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PHARMACEUTICAL MARKETING MANAGEMENT
₹499.00
Pharmaceutical Marketing Management is a comprehensive, syllabus-aligned guide crafted for:
- 🎓 B.Pharm 8th Semester Students – Fully compliant with the latest Pharmacy Council of India (PCI) curriculum, offering exam-focused clarity and conceptual depth.
- 🎓 MBA in Pharmaceutical Management – Strategic insights into branding, market dynamics, and ethical promotion tailored for advanced learners.
- 💼 Pharma Sales & Marketing Aspirants – Field-ready tools, real-world case studies, and campaign strategies to kickstart a successful career.
📚 What You’ll Learn
- ✅ Market segmentation, targeting & positioning in pharma
- ✅ Product lifecycle management & branding strategies
- ✅ Promotional tools, ethics & regulatory frameworks
- ✅ Sales force management & territory planning
- ✅ Digital marketing trends & patient-centric approaches
- ✅ Case studies, mnemonics & visual aids for easy retention
PHARMACEUTICAL MARKETING MANAGEMENT
₹499.00
Pharmaceutical Marketing Management is a comprehensive, syllabus-aligned guide crafted for:
- 🎓 B.Pharm 8th Semester Students – Fully compliant with the latest Pharmacy Council of India (PCI) curriculum, offering exam-focused clarity and conceptual depth.
- 🎓 MBA in Pharmaceutical Management – Strategic insights into branding, market dynamics, and ethical promotion tailored for advanced learners.
- 💼 Pharma Sales & Marketing Aspirants – Field-ready tools, real-world case studies, and campaign strategies to kickstart a successful career.
📚 What You’ll Learn
- ✅ Market segmentation, targeting & positioning in pharma
- ✅ Product lifecycle management & branding strategies
- ✅ Promotional tools, ethics & regulatory frameworks
- ✅ Sales force management & territory planning
- ✅ Digital marketing trends & patient-centric approaches
- ✅ Case studies, mnemonics & visual aids for easy retention
Social Pharmacy
₹499.00
Social Pharmacy presents a comprehensive overview of the social, behavioural, and public health aspects of pharmacy practice. The book covers essential topics including preventive healthcare, nutrition, microbiology and epidemiology, national health programmes, disaster management, and pharmacoeconomics.
Designed as a concise academic resource, it highlights the evolving role of pharmacists in patient counselling, disease prevention, health promotion, rational medicine use, and community healthcare.
We hope this book serves as a useful guide for pharmacy students and supports their understanding of the pharmacist's contribution to improving individual and community health.
Social Pharmacy
₹499.00
Social Pharmacy presents a comprehensive overview of the social, behavioural, and public health aspects of pharmacy practice. The book covers essential topics including preventive healthcare, nutrition, microbiology and epidemiology, national health programmes, disaster management, and pharmacoeconomics.
Designed as a concise academic resource, it highlights the evolving role of pharmacists in patient counselling, disease prevention, health promotion, rational medicine use, and community healthcare.
We hope this book serves as a useful guide for pharmacy students and supports their understanding of the pharmacist's contribution to improving individual and community health.
