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The global financial landscape has undergone a profound transformation in recent years, driven by technological advancements, globalization, and the increasing complexity of financial instruments. In this dynamic environment, understanding investment analysis and portfolio strategy has become essential not only for finance professionals but also for students, researchers, and individual investors. This book, “Investment Analysis & Portfolio Strategy in Financial Markets,” is designed to provide a comprehensive and practical understanding of investment principles, financial markets, and portfolio management techniques. It integrates fundamental concepts with modern approaches, including risk-return analysis, asset allocation, behavioral finance, and emerging trends such as digital trading platforms and algorithmic investing. This book will serve as a valuable resource for BBA, MBA, and other management students, as well as for professionals preparing for careers in finance and investment management. It is my sincere hope that readers will find this book insightful, practical, and intellectually enriching. Acknowledgement The successful completion of this book would not have been possible without the support and encouragement of many individuals and institutions. I express my sincere gratitude to the management and academic colleagues of ARKA JAIN University, Jharkhand, for providing a conducive environment for research and academic development. Their continuous support and motivation have been instrumental in the completion of this work. Finally, I extend my heartfelt gratitude to my Father Late Binay Kant Prasad and Mother Premlata Sinha for their unwavering support, patience, and encouragement throughout the process of writing this book. Their belief in me has been my greatest strength.