IPR provisions.
This book is especially made to fit the updated syllabus of B. Pharmacy according to (NEP 2020) for
Semester VI which is established by the Pharmacy Council of India. The material is clearly structured
to support self-study and improve conceptual clarity through the use of images, tables, and chapterend questions, and it is divided into five units and thirty sections.
Each section's goal is communicated clearly to help readers grasp the learning objectives and make
sure they comprehend the legislative and practical ramifications of pharmaceutical law. The writers
sincerely thank the publishing team and their academic institutions for their steadfast support. Faculty,
librarians, and co-workers who provided resources and support during the book's preparation are
especially acknowledged. Readers, whether professionals, instructors, or students, are encouraged to
provide constructive criticism so that subsequent versions can be improved.
This book explains fundamental legal concepts in pharmaceutical practice, giving pharmacy
professionals and students the necessary legal knowledge to navigate regulatory compliance, protect
patient safety, and steer clear of legal pitfalls by presenting ethics and legislation in an understandable
and straightforward manner.
Pharmacy Practice in the Digital Era: Innovations, Challenges, and Future Trends
₹799.00
The practice of pharmacy is undergoing a profound transformation driven by
rapid advancements in digital technology and evolving healthcare needs.
Innovations such as electronic health records, telepharmacy, artificial
intelligence, big data analytics, automation, blockchain, and digital
therapeutics are reshaping how medicines are developed, dispensed,
monitored, and optimized for patient care. In this context, “Pharmacy Practice
in the Digital Era: Innovations, Challenges, and Future Trends” aims to
provide a comprehensive and structured understanding of the changing
landscape of pharmacy practice in a technology-enabled healthcare ecosystem.
This book has been designed to bridge the gap between traditional pharmacy
roles and emerging digital competencies required of modern pharmacists. It
explores key technological innovations influencing pharmacy practice,
examines regulatory, ethical, and operational challenges associated with digital
transformation, and highlights the expanding role of pharmacists in clinical
decision-making, data-driven care, and interdisciplinary collaboration. Special
emphasis is placed on patient safety, data security, regulatory compliance, and
equitable access to digital pharmacy services.
The content of this book is intended for a wide audience, including
undergraduate and postgraduate pharmacy students, practicing pharmacists,
educators, researchers, and healthcare professionals seeking to adapt to the
demands of digital health. By integrating theoretical concepts with practical
insights, case-based discussions, and future-oriented perspectives, the book
serves as both an academic reference and a practical guide for real-world
application.
Pharmacy Practice in the Digital Era: Innovations, Challenges, and Future Trends
₹799.00
The practice of pharmacy is undergoing a profound transformation driven by
rapid advancements in digital technology and evolving healthcare needs.
Innovations such as electronic health records, telepharmacy, artificial
intelligence, big data analytics, automation, blockchain, and digital
therapeutics are reshaping how medicines are developed, dispensed,
monitored, and optimized for patient care. In this context, “Pharmacy Practice
in the Digital Era: Innovations, Challenges, and Future Trends” aims to
provide a comprehensive and structured understanding of the changing
landscape of pharmacy practice in a technology-enabled healthcare ecosystem.
This book has been designed to bridge the gap between traditional pharmacy
roles and emerging digital competencies required of modern pharmacists. It
explores key technological innovations influencing pharmacy practice,
examines regulatory, ethical, and operational challenges associated with digital
transformation, and highlights the expanding role of pharmacists in clinical
decision-making, data-driven care, and interdisciplinary collaboration. Special
emphasis is placed on patient safety, data security, regulatory compliance, and
equitable access to digital pharmacy services.
The content of this book is intended for a wide audience, including
undergraduate and postgraduate pharmacy students, practicing pharmacists,
educators, researchers, and healthcare professionals seeking to adapt to the
demands of digital health. By integrating theoretical concepts with practical
insights, case-based discussions, and future-oriented perspectives, the book
serves as both an academic reference and a practical guide for real-world
application.
