View cart “PHARMACOGNOSY AND PHYTOCHEMISTRY – I Practical Handbook” has been added to your cart.
A Practical Book Of Pharmaceutics-I
Published on 2025
₹499.00
It gives me immense pleasure to present to pharmacy students my book entitled "A Practical Book
of Pharmaceutics-I". Writing a book is inspiring, often exciting, and sometimes very challenging
work.
Pharmaceutics practical involve the practical application of scientific principles to the formulation
and development of pharmaceutical products. These practical sessions typically include various
aspects such as drug formulation, dosage form design, and manufacturing techniques. Students learn
to handle equipment, perform experiments, and gain hands-on experience in pharmaceutical
processes. Key components may include compounding, granulation, tablet pressing, and quality
control methods. Proficiency in basic techniques like accurate measurements, proper handling of
equipment, and adherence to good laboratory practices is fundamental, laying the groundwork for
more advanced studies in pharmaceutics. Without a strong foundation in these practical skills,
progressing to advanced pharmaceutical development becomes challenging and resource-intensive.
The book contains calculations and important questions related to the experiments to fulfill the
requirements of students.
I record my sincere thanks to Dr. Navneet Verma, Dr. Arun Kumar Mishra, Dr. Sushil Kumar, Dr.
Munish Mani, Dr. Shweta Verma, and all my coauthors for constant encouragement to write this
book.
I thank my parents for their constant support to review the content of this book and moral support. I
am thankful to my seniors, friends and students who gave me suggestions whenever I asked for
betterment of this book.
I appreciate the cooperation and interest taken by Publishers JEC Publication in bringing out this
book.
I will be grateful to all the teachers and students who will be kind enough to point out my mistakes
that have escaped my attention. Suggestions for future improvement are always welcome.
A Practical Book Of Pharmaceutics-I
₹499.00
It gives me immense pleasure to present to pharmacy students my book entitled "A Practical Book
of Pharmaceutics-I". Writing a book is inspiring, often exciting, and sometimes very challenging
work.
Pharmaceutics practical involve the practical application of scientific principles to the formulation
and development of pharmaceutical products. These practical sessions typically include various
aspects such as drug formulation, dosage form design, and manufacturing techniques. Students learn
to handle equipment, perform experiments, and gain hands-on experience in pharmaceutical
processes. Key components may include compounding, granulation, tablet pressing, and quality
control methods. Proficiency in basic techniques like accurate measurements, proper handling of
equipment, and adherence to good laboratory practices is fundamental, laying the groundwork for
more advanced studies in pharmaceutics. Without a strong foundation in these practical skills,
progressing to advanced pharmaceutical development becomes challenging and resource-intensive.
The book contains calculations and important questions related to the experiments to fulfill the
requirements of students.
I record my sincere thanks to Dr. Navneet Verma, Dr. Arun Kumar Mishra, Dr. Sushil Kumar, Dr.
Munish Mani, Dr. Shweta Verma, and all my coauthors for constant encouragement to write this
book.
I thank my parents for their constant support to review the content of this book and moral support. I
am thankful to my seniors, friends and students who gave me suggestions whenever I asked for
betterment of this book.
I appreciate the cooperation and interest taken by Publishers JEC Publication in bringing out this
book.
I will be grateful to all the teachers and students who will be kind enough to point out my mistakes
that have escaped my attention. Suggestions for future improvement are always welcome.
A Textbook of COMMUNICATION SKILLS
₹499.00
A Textbook of Communication Skills for Pharmacy Students is designed to meet
the specific needs of budding pharmacists by equipping them with essential soft skills
required in professional healthcare settings. Communication is the foundation of
effective pharmacy practice, as pharmacists routinely interact with doctors, nurses,
dentists, physiotherapists, patients, and other healthcare professionals. This book
provides a clear, structured approach to developing the ability to convey information
confidently, accurately, and empathetically.
The content is carefully aligned with the Pharmacy Council of India’s BP105T
Communication Skills (Theory) syllabus, ensuring that students acquire not only
theoretical knowledge but also practical competence. Each unit systematically
introduces learners to the fundamentals of communication-covering verbal, nonverbal, and written communication-while also addressing barriers that may hinder
effective interactions.
Students will explore diverse aspects such as communication processes, listening
skills, and communication styles, alongside practical skills like interview techniques,
presentations, and group discussions. The book emphasizes both professional and
interpersonal dimensions, preparing students to become effective team players and
leaders in the pharmaceutical sector.
In addition, the text highlights the behavioural and attitudinal requirements of a
pharmacist, focusing on teamwork, leadership, empathy, and patient-centered
communication. Examples, illustrations, and simplified explanations make the
content easy to understand, while the inclusion of real-life applications encourages
students to practice and refine their skills.
Overall, this book aims to bridge the gap between knowledge and practice, helping
pharmacy students develop confidence, clarity, and professionalism in their
communication. By mastering these skills early in their academic journey, students
will be better prepared to contribute meaningfully to patient care, collaborative
healthcare teams, and the pharmaceutical business environment.
A Textbook of COMMUNICATION SKILLS
₹499.00
A Textbook of Communication Skills for Pharmacy Students is designed to meet
the specific needs of budding pharmacists by equipping them with essential soft skills
required in professional healthcare settings. Communication is the foundation of
effective pharmacy practice, as pharmacists routinely interact with doctors, nurses,
dentists, physiotherapists, patients, and other healthcare professionals. This book
provides a clear, structured approach to developing the ability to convey information
confidently, accurately, and empathetically.
The content is carefully aligned with the Pharmacy Council of India’s BP105T
Communication Skills (Theory) syllabus, ensuring that students acquire not only
theoretical knowledge but also practical competence. Each unit systematically
introduces learners to the fundamentals of communication-covering verbal, nonverbal, and written communication-while also addressing barriers that may hinder
effective interactions.
Students will explore diverse aspects such as communication processes, listening
skills, and communication styles, alongside practical skills like interview techniques,
presentations, and group discussions. The book emphasizes both professional and
interpersonal dimensions, preparing students to become effective team players and
leaders in the pharmaceutical sector.
In addition, the text highlights the behavioural and attitudinal requirements of a
pharmacist, focusing on teamwork, leadership, empathy, and patient-centered
communication. Examples, illustrations, and simplified explanations make the
content easy to understand, while the inclusion of real-life applications encourages
students to practice and refine their skills.
Overall, this book aims to bridge the gap between knowledge and practice, helping
pharmacy students develop confidence, clarity, and professionalism in their
communication. By mastering these skills early in their academic journey, students
will be better prepared to contribute meaningfully to patient care, collaborative
healthcare teams, and the pharmaceutical business environment.
A textbook of Pharmaceutics-I
₹499.00
The discipline of pharmaceutics serves as a vital bridge between drug discovery and the large-scale
production of medications that adhere to regulatory, safety, and efficacy standards. As the pharmaceutical
sciences continue to advance, it is crucial for students to build a solid understanding of the principles,
processes, and practices that underpin the industrial manufacturing of pharmaceutical products.
This textbook on Pharmaceutics is specifically crafted for first-semester B. Pharm students. It offers a
thorough exploration of industrial pharmacy, covering key topics such as formulation development,
quality control, manufacturing processes, regulatory compliance, and the principles of Good
Manufacturing Practices (GMP). The book aims to provide students with both foundational theoretical
knowledge and practical insights essential for navigating the complexities of pharmaceutical production.
Each chapter has been meticulously organized to ensure clarity and comprehension, incorporating
detailed explanations, illustrative diagrams, and real-world examples to enhance the learning experience.
Special attention has been given to industry-relevant subjects to foster critical thinking and problemsolving skills, which are indispensable in today’s rapidly evolving pharmaceutical sector.
Additionally, the textbook addresses significant emerging trends in pharmaceutical manufacturing, such
as advancements in automation, biotechnology, and regulatory affairs. This forward-looking approach
prepares students to tackle future challenges in the field. By bridging academic concepts with practical
applications, the book aligns with the demands of the professional world, making it a valuable resource
for aspiring industrial pharmacy professionals.
It is my hope that this textbook will serve as an indispensable guide, equipping students with the
knowledge and skills necessary to excel in both their academic journey and their professional careers in
industrial pharmacy.
Mr. Mahesh P. Junghare
(M. Pharm. – Pharmacognosy)
Ms. Yamini C. Sonewane
(Bachelor of Pharmacy)
A textbook of Pharmaceutics-I
₹499.00
The discipline of pharmaceutics serves as a vital bridge between drug discovery and the large-scale
production of medications that adhere to regulatory, safety, and efficacy standards. As the pharmaceutical
sciences continue to advance, it is crucial for students to build a solid understanding of the principles,
processes, and practices that underpin the industrial manufacturing of pharmaceutical products.
This textbook on Pharmaceutics is specifically crafted for first-semester B. Pharm students. It offers a
thorough exploration of industrial pharmacy, covering key topics such as formulation development,
quality control, manufacturing processes, regulatory compliance, and the principles of Good
Manufacturing Practices (GMP). The book aims to provide students with both foundational theoretical
knowledge and practical insights essential for navigating the complexities of pharmaceutical production.
Each chapter has been meticulously organized to ensure clarity and comprehension, incorporating
detailed explanations, illustrative diagrams, and real-world examples to enhance the learning experience.
Special attention has been given to industry-relevant subjects to foster critical thinking and problemsolving skills, which are indispensable in today’s rapidly evolving pharmaceutical sector.
Additionally, the textbook addresses significant emerging trends in pharmaceutical manufacturing, such
as advancements in automation, biotechnology, and regulatory affairs. This forward-looking approach
prepares students to tackle future challenges in the field. By bridging academic concepts with practical
applications, the book aligns with the demands of the professional world, making it a valuable resource
for aspiring industrial pharmacy professionals.
It is my hope that this textbook will serve as an indispensable guide, equipping students with the
knowledge and skills necessary to excel in both their academic journey and their professional careers in
industrial pharmacy.
Mr. Mahesh P. Junghare
(M. Pharm. – Pharmacognosy)
Ms. Yamini C. Sonewane
(Bachelor of Pharmacy)
ADVANCED DEEP LEARNING ARCHITECTURES Beyond CNNs and LSTMs
₹499.00
Deep learning has fundamentally transformed the landscape of artificial intelligence, powering
breakthroughs in computer vision, natural language processing, speech recognition, and beyond.
Over the past decade, Convolutional Neural Networks (CNNs) and Long Short-Term Memory
networks (LSTMs) emerged as the dominant architectures for tackling structured image data and
sequential information, respectively. CNNs, with their hierarchical feature extraction and local
receptive fields, revolutionized image classification, object detection, and semantic segmentation,
enabling systems to achieve near-human or even superhuman performance on benchmarks such
as ImageNet. LSTMs, on the other hand, overcame the limitations of traditional recurrent neural
networks, effectively addressing the vanishing gradient problem and enabling long-range
temporal dependencies to be learned, thereby advancing language modeling, machine translation,
and speech synthesis.
However, as datasets expanded to billions of samples, tasks grew increasingly complex, and the
need for generalization across heterogeneous domains intensified, the inherent limitations of
CNNs and LSTMs became apparent. CNNs struggle with modeling long-range dependencies,
processing irregular graph-structured data, or integrating multimodal inputs, while LSTMs face
challenges in parallelization, handling very long sequences efficiently, and scaling to massive
model sizes. Moreover, simply increasing depth, width, or training data does not always guarantee
proportional improvements in performance, highlighting the plateauing effect of these
architectures in cutting-edge AI applications.
This book, Advanced Deep Learning Architectures: Beyond CNNs and LSTMs, is designed to chart
the evolution of next-generation architectures that address these limitations and define the future
of artificial intelligence. It offers a comprehensive journey through the design principles,
mathematical foundations, and practical implementations of state-of-the-art models. The scope
spans transformers — including BERT, GPT, and Vision Transformers — which leverage selfattention to model long-range dependencies and multimodal relationships; graph neural networks,
which enable AI systems to reason about relational and non-Euclidean data; capsule networks,
which improve spatial hierarchies and pose awareness; neural ordinary differential equations,
which introduce continuous-time modeling; and diffusion models, which have redefined
generative AI through probabilistic modeling and denoising frameworks. The book also delves
into hybrid and multimodal architectures, advanced reinforcement learning frameworks, and
emerging paradigms such as neuromorphic computing, quantum deep learning, and evolutionary algorithms. Importantly, the text bridges theory and practice. Each chapter combines rigorous
mathematical derivations — from linear algebra and tensor calculus to probabilistic modeling and
information-theoretic analysis — with hands-on Python implementations using libraries such as
PyTorch, TensorFlow, and NumPy. Readers are guided through step-by-step coding exercises,
practical tips for optimization, and demonstrations of applying these models to real-world datasets.
This dual approach ensures a deep understanding not just of why these architectures work, but
how to implement, experiment, and extend them.
Beyond technical mastery, the book emphasizes the broader implications of advanced AI:
multimodal intelligence, ethical alignment, interpretability, and the path toward general-purpose
AI systems.
ADVANCED DEEP LEARNING ARCHITECTURES Beyond CNNs and LSTMs
₹499.00
Deep learning has fundamentally transformed the landscape of artificial intelligence, powering
breakthroughs in computer vision, natural language processing, speech recognition, and beyond.
Over the past decade, Convolutional Neural Networks (CNNs) and Long Short-Term Memory
networks (LSTMs) emerged as the dominant architectures for tackling structured image data and
sequential information, respectively. CNNs, with their hierarchical feature extraction and local
receptive fields, revolutionized image classification, object detection, and semantic segmentation,
enabling systems to achieve near-human or even superhuman performance on benchmarks such
as ImageNet. LSTMs, on the other hand, overcame the limitations of traditional recurrent neural
networks, effectively addressing the vanishing gradient problem and enabling long-range
temporal dependencies to be learned, thereby advancing language modeling, machine translation,
and speech synthesis.
However, as datasets expanded to billions of samples, tasks grew increasingly complex, and the
need for generalization across heterogeneous domains intensified, the inherent limitations of
CNNs and LSTMs became apparent. CNNs struggle with modeling long-range dependencies,
processing irregular graph-structured data, or integrating multimodal inputs, while LSTMs face
challenges in parallelization, handling very long sequences efficiently, and scaling to massive
model sizes. Moreover, simply increasing depth, width, or training data does not always guarantee
proportional improvements in performance, highlighting the plateauing effect of these
architectures in cutting-edge AI applications.
This book, Advanced Deep Learning Architectures: Beyond CNNs and LSTMs, is designed to chart
the evolution of next-generation architectures that address these limitations and define the future
of artificial intelligence. It offers a comprehensive journey through the design principles,
mathematical foundations, and practical implementations of state-of-the-art models. The scope
spans transformers — including BERT, GPT, and Vision Transformers — which leverage selfattention to model long-range dependencies and multimodal relationships; graph neural networks,
which enable AI systems to reason about relational and non-Euclidean data; capsule networks,
which improve spatial hierarchies and pose awareness; neural ordinary differential equations,
which introduce continuous-time modeling; and diffusion models, which have redefined
generative AI through probabilistic modeling and denoising frameworks. The book also delves
into hybrid and multimodal architectures, advanced reinforcement learning frameworks, and
emerging paradigms such as neuromorphic computing, quantum deep learning, and evolutionary algorithms. Importantly, the text bridges theory and practice. Each chapter combines rigorous
mathematical derivations — from linear algebra and tensor calculus to probabilistic modeling and
information-theoretic analysis — with hands-on Python implementations using libraries such as
PyTorch, TensorFlow, and NumPy. Readers are guided through step-by-step coding exercises,
practical tips for optimization, and demonstrations of applying these models to real-world datasets.
This dual approach ensures a deep understanding not just of why these architectures work, but
how to implement, experiment, and extend them.
Beyond technical mastery, the book emphasizes the broader implications of advanced AI:
multimodal intelligence, ethical alignment, interpretability, and the path toward general-purpose
AI systems.
Advanced Optimization Methods From Linearity To Quantum Frontiers
₹499.00
Optimization lies at the core of modern science, engineering, and decision-making, providing
systematic methods to identify the best possible solutions under given constraints. This book presents
a comprehensive and integrated treatment of optimization, beginning with foundational concepts and
mathematical prerequisites and progressing through linear, nonlinear, combinatorial, dynamic,
stochastic, and convex optimization frameworks. Emphasis is placed on both theoretical
understanding and algorithmic implementation, ensuring that readers not only grasp underlying
principles but also learn how to apply them to real-world problems. Historical developments are
interwoven with contemporary methods to highlight the evolution of optimization as a discipline.
Each chapter is structured to balance rigor with intuition, supported by classical examples,
algorithms, and practical applications across engineering, economics, artificial intelligence, and the
natural sciences. Designed for students, researchers, and practitioners, this book aims to build strong
conceptual foundations while also introducing advanced topics and emerging frontiers. Ultimately, it
seeks to cultivate analytical thinking and equip readers with versatile optimization tools for solving
complex, real-world challenges.
Advanced Optimization Methods From Linearity To Quantum Frontiers
₹499.00
Optimization lies at the core of modern science, engineering, and decision-making, providing
systematic methods to identify the best possible solutions under given constraints. This book presents
a comprehensive and integrated treatment of optimization, beginning with foundational concepts and
mathematical prerequisites and progressing through linear, nonlinear, combinatorial, dynamic,
stochastic, and convex optimization frameworks. Emphasis is placed on both theoretical
understanding and algorithmic implementation, ensuring that readers not only grasp underlying
principles but also learn how to apply them to real-world problems. Historical developments are
interwoven with contemporary methods to highlight the evolution of optimization as a discipline.
Each chapter is structured to balance rigor with intuition, supported by classical examples,
algorithms, and practical applications across engineering, economics, artificial intelligence, and the
natural sciences. Designed for students, researchers, and practitioners, this book aims to build strong
conceptual foundations while also introducing advanced topics and emerging frontiers. Ultimately, it
seeks to cultivate analytical thinking and equip readers with versatile optimization tools for solving
complex, real-world challenges.
ATLAS OF HUMAN ANATOMY
Published on 2025
₹2,499.00
Human anatomy is the scientific study of the structure of the human body. It explores how organs, tissues, and systems are organized and how they function together. Major systems include the skeletal, muscular, circulatory, respiratory, digestive, nervous, and reproductive systems. Understanding anatomy helps in medicine, biology, and health sciences by explaining how the body works and responds to injury or disease. The study of anatomy aims to provide a detailed map of the human body that is essential for maintaining health, diagnosing diseases, and performing medical interventions safely. Keeping the requirements of the students of Pharmacy and basic science in view, the authors of Atlas of Human Anatomy (An Approach for Easy Understanding of the Human Anatomical Features) have put a small effort to bring the different systems of human anatomy with quality picture of the anatomical structures of different systems with this book. Pictures are collected from search engine google. As the anatomy of different organs are too difficult to memorize so the authors concise the description and along with provided a picture of the organ to make it simple and attractive for the students to read and memorize.
It would be grateful to the readers if they draw the attention to the deficiencies and errors that might have remained.
We place on record our sincere gratitude to all who have extended their cooperation and help in completion of this book. Hope, this book would be well accepted by the students and teacher community.
ATLAS OF HUMAN ANATOMY
₹2,499.00
Human anatomy is the scientific study of the structure of the human body. It explores how organs, tissues, and systems are organized and how they function together. Major systems include the skeletal, muscular, circulatory, respiratory, digestive, nervous, and reproductive systems. Understanding anatomy helps in medicine, biology, and health sciences by explaining how the body works and responds to injury or disease. The study of anatomy aims to provide a detailed map of the human body that is essential for maintaining health, diagnosing diseases, and performing medical interventions safely. Keeping the requirements of the students of Pharmacy and basic science in view, the authors of Atlas of Human Anatomy (An Approach for Easy Understanding of the Human Anatomical Features) have put a small effort to bring the different systems of human anatomy with quality picture of the anatomical structures of different systems with this book. Pictures are collected from search engine google. As the anatomy of different organs are too difficult to memorize so the authors concise the description and along with provided a picture of the organ to make it simple and attractive for the students to read and memorize.
It would be grateful to the readers if they draw the attention to the deficiencies and errors that might have remained.
We place on record our sincere gratitude to all who have extended their cooperation and help in completion of this book. Hope, this book would be well accepted by the students and teacher community.
BUSINESS ENVIRONMENT
₹499.00
The contemporary business landscape is characterized by rapid transformation, global integration,
and a growing interdependence between economic, political, social, technological, and
environmental systems. In such a volatile and dynamic milieu, understanding the business
environment has become indispensable for students, managers, policymakers, and entrepreneurs
alike. The ability to interpret environmental signals, anticipate change, and respond strategically
distinguishes successful organizations from those that merely adapt to circumstances. Against this
backdrop, “Business Environment” has been conceived as a comprehensive textbook that presents
both theoretical foundations and practical insights into the multifaceted forces shaping business
decisions and performance.
This book provides a holistic view of the business ecosystem, encompassing the macro and micro
environments, the legal and regulatory framework, technological evolution, socio-cultural
dynamics, globalization, and the growing emphasis on sustainability and corporate ethics. Each
chapter is carefully designed to blend conceptual understanding with real-world applications,
supported by contemporary examples, analytical frameworks, and self-assessment exercises. The
text aligns with the syllabi prescribed for undergraduate and postgraduate management programs
across Indian universities, making it equally valuable for learners preparing for competitive and
professional examinations.
The authors have sought to present the subject matter in a lucid, structured, and pedagogically
sound manner. Each unit begins with clear learning objectives and concludes with summaries and
reflective questions to aid comprehension. The chapters are logically sequenced to ensure
continuity—from introducing the concept of business environment to exploring global challenges
and strategic responses. The inclusion of recent developments such as digital transformation,
environmental sustainability, and corporate governance ensures that the book remains relevant in
an era marked by technological disruption and responsible business practices.
What makes this book distinctive is its contextual grounding in the Indian business environment.
The text not only highlights global trends but also interprets their implications for Indian
enterprises operating within a complex and evolving policy framework. The discussion integrates
perspectives from economics, management, sociology, and public policy, thereby reflecting the
interdisciplinary nature of the subject. Our purpose has been to help learners appreciate that business decisions do not occur in isolation—they are continuously influenced by the interplay of
societal, technological, political, and ecological factors.
This work represents the culmination of our shared academic experience and collective
commitment to excellence in management education. We express our profound gratitude to our
respective institutions, colleagues, and students for their encouragement, insights, and constructive
feedback throughout the development of this book. We also acknowledge the contributions of
scholars and practitioners whose research and real-world experiences have enriched our
understanding of this dynamic field. Finally, we extend heartfelt appreciation to our families for
their unwavering support, patience, and inspiration during this intellectual journey.
It is our sincere hope that “Business Environment” will serve as a valuable learning resource and
intellectual companion for students, educators, and professionals alike. We believe that by
cultivating a deep understanding of environmental complexities and interconnections, learners will
be better equipped to lead organizations responsibly and contribute meaningfully to sustainable
economic and social progress.
- Prof. (Dr.) Dileep Kumar M
- Dr. Shreedevi Siddanna
- Dr. Vijyata
- Dr. Richa Sinha
BUSINESS ENVIRONMENT
₹499.00
The contemporary business landscape is characterized by rapid transformation, global integration,
and a growing interdependence between economic, political, social, technological, and
environmental systems. In such a volatile and dynamic milieu, understanding the business
environment has become indispensable for students, managers, policymakers, and entrepreneurs
alike. The ability to interpret environmental signals, anticipate change, and respond strategically
distinguishes successful organizations from those that merely adapt to circumstances. Against this
backdrop, “Business Environment” has been conceived as a comprehensive textbook that presents
both theoretical foundations and practical insights into the multifaceted forces shaping business
decisions and performance.
This book provides a holistic view of the business ecosystem, encompassing the macro and micro
environments, the legal and regulatory framework, technological evolution, socio-cultural
dynamics, globalization, and the growing emphasis on sustainability and corporate ethics. Each
chapter is carefully designed to blend conceptual understanding with real-world applications,
supported by contemporary examples, analytical frameworks, and self-assessment exercises. The
text aligns with the syllabi prescribed for undergraduate and postgraduate management programs
across Indian universities, making it equally valuable for learners preparing for competitive and
professional examinations.
The authors have sought to present the subject matter in a lucid, structured, and pedagogically
sound manner. Each unit begins with clear learning objectives and concludes with summaries and
reflective questions to aid comprehension. The chapters are logically sequenced to ensure
continuity—from introducing the concept of business environment to exploring global challenges
and strategic responses. The inclusion of recent developments such as digital transformation,
environmental sustainability, and corporate governance ensures that the book remains relevant in
an era marked by technological disruption and responsible business practices.
What makes this book distinctive is its contextual grounding in the Indian business environment.
The text not only highlights global trends but also interprets their implications for Indian
enterprises operating within a complex and evolving policy framework. The discussion integrates
perspectives from economics, management, sociology, and public policy, thereby reflecting the
interdisciplinary nature of the subject. Our purpose has been to help learners appreciate that business decisions do not occur in isolation—they are continuously influenced by the interplay of
societal, technological, political, and ecological factors.
This work represents the culmination of our shared academic experience and collective
commitment to excellence in management education. We express our profound gratitude to our
respective institutions, colleagues, and students for their encouragement, insights, and constructive
feedback throughout the development of this book. We also acknowledge the contributions of
scholars and practitioners whose research and real-world experiences have enriched our
understanding of this dynamic field. Finally, we extend heartfelt appreciation to our families for
their unwavering support, patience, and inspiration during this intellectual journey.
It is our sincere hope that “Business Environment” will serve as a valuable learning resource and
intellectual companion for students, educators, and professionals alike. We believe that by
cultivating a deep understanding of environmental complexities and interconnections, learners will
be better equipped to lead organizations responsibly and contribute meaningfully to sustainable
economic and social progress.
- Prof. (Dr.) Dileep Kumar M
- Dr. Shreedevi Siddanna
- Dr. Vijyata
- Dr. Richa Sinha
DIGITAL MARKETING ESSENTIALS A Practical Guide for Modern Marketers
₹499.00
The digital era has revolutionized how businesses connect, communicate, and create value for their
customers. Marketing—once confined to print, radio, and television—has undergone a profound
transformation with the advent of the internet and social media. Today, the marketer’s toolkit is redefined by
data analytics, search engine optimization, social media engagement, and automation tools that make
interactions faster, smarter, and measurable. Digital Marketing Essentials: A Practical Guide for Modern
Marketers has been conceptualized and designed to serve as a comprehensive academic and practical
reference for learners, educators, and professionals navigating this dynamic digital landscape.
This book systematically explores the foundations and applications of digital marketing through a structured,
learner-centric approach. It covers essential areas such as Search Engine Optimization (SEO), Search Engine
Marketing (SEM), Social Media Marketing, Content Strategy, Email Campaigns, and Digital Analytics—
supported by real-world case studies, visual frameworks, and actionable insights. Each unit aims to bridge
the gap between theory and practice, ensuring that readers not only understand digital concepts but can also
apply them effectively in professional scenarios.
In developing this work, the emphasis has been placed on clarity, relevance, and applicability. The chapters
are aligned with the evolving academic curriculum and industry expectations, integrating conceptual
understanding with hands-on tools used by modern marketers. The inclusion of “Check Your Progress”
sections, practical examples, and curated references further enhances the reader’s engagement and
comprehension.
The author extends heartfelt gratitude to colleagues, mentors, students, and professionals who contributed
their insights and feedback during the development of this book. Their encouragement and critical
perspectives have played a vital role in refining the content. Special thanks are due to the Institute of
Management Studies, Ranchi University, for fostering an environment that promotes academic excellence
and innovation.
It is hoped that this book will serve as a valuable guide for students, educators, and marketing practitioners
seeking to master the evolving dimensions of digital marketing. In a world where technology continues to
reshape communication and commerce, the knowledge contained within these pages aspires to equip readers
with both the strategic thinking and practical skills necessary to thrive as future-ready marketers.
Dr. Soni Kumari
Assistant Professor,
Institute of Management Studies,
Ranchi University
DIGITAL MARKETING ESSENTIALS A Practical Guide for Modern Marketers
₹499.00
The digital era has revolutionized how businesses connect, communicate, and create value for their
customers. Marketing—once confined to print, radio, and television—has undergone a profound
transformation with the advent of the internet and social media. Today, the marketer’s toolkit is redefined by
data analytics, search engine optimization, social media engagement, and automation tools that make
interactions faster, smarter, and measurable. Digital Marketing Essentials: A Practical Guide for Modern
Marketers has been conceptualized and designed to serve as a comprehensive academic and practical
reference for learners, educators, and professionals navigating this dynamic digital landscape.
This book systematically explores the foundations and applications of digital marketing through a structured,
learner-centric approach. It covers essential areas such as Search Engine Optimization (SEO), Search Engine
Marketing (SEM), Social Media Marketing, Content Strategy, Email Campaigns, and Digital Analytics—
supported by real-world case studies, visual frameworks, and actionable insights. Each unit aims to bridge
the gap between theory and practice, ensuring that readers not only understand digital concepts but can also
apply them effectively in professional scenarios.
In developing this work, the emphasis has been placed on clarity, relevance, and applicability. The chapters
are aligned with the evolving academic curriculum and industry expectations, integrating conceptual
understanding with hands-on tools used by modern marketers. The inclusion of “Check Your Progress”
sections, practical examples, and curated references further enhances the reader’s engagement and
comprehension.
The author extends heartfelt gratitude to colleagues, mentors, students, and professionals who contributed
their insights and feedback during the development of this book. Their encouragement and critical
perspectives have played a vital role in refining the content. Special thanks are due to the Institute of
Management Studies, Ranchi University, for fostering an environment that promotes academic excellence
and innovation.
It is hoped that this book will serve as a valuable guide for students, educators, and marketing practitioners
seeking to master the evolving dimensions of digital marketing. In a world where technology continues to
reshape communication and commerce, the knowledge contained within these pages aspires to equip readers
with both the strategic thinking and practical skills necessary to thrive as future-ready marketers.
Dr. Soni Kumari
Assistant Professor,
Institute of Management Studies,
Ranchi University
Elegant Deception & White – Collar War In The Corporate Jungle
₹499.00
Personality is something that increases an individual's value and outlook. The term "personality"
refers to the quality traits, interests, attributes, values, ethics, self-concept, abilities, aptitude,
confident and emotional balanced that make up a person's particular way of reflecting their life in
the society.
According to social cognitive theory, people create their personalities as they observe how others
behave.
OBSERVATION > CONVERSATION
Assimilation and adaption result from this, especially if individual’s observation and awareness
zone is magnificently masterly.
These are four categories of personalities: Dominance, Steadiness, Influence, and
Conscientiousness.
A person's personality falls into one of these types from the expression of their dominant personality
characteristic. Personality is not limited to only physical presence and impression but it is clubbed
with many other attributes namely psychological, spiritual, social, emotional, knowledge and
attitude aspects. Person should be capable to self-evaluate once reaction, performance and actual
outcomes on particular situation. This is possible only if individual holds good analyzing skills.
This analyzing skill is one of major part of personality development or grooming session. If one
has good analyzing skills, they can easily observe the shortcomings they have in their performance
and upgrade their performance level accordingly. It is a big question for all, how to build
confidence, how to speak in public, how to be impressive in their personal and professional life’s.
Many students now days don’t know which approach to adapt to have remarkable personality. They
think learning English can sort their problem and they could fit the situation. But actually, the major
issue is that they need to understand that speaking English and personality are two different things.
Learning to speak English is just an addition and augmentation to once profile, but not actual hero
in framing the whole personality. Framing personality can be started with, first learning to observe
the situation. And before observing, one must activate their workplace's zone of awareness. The
dynamic manufacturing and refining of integrative characteristics that identify an individual in
terms of remarkable employability skills is referred to as personality development. Personality
development is a phenomenal process that is influenced by many factors and raw life experiences
that all together design an individual to represent themselves in the external environment.
Elegant Deception & White – Collar War In The Corporate Jungle
₹499.00
Personality is something that increases an individual's value and outlook. The term "personality"
refers to the quality traits, interests, attributes, values, ethics, self-concept, abilities, aptitude,
confident and emotional balanced that make up a person's particular way of reflecting their life in
the society.
According to social cognitive theory, people create their personalities as they observe how others
behave.
OBSERVATION > CONVERSATION
Assimilation and adaption result from this, especially if individual’s observation and awareness
zone is magnificently masterly.
These are four categories of personalities: Dominance, Steadiness, Influence, and
Conscientiousness.
A person's personality falls into one of these types from the expression of their dominant personality
characteristic. Personality is not limited to only physical presence and impression but it is clubbed
with many other attributes namely psychological, spiritual, social, emotional, knowledge and
attitude aspects. Person should be capable to self-evaluate once reaction, performance and actual
outcomes on particular situation. This is possible only if individual holds good analyzing skills.
This analyzing skill is one of major part of personality development or grooming session. If one
has good analyzing skills, they can easily observe the shortcomings they have in their performance
and upgrade their performance level accordingly. It is a big question for all, how to build
confidence, how to speak in public, how to be impressive in their personal and professional life’s.
Many students now days don’t know which approach to adapt to have remarkable personality. They
think learning English can sort their problem and they could fit the situation. But actually, the major
issue is that they need to understand that speaking English and personality are two different things.
Learning to speak English is just an addition and augmentation to once profile, but not actual hero
in framing the whole personality. Framing personality can be started with, first learning to observe
the situation. And before observing, one must activate their workplace's zone of awareness. The
dynamic manufacturing and refining of integrative characteristics that identify an individual in
terms of remarkable employability skills is referred to as personality development. Personality
development is a phenomenal process that is influenced by many factors and raw life experiences
that all together design an individual to represent themselves in the external environment.
ENTREPRENEURSHIP AND INNOVATION THEORY, PRACTICE, AND ETHICS
₹499.00
Entrepreneurship and innovation have emerged as defining forces of the twenty-first-century global
economy. In an era characterized by rapid technological disruptions, shifting consumer expectations,
and the continual reconfiguration of markets, understanding these forces is no longer optional—it is
essential. This book has been conceived as a comprehensive, conceptually rigorous, and pedagogically
grounded text to support learners, educators, and practitioners in navigating the evolving landscape of
entrepreneurial thought and practice.
The chapters in this volume span the foundational to the frontier. Beginning with the conceptual roots
of entrepreneurship and innovation, the book progressively unfolds into sophisticated theories, models,
and real-world applications that shape contemporary entrepreneurial ecosystems. The content traverses
classical, neo-classical, and modern economic perspectives; Schumpeterian innovation dynamics;
effectuation and Lean Startup approaches; and emerging paradigms of digital transformation,
sustainability, and social entrepreneurship. Each unit has been carefully structured to provide clarity,
contextual depth, and analytical precision, supported by learning objectives, outcomes, and reflective
exercises that strengthen comprehension and application.
This text is deeply informed by the collective academic experience, research engagement, and industry
exposure of its authors. Drawing on interdisciplinary insights and empirical realities, it places equal
emphasis on theory and practice, ensuring that readers not only understand the evolution of
entrepreneurial ideas but also gain the analytical tools to apply them in diverse environments. Our
intention is to facilitate a holistic understanding—one that equips students to become opportunityseekers, innovators, problem-solvers, and ethically responsible leaders.
We hope that this book serves as a valuable companion for undergraduate and postgraduate learners of
management, commerce, and allied disciplines; for educators designing curricula and teaching
entrepreneurship; and for aspiring entrepreneurs who seek structured guidance in their journey from
idea to enterprise. The rapidly changing entrepreneurial landscape demands continuous learning,
adaptability, and critical thinking—qualities that this text endeavours to cultivate.
We express our sincere gratitude to JEC Publication for their support in bringing this work to life, and
to all scholars, students, and professionals whose insights continue to enrich the field of
entrepreneurship studies. It is our earnest belief that this book will inspire readers to reflect, explore,
innovate, and contribute meaningfully to society through entrepreneurial action.
Dr. Trilochan Nayak
Dr. Jyoti Khurana
Shubham Gaur
Tanya Jolly
ENTREPRENEURSHIP AND INNOVATION THEORY, PRACTICE, AND ETHICS
₹499.00
Entrepreneurship and innovation have emerged as defining forces of the twenty-first-century global
economy. In an era characterized by rapid technological disruptions, shifting consumer expectations,
and the continual reconfiguration of markets, understanding these forces is no longer optional—it is
essential. This book has been conceived as a comprehensive, conceptually rigorous, and pedagogically
grounded text to support learners, educators, and practitioners in navigating the evolving landscape of
entrepreneurial thought and practice.
The chapters in this volume span the foundational to the frontier. Beginning with the conceptual roots
of entrepreneurship and innovation, the book progressively unfolds into sophisticated theories, models,
and real-world applications that shape contemporary entrepreneurial ecosystems. The content traverses
classical, neo-classical, and modern economic perspectives; Schumpeterian innovation dynamics;
effectuation and Lean Startup approaches; and emerging paradigms of digital transformation,
sustainability, and social entrepreneurship. Each unit has been carefully structured to provide clarity,
contextual depth, and analytical precision, supported by learning objectives, outcomes, and reflective
exercises that strengthen comprehension and application.
This text is deeply informed by the collective academic experience, research engagement, and industry
exposure of its authors. Drawing on interdisciplinary insights and empirical realities, it places equal
emphasis on theory and practice, ensuring that readers not only understand the evolution of
entrepreneurial ideas but also gain the analytical tools to apply them in diverse environments. Our
intention is to facilitate a holistic understanding—one that equips students to become opportunityseekers, innovators, problem-solvers, and ethically responsible leaders.
We hope that this book serves as a valuable companion for undergraduate and postgraduate learners of
management, commerce, and allied disciplines; for educators designing curricula and teaching
entrepreneurship; and for aspiring entrepreneurs who seek structured guidance in their journey from
idea to enterprise. The rapidly changing entrepreneurial landscape demands continuous learning,
adaptability, and critical thinking—qualities that this text endeavours to cultivate.
We express our sincere gratitude to JEC Publication for their support in bringing this work to life, and
to all scholars, students, and professionals whose insights continue to enrich the field of
entrepreneurship studies. It is our earnest belief that this book will inspire readers to reflect, explore,
innovate, and contribute meaningfully to society through entrepreneurial action.
Dr. Trilochan Nayak
Dr. Jyoti Khurana
Shubham Gaur
Tanya Jolly
