-10%
PROCEEDINGS OF NATIONAL SEMINAR ON MULTIDISCIPLINARY RESEARCH AND PRACTICE VOLUME 2
Published on 2012
₹2,700.00
QUALITATIVE RESEARCH : PRINCIPLES AND METHODOLOGICAL APPROCHES
₹499.00
The pursuit of knowledge in the social sciences, management, psychology, law, education, and allied disciplines increasingly demands approaches that move beyond numbers and statistics to understand the deeper meanings, lived experiences, social realities, and contextual complexities of human life. Qualitative research has therefore emerged as one of the most significant and intellectually enriching approaches to inquiry, enabling researchers to explore phenomena through interpretation, observation, interaction, and critical reflection. This book, Qualitative Research: Principles and Methodological Approaches, has been developed with the intention of providing a comprehensive, systematic, and practical understanding of qualitative research methodologies for students, scholars, academicians, and professionals across disciplines.
The idea for this book originated from our collective academic experiences as teachers, researchers, mentors, and practitioners engaged in higher education and scholarly inquiry. Over the years, we observed that many students and emerging researchers often encounter difficulties in understanding the philosophical foundations, methodological flexibility, analytical procedures, and practical applications of qualitative research. While several scholarly resources exist, there remains a need for a text that presents qualitative research in a clear, structured, academically rigorous, and contextually relevant manner, particularly for Indian learners and researchers. This book seeks to fulfil that need by combining theoretical depth with practical orientation.
The text systematically introduces readers to the nature, evolution, principles, and philosophical foundations of qualitative inquiry. It explores major qualitative traditions such as phenomenology, grounded theory, ethnography, narrative inquiry, action research, and case study research, while also discussing research design, sampling strategies, data collection methods, qualitative data analysis techniques, ethical considerations, and report writing. In addition, contemporary developments such as digital qualitative research and the use of qualitative data analysis software including NVivo, ATLAS.ti, and MAXQDA have been incorporated to make the book aligned with modern research practices.
One of the major strengths of this book lies in its interdisciplinary perspective, which reflects the diverse academic and professional backgrounds of its authors. The collaborative effort behind this work integrates expertise from psychology, data analytics, management, law, research methodology, and technology-enabled inquiry. This diversity has enriched the content of the book and enabled the presentation of qualitative research not merely as a methodological technique, but as a holistic approach to understanding human behaviour, institutions, organisations, legal systems, and social transformation.
Dr. Ravi Shankar A.V., Professor of Psychology at Alliance University, Bengaluru, brings to this work more than three decades of experience spanning academic, corporate, and applied behavioural domains. His expertise in psychology, behavioural sciences, and research methodology has significantly shaped the conceptual and methodological foundations of this book.
Ms. Dixita Gosukonda contributes her expertise in data analytics, SPSS, AMOS, and research methodologies, along with her active involvement in faculty development programmes and academic research initiatives. Her practical orientation toward methodological applications has enriched the analyti…
QUALITATIVE RESEARCH : PRINCIPLES AND METHODOLOGICAL APPROCHES
₹499.00
The pursuit of knowledge in the social sciences, management, psychology, law, education, and allied disciplines increasingly demands approaches that move beyond numbers and statistics to understand the deeper meanings, lived experiences, social realities, and contextual complexities of human life. Qualitative research has therefore emerged as one of the most significant and intellectually enriching approaches to inquiry, enabling researchers to explore phenomena through interpretation, observation, interaction, and critical reflection. This book, Qualitative Research: Principles and Methodological Approaches, has been developed with the intention of providing a comprehensive, systematic, and practical understanding of qualitative research methodologies for students, scholars, academicians, and professionals across disciplines.
The idea for this book originated from our collective academic experiences as teachers, researchers, mentors, and practitioners engaged in higher education and scholarly inquiry. Over the years, we observed that many students and emerging researchers often encounter difficulties in understanding the philosophical foundations, methodological flexibility, analytical procedures, and practical applications of qualitative research. While several scholarly resources exist, there remains a need for a text that presents qualitative research in a clear, structured, academically rigorous, and contextually relevant manner, particularly for Indian learners and researchers. This book seeks to fulfil that need by combining theoretical depth with practical orientation.
The text systematically introduces readers to the nature, evolution, principles, and philosophical foundations of qualitative inquiry. It explores major qualitative traditions such as phenomenology, grounded theory, ethnography, narrative inquiry, action research, and case study research, while also discussing research design, sampling strategies, data collection methods, qualitative data analysis techniques, ethical considerations, and report writing. In addition, contemporary developments such as digital qualitative research and the use of qualitative data analysis software including NVivo, ATLAS.ti, and MAXQDA have been incorporated to make the book aligned with modern research practices.
One of the major strengths of this book lies in its interdisciplinary perspective, which reflects the diverse academic and professional backgrounds of its authors. The collaborative effort behind this work integrates expertise from psychology, data analytics, management, law, research methodology, and technology-enabled inquiry. This diversity has enriched the content of the book and enabled the presentation of qualitative research not merely as a methodological technique, but as a holistic approach to understanding human behaviour, institutions, organisations, legal systems, and social transformation.
Dr. Ravi Shankar A.V., Professor of Psychology at Alliance University, Bengaluru, brings to this work more than three decades of experience spanning academic, corporate, and applied behavioural domains. His expertise in psychology, behavioural sciences, and research methodology has significantly shaped the conceptual and methodological foundations of this book.
Ms. Dixita Gosukonda contributes her expertise in data analytics, SPSS, AMOS, and research methodologies, along with her active involvement in faculty development programmes and academic research initiatives. Her practical orientation toward methodological applications has enriched the analyti…
QUALITATIVE RESEARCH METHODS Tools and Techniques
₹499.00
Qualitative research has emerged as an indispensable mode of inquiry for understanding the
complexity, depth, and contextual richness of human Behaviour, social processes, and
organizational realities. In an era marked by rapid social transformation, technological disruption,
and evolving organizational forms, researchers are increasingly confronted with phenomena that
cannot be adequately explained through numerical data alone. It is within this intellectual landscape
that Qualitative Research Methods: Tools and Techniques has been conceived—to offer a
comprehensive, rigorous, and practice-oriented exposition of qualitative inquiry for scholars,
researchers, and advanced learners across disciplines.
This book is designed to serve as both a foundational text and an advanced reference for qualitative
research. It systematically integrates philosophical underpinnings, methodological frameworks, and
contemporary analytical tools to enable readers to develop a nuanced understanding of qualitative
inquiry. Beginning with the evolution, nature, and defining characteristics of qualitative research,
the text carefully situates qualitative methods within broader research paradigms, highlighting their
distinct epistemological and ontological assumptions. By engaging with interpretivism,
constructivism, critical theory, and postmodern perspectives, the book equips readers to make
informed methodological choices aligned with their research objectives and worldviews.
A distinguishing feature of this work is its balanced emphasis on theory and application. Each stage
of the qualitative research process—problem formulation, research design, sampling, data
collection, coding, analysis, interpretation, and validation—is addressed with conceptual clarity and
methodological depth. Special attention has been given to widely used qualitative methods such as
interviews, focus group discussions, observation, document analysis, and narrative inquiry,
alongside emerging approaches including digital ethnography, netnography, and visual analysis.
Ethical considerations and issues of rigor and trustworthiness are discussed in detail, reflecting the
growing demand for accountability and reflexivity in qualitative scholarship.
Recognizing the increasing role of technology in research, the book also introduces readers to
Computer-Assisted Qualitative Data Analysis Software (CAQDAS), offering practical insights into
tools such as NVivo, ATLAS.ti, MAXQDA, and JAMOVI. This integration ensures that readers
are not only theoretically grounded but also methodologically equipped to manage and analyze
complex qualitative datasets in contemporary research environments. Furthermore, the discussion
on mixed methods research underscores the complementary strengths of qualitative and
QUALITATIVE RESEARCH METHODS Tools and Techniques
₹499.00
Qualitative research has emerged as an indispensable mode of inquiry for understanding the
complexity, depth, and contextual richness of human Behaviour, social processes, and
organizational realities. In an era marked by rapid social transformation, technological disruption,
and evolving organizational forms, researchers are increasingly confronted with phenomena that
cannot be adequately explained through numerical data alone. It is within this intellectual landscape
that Qualitative Research Methods: Tools and Techniques has been conceived—to offer a
comprehensive, rigorous, and practice-oriented exposition of qualitative inquiry for scholars,
researchers, and advanced learners across disciplines.
This book is designed to serve as both a foundational text and an advanced reference for qualitative
research. It systematically integrates philosophical underpinnings, methodological frameworks, and
contemporary analytical tools to enable readers to develop a nuanced understanding of qualitative
inquiry. Beginning with the evolution, nature, and defining characteristics of qualitative research,
the text carefully situates qualitative methods within broader research paradigms, highlighting their
distinct epistemological and ontological assumptions. By engaging with interpretivism,
constructivism, critical theory, and postmodern perspectives, the book equips readers to make
informed methodological choices aligned with their research objectives and worldviews.
A distinguishing feature of this work is its balanced emphasis on theory and application. Each stage
of the qualitative research process—problem formulation, research design, sampling, data
collection, coding, analysis, interpretation, and validation—is addressed with conceptual clarity and
methodological depth. Special attention has been given to widely used qualitative methods such as
interviews, focus group discussions, observation, document analysis, and narrative inquiry,
alongside emerging approaches including digital ethnography, netnography, and visual analysis.
Ethical considerations and issues of rigor and trustworthiness are discussed in detail, reflecting the
growing demand for accountability and reflexivity in qualitative scholarship.
Recognizing the increasing role of technology in research, the book also introduces readers to
Computer-Assisted Qualitative Data Analysis Software (CAQDAS), offering practical insights into
tools such as NVivo, ATLAS.ti, MAXQDA, and JAMOVI. This integration ensures that readers
are not only theoretically grounded but also methodologically equipped to manage and analyze
complex qualitative datasets in contemporary research environments. Furthermore, the discussion
on mixed methods research underscores the complementary strengths of qualitative and
Quantitative Decision-making Statistical Modeling And Analytics
₹499.00
Business today operates in an era defined by data, where decisions are increasingly
driven by analytical insights rather than intuition alone. This book, Quantitative
Decision-Making: Statistical Modeling and Analytics, has been carefully structured
to provide students, researchers, and practitioners with both the theoretical foundation
and the practical applications of statistics in the business world. Beginning with the
fundamentals of descriptive and inferential statistics, the text progresses through
advanced topics such as regression analysis, predictive modeling, big data analytics,
and strategic decision-making. Each chapter integrates conceptual clarity with
practical illustrations, ensuring that readers not only understand statistical principles
but also learn to apply them effectively in real-world contexts.
Special emphasis has been placed on bridging statistical theory with business
applications—ranging from hypothesis testing in market research to predictive
modeling in risk assessment and customer behavior analysis. The inclusion of tools
such as Tableau, Power BI, and Python-based visualizations reflects the growing
importance of software-driven analytics in modern organizations. Furthermore, topics
on ethics, transparency, and responsible reporting encourage critical thinking about
the role of data in shaping strategies and policies.
This book aims to serve as a comprehensive guide, equipping readers with the ability
to interpret data, communicate findings, and make informed decisions that foster
sustainable business growth.
Quantitative Decision-making Statistical Modeling And Analytics
₹499.00
Business today operates in an era defined by data, where decisions are increasingly
driven by analytical insights rather than intuition alone. This book, Quantitative
Decision-Making: Statistical Modeling and Analytics, has been carefully structured
to provide students, researchers, and practitioners with both the theoretical foundation
and the practical applications of statistics in the business world. Beginning with the
fundamentals of descriptive and inferential statistics, the text progresses through
advanced topics such as regression analysis, predictive modeling, big data analytics,
and strategic decision-making. Each chapter integrates conceptual clarity with
practical illustrations, ensuring that readers not only understand statistical principles
but also learn to apply them effectively in real-world contexts.
Special emphasis has been placed on bridging statistical theory with business
applications—ranging from hypothesis testing in market research to predictive
modeling in risk assessment and customer behavior analysis. The inclusion of tools
such as Tableau, Power BI, and Python-based visualizations reflects the growing
importance of software-driven analytics in modern organizations. Furthermore, topics
on ethics, transparency, and responsible reporting encourage critical thinking about
the role of data in shaping strategies and policies.
This book aims to serve as a comprehensive guide, equipping readers with the ability
to interpret data, communicate findings, and make informed decisions that foster
sustainable business growth.