Research Methodology- Quantitative & Qualitative Approach
₹799.00
Research has always been the cornerstone of intellectual progress, academic advancement, and evidence-based decision-making. In an era characterised by rapid technological transformation, evolving societal challenges, interdisciplinary inquiry, and data-driven governance, the importance of systematic and rigorous research has become more significant than ever before. Whether in social sciences, management, law, education, technology, or public policy, research serves as a powerful tool for generating knowledge, solving problems, developing theories, and guiding meaningful action. It is within this broader academic and societal context that the present book, Research Methodology: Quantitative & Qualitative Approaches, has been conceptualised and developed.
This book is designed to provide students, scholars, academicians, and emerging researchers with a comprehensive understanding of both quantitative and qualitative research methodologies. The objective is not merely to introduce research as a technical procedure, but to cultivate a deeper appreciation of research as a disciplined intellectual process grounded in critical inquiry, systematic analysis, ethical integrity, and scholarly rigor. The book seeks to bridge the gap between theoretical understanding and practical application by presenting methodological concepts in a structured, learner-friendly, and academically enriched manner.
The text systematically covers the major dimensions of research methodology, beginning with the conceptual foundations of research and progressing through research design, problem formulation, literature review, hypothesis development, sampling techniques, instrument design, data collection methods, statistical analysis, qualitative inquiry, mixed methods research, and research ethics. Special emphasis has been placed on integrating both quantitative and qualitative traditions, thereby enabling readers to appreciate the complementary nature of diverse research paradigms and methodological approaches. The inclusion of analytical tools and software applications such as SPSS, AMOS, Power BI, NVivo, ATLAS.ti, and Jamovi further enhances the practical orientation of the book and aligns it with contemporary research practices.
One of the distinguishing strengths of this book lies in the interdisciplinary expertise of its authors, whose collective academic backgrounds bring together perspectives from law, management, research methodology, education, technology, and social sciences. This collaborative scholarly effort has enriched the text with diverse methodological insights and practical relevance across multiple disciplines.
Shivansh Chouhan, Assistant Professor of Law and Ph.D. Research Scholar at Himachal Pradesh National Law University (HPNLU), Shimla, contributes a strong interdisciplinary perspective rooted in Constitutional Law, Human Rights, Artificial Intelligence, Cybersecurity, and empirical legal research. His expertise in research methodologies and qualitative analysis tools has significantly contributed to the analytical and contemporary dimensions of this book.
Ms. Juilee Joshi brings valuable academic insight and scholarly engagement to this work through her commitment to teaching, research, and methodological learning. Her academic contributions and interest in systematic inquiry have enriched the learner-centric orientation and practical applicability of the text.
Dr. Manabhanjan Sahu, an accomplished academician and researcher with extensive experience in both industry and higher education, contributes deep expertise in management research, innovation, digital transformation, and applied academic inquiry. His rich scholarly profile, research publications, patents, and administrative experience have strengthened the methodological rigor and applied research orientation of this book.
Anjali Srivastav, educator, academic writer, and Ph.D. Research Scholar, contributes her academic interests in research methodology, scholarly studies, and critical inquiry. Her dedication to promoting systematic research practices and academic excellence has added depth to the pedagogical and conceptual framework of the text.
Throughout the book, sincere efforts have been made to contextualise methodological discussions within contemporary academic, organisational, legal, and social realities. Illustrations, examples, and conceptual discussions have been presented in a manner that enables readers to connect theoretical foundations with practical research applications. The text is intended to support postgraduate students, doctoral researchers, faculty members, and professionals who seek to develop competence in designing, conducting, analysing, and presenting high-quality research.
Research methodology is not merely a collection of techniques; it is the foundation of disciplined thinking and scientific inquiry. It teaches individuals how to ask meaningful questions, evaluate evidence critically, analyse information systematically, and contribute responsibly to knowledge creation. In today’s information-rich yet often misinformation-driven world, these abilities are essential not only for researchers but for all informed professionals and responsible citizens.
We express our heartfelt gratitude to all teachers, scholars, mentors, colleagues, students, and institutions whose intellectual guidance, encouragement, and academic interactions have contributed to the completion of this work. We also acknowledge the contributions of pioneering researchers and methodologists whose scholarly works continue to inspire generations of learners and researchers across disciplines.
While every effort has been made to ensure accuracy, clarity, and comprehensiveness, we recognise that research methodology is an evolving field, constantly shaped by new paradigms, technologies, and interdisciplinary developments. Constructive feedback and scholarly suggestions from readers will therefore always be welcomed for future refinement and improvement.
It is our sincere hope that this book will serve as a valuable academic companion for students, researchers, academicians, and professionals engaged in the pursuit of rigorous, ethical, and impactful research.
Shivansh Chouhan
Ms. Juilee Joshi
Dr. Manabhanjan Sahu
Anjali Srivastav
Research Methodology- Quantitative & Qualitative Approach
₹799.00
Research has always been the cornerstone of intellectual progress, academic advancement, and evidence-based decision-making. In an era characterised by rapid technological transformation, evolving societal challenges, interdisciplinary inquiry, and data-driven governance, the importance of systematic and rigorous research has become more significant than ever before. Whether in social sciences, management, law, education, technology, or public policy, research serves as a powerful tool for generating knowledge, solving problems, developing theories, and guiding meaningful action. It is within this broader academic and societal context that the present book, Research Methodology: Quantitative & Qualitative Approaches, has been conceptualised and developed.
This book is designed to provide students, scholars, academicians, and emerging researchers with a comprehensive understanding of both quantitative and qualitative research methodologies. The objective is not merely to introduce research as a technical procedure, but to cultivate a deeper appreciation of research as a disciplined intellectual process grounded in critical inquiry, systematic analysis, ethical integrity, and scholarly rigor. The book seeks to bridge the gap between theoretical understanding and practical application by presenting methodological concepts in a structured, learner-friendly, and academically enriched manner.
The text systematically covers the major dimensions of research methodology, beginning with the conceptual foundations of research and progressing through research design, problem formulation, literature review, hypothesis development, sampling techniques, instrument design, data collection methods, statistical analysis, qualitative inquiry, mixed methods research, and research ethics. Special emphasis has been placed on integrating both quantitative and qualitative traditions, thereby enabling readers to appreciate the complementary nature of diverse research paradigms and methodological approaches. The inclusion of analytical tools and software applications such as SPSS, AMOS, Power BI, NVivo, ATLAS.ti, and Jamovi further enhances the practical orientation of the book and aligns it with contemporary research practices.
One of the distinguishing strengths of this book lies in the interdisciplinary expertise of its authors, whose collective academic backgrounds bring together perspectives from law, management, research methodology, education, technology, and social sciences. This collaborative scholarly effort has enriched the text with diverse methodological insights and practical relevance across multiple disciplines.
Shivansh Chouhan, Assistant Professor of Law and Ph.D. Research Scholar at Himachal Pradesh National Law University (HPNLU), Shimla, contributes a strong interdisciplinary perspective rooted in Constitutional Law, Human Rights, Artificial Intelligence, Cybersecurity, and empirical legal research. His expertise in research methodologies and qualitative analysis tools has significantly contributed to the analytical and contemporary dimensions of this book.
Ms. Juilee Joshi brings valuable academic insight and scholarly engagement to this work through her commitment to teaching, research, and methodological learning. Her academic contributions and interest in systematic inquiry have enriched the learner-centric orientation and practical applicability of the text.
Dr. Manabhanjan Sahu, an accomplished academician and researcher with extensive experience in both industry and higher education, contributes deep expertise in management research, innovation, digital transformation, and applied academic inquiry. His rich scholarly profile, research publications, patents, and administrative experience have strengthened the methodological rigor and applied research orientation of this book.
Anjali Srivastav, educator, academic writer, and Ph.D. Research Scholar, contributes her academic interests in research methodology, scholarly studies, and critical inquiry. Her dedication to promoting systematic research practices and academic excellence has added depth to the pedagogical and conceptual framework of the text.
Throughout the book, sincere efforts have been made to contextualise methodological discussions within contemporary academic, organisational, legal, and social realities. Illustrations, examples, and conceptual discussions have been presented in a manner that enables readers to connect theoretical foundations with practical research applications. The text is intended to support postgraduate students, doctoral researchers, faculty members, and professionals who seek to develop competence in designing, conducting, analysing, and presenting high-quality research.
Research methodology is not merely a collection of techniques; it is the foundation of disciplined thinking and scientific inquiry. It teaches individuals how to ask meaningful questions, evaluate evidence critically, analyse information systematically, and contribute responsibly to knowledge creation. In today’s information-rich yet often misinformation-driven world, these abilities are essential not only for researchers but for all informed professionals and responsible citizens.
We express our heartfelt gratitude to all teachers, scholars, mentors, colleagues, students, and institutions whose intellectual guidance, encouragement, and academic interactions have contributed to the completion of this work. We also acknowledge the contributions of pioneering researchers and methodologists whose scholarly works continue to inspire generations of learners and researchers across disciplines.
While every effort has been made to ensure accuracy, clarity, and comprehensiveness, we recognise that research methodology is an evolving field, constantly shaped by new paradigms, technologies, and interdisciplinary developments. Constructive feedback and scholarly suggestions from readers will therefore always be welcomed for future refinement and improvement.
It is our sincere hope that this book will serve as a valuable academic companion for students, researchers, academicians, and professionals engaged in the pursuit of rigorous, ethical, and impactful research.
Shivansh Chouhan
Ms. Juilee Joshi
Dr. Manabhanjan Sahu
Anjali Srivastav
Research-Forward Anaerobic Digestion and Biogas Technology
₹499.00
The global energy landscape is undergoing a profound transformation. As the consequences of fossil fuel
dependence become increasingly apparent through climate change, resource depletion, and geopolitical
instability, the imperative to develop clean, renewable energy alternatives has never been more urgent.
Among the spectrum of renewable energy technologies available today, biogas stands out as a particularly
versatile, economically viable, and environmentally meaningful solution.
This book was conceived with a dual purpose: to serve as a rigorous academic reference for researchers,
engineers, and graduate students, and to provide actionable knowledge for practitioners and policymakers
working at the interface of energy, agriculture, waste management, and sustainable development. The
text draws upon decades of accumulated scientific literature, integrating classical theories with the most
recent advances in the field.
Biogas is not a new technology. Anaerobic digestion has been employed for over a century in wastewater
treatment, and rural biogas programmes in China and India have been in operation since the mid-twentieth
century. Yet the scientific understanding of the underlying microbial processes, the engineering
innovations in reactor design, and the expanding portfolio of feedstocks have transformed biogas into a
twenty-first century technology of considerable sophistication and commercial maturity.
The book is organized into ten chapters that collectively span the entire spectrum of biogas science and
technology. It begins with an introduction to the global energy context and the role of renewable energy,
before moving through the fundamentals of anaerobic digestion, the diversity of feedstock materials,
reactor engineering, and gas upgrading technologies. Dedicated chapters address experimental
methodologies, results and interpretation, economic analysis, and environmental impact assessment. A
comprehensive review of the global literature is incorporated to situate current knowledge within its
historical and scientific context.
The experimental methods chapter is particularly noteworthy, as it provides detailed protocols for
biochemical methane potential assays, pilot-scale digester operation, analytical measurements, and
statistical approaches to data interpretation. These methods are described with sufficient detail that
researchers should be able to replicate reported procedures in their own laboratories.
Sixty peer-reviewed references are cited throughout the text, representing key contributions from leading
journals including Bioresource Technology, Renewable and Sustainable Energy Reviews, Applied
Energy, Waste Management, and the Journal of Cleaner Production. These references collectively
provide a gateway to the broader literature for readers who wish to explore specific topics in greater
depth.
It is the sincere hope of the author that this work contributes meaningfully to the advancement of biogas
science and technology, and to the broader transition toward a sustainable, low-carbon energy future.
Research-Forward Anaerobic Digestion and Biogas Technology
₹499.00
The global energy landscape is undergoing a profound transformation. As the consequences of fossil fuel
dependence become increasingly apparent through climate change, resource depletion, and geopolitical
instability, the imperative to develop clean, renewable energy alternatives has never been more urgent.
Among the spectrum of renewable energy technologies available today, biogas stands out as a particularly
versatile, economically viable, and environmentally meaningful solution.
This book was conceived with a dual purpose: to serve as a rigorous academic reference for researchers,
engineers, and graduate students, and to provide actionable knowledge for practitioners and policymakers
working at the interface of energy, agriculture, waste management, and sustainable development. The
text draws upon decades of accumulated scientific literature, integrating classical theories with the most
recent advances in the field.
Biogas is not a new technology. Anaerobic digestion has been employed for over a century in wastewater
treatment, and rural biogas programmes in China and India have been in operation since the mid-twentieth
century. Yet the scientific understanding of the underlying microbial processes, the engineering
innovations in reactor design, and the expanding portfolio of feedstocks have transformed biogas into a
twenty-first century technology of considerable sophistication and commercial maturity.
The book is organized into ten chapters that collectively span the entire spectrum of biogas science and
technology. It begins with an introduction to the global energy context and the role of renewable energy,
before moving through the fundamentals of anaerobic digestion, the diversity of feedstock materials,
reactor engineering, and gas upgrading technologies. Dedicated chapters address experimental
methodologies, results and interpretation, economic analysis, and environmental impact assessment. A
comprehensive review of the global literature is incorporated to situate current knowledge within its
historical and scientific context.
The experimental methods chapter is particularly noteworthy, as it provides detailed protocols for
biochemical methane potential assays, pilot-scale digester operation, analytical measurements, and
statistical approaches to data interpretation. These methods are described with sufficient detail that
researchers should be able to replicate reported procedures in their own laboratories.
Sixty peer-reviewed references are cited throughout the text, representing key contributions from leading
journals including Bioresource Technology, Renewable and Sustainable Energy Reviews, Applied
Energy, Waste Management, and the Journal of Cleaner Production. These references collectively
provide a gateway to the broader literature for readers who wish to explore specific topics in greater
depth.
It is the sincere hope of the author that this work contributes meaningfully to the advancement of biogas
science and technology, and to the broader transition toward a sustainable, low-carbon energy future.
SMART PRICING STRATEGIES FOR THE INDIAN MARKET
₹499.00
Every product and every service in India—whether it is a cup of
roadside chai, a bag of rice in a kirana store, a smartphone on an ecommerce app, or a premium watch in a mall—ultimately faces one
decisive question: “What should we charge?” In that single number,
strategy meets reality.
Price is not just a tag. It is the only element of the marketing mix that
generates revenue, while the rest demand investment in product,
promotion, and distribution. It is also the fastest lever a business can
move—sometimes overnight—to respond to competition, costs, or
sudden changes in demand. That is why, in this book, we treat pricing
as both a communicator and a competitor: a “silent messenger” that
signals quality and positioning, and an “agile warrior” that helps firms
defend, attack, and adapt in real time.
India makes pricing even more challenging—and more fascinating. It
is not one market; it is a universe of markets, layered by income levels,
aspirations, geography, culture, and rapidly changing digital habits. In
the online world, the old certainty of a fixed sticker price is fading;
prices can shift by hour, by city, and sometimes by customer segment.
This new “algorithmic bazaar” demands not only marketing sense, but
also data awareness, ethical discipline, and legal clarity.
Smart Pricing Strategies for the Indian Market was written to help
students, entrepreneurs, and managers navigate this reality with
confidence. It blends foundational pricing principles with Indian
market examples, practical frameworks, and decision-making tools—so that pricing becomes a deliberate strategy rather than a guess, a
habit, or a reaction.
SMART PRICING STRATEGIES FOR THE INDIAN MARKET
₹499.00
Every product and every service in India—whether it is a cup of
roadside chai, a bag of rice in a kirana store, a smartphone on an ecommerce app, or a premium watch in a mall—ultimately faces one
decisive question: “What should we charge?” In that single number,
strategy meets reality.
Price is not just a tag. It is the only element of the marketing mix that
generates revenue, while the rest demand investment in product,
promotion, and distribution. It is also the fastest lever a business can
move—sometimes overnight—to respond to competition, costs, or
sudden changes in demand. That is why, in this book, we treat pricing
as both a communicator and a competitor: a “silent messenger” that
signals quality and positioning, and an “agile warrior” that helps firms
defend, attack, and adapt in real time.
India makes pricing even more challenging—and more fascinating. It
is not one market; it is a universe of markets, layered by income levels,
aspirations, geography, culture, and rapidly changing digital habits. In
the online world, the old certainty of a fixed sticker price is fading;
prices can shift by hour, by city, and sometimes by customer segment.
This new “algorithmic bazaar” demands not only marketing sense, but
also data awareness, ethical discipline, and legal clarity.
Smart Pricing Strategies for the Indian Market was written to help
students, entrepreneurs, and managers navigate this reality with
confidence. It blends foundational pricing principles with Indian
market examples, practical frameworks, and decision-making tools—so that pricing becomes a deliberate strategy rather than a guess, a
habit, or a reaction.
Systemic Pharmacology – 1
₹499.00
Pharmacology is a dynamic and ever-evolving discipline that bridges the gap between
basic medical sciences and clinical practice. A clear understanding of systemic
pharmacology is essential for pharmacy students, as it provides insight into how drugs
influence various organ systems and how these effects can be utilized therapeutically.
Systemic Pharmacology–I has been thoughtfully developed to cater to the academic needs
of B.Pharm students, particularly those studying under the semester pattern as per the
prescribed curriculum.
This book focuses primarily on drugs acting on the Peripheral Nervous System, presenting
core concepts in a structured and comprehensive manner. Each chapter is designed to build
a logical progression from basic physiological principles to detailed pharmacological
actions of drugs. The text emphasizes mechanisms of action, classification,
pharmacological effects, therapeutic applications, adverse reactions, and clinical relevance.
Efforts have been made to maintain a balance between depth of content and ease of
understanding.
The language used throughout the book is simple, precise, and student-friendly, enabling
learners to grasp complex topics without difficulty. Diagrams, tables, and well-organized
content have been incorporated wherever necessary to enhance clarity and retention. The
book also aims to support students in preparing for university examinations as well as
competitive examinations, by focusing on commonly asked topics and important concepts.
In addition to academic usefulness, this book aspires to cultivate a deeper interest in
pharmacology and promote rational drug use among future pharmacists. Understanding
drug actions not only helps in achieving therapeutic success but also in minimizing adverse
effects and ensuring patient safety.
I sincerely hope that this book will prove to be a valuable companion for students,
educators, and professionals in the field of pharmacy. Suggestions and constructive
feedback for further improvement of future editions are always welcome.
Systemic Pharmacology – 1
₹499.00
Pharmacology is a dynamic and ever-evolving discipline that bridges the gap between
basic medical sciences and clinical practice. A clear understanding of systemic
pharmacology is essential for pharmacy students, as it provides insight into how drugs
influence various organ systems and how these effects can be utilized therapeutically.
Systemic Pharmacology–I has been thoughtfully developed to cater to the academic needs
of B.Pharm students, particularly those studying under the semester pattern as per the
prescribed curriculum.
This book focuses primarily on drugs acting on the Peripheral Nervous System, presenting
core concepts in a structured and comprehensive manner. Each chapter is designed to build
a logical progression from basic physiological principles to detailed pharmacological
actions of drugs. The text emphasizes mechanisms of action, classification,
pharmacological effects, therapeutic applications, adverse reactions, and clinical relevance.
Efforts have been made to maintain a balance between depth of content and ease of
understanding.
The language used throughout the book is simple, precise, and student-friendly, enabling
learners to grasp complex topics without difficulty. Diagrams, tables, and well-organized
content have been incorporated wherever necessary to enhance clarity and retention. The
book also aims to support students in preparing for university examinations as well as
competitive examinations, by focusing on commonly asked topics and important concepts.
In addition to academic usefulness, this book aspires to cultivate a deeper interest in
pharmacology and promote rational drug use among future pharmacists. Understanding
drug actions not only helps in achieving therapeutic success but also in minimizing adverse
effects and ensuring patient safety.
I sincerely hope that this book will prove to be a valuable companion for students,
educators, and professionals in the field of pharmacy. Suggestions and constructive
feedback for further improvement of future editions are always welcome.
Taram Varam Tharum
₹499.00
நூலாசிரியர் அறிமுகம்
பாபு வினோத்குமார் ஆகிய நான், தமிழ்நாட்டில் நீலகிரி மாவட்டத்தை பிறப்பிடமாகக் கொண்டு, குன்னூரில் பள்ளிக் கல்வியை முடித்து, மின்னணுவியலில் பட்டயப் படிப்பையும் மின்னியலில் இளங்கலை பொறியியல் படிப்பையும், வணிக மேலாண்மையில் முதுநிலை படிப்பையும் முடித்தவன்.
இந்தியாவில் மிகப் பிரபலமான காஸ்பெர்ஸ்கை ஆன்டி-வைரஸ், கஃபே காஃபி டே நிறுவனத்தில் தமிழக விற்பனைப் பிரிவு மேலாளராக பணிபுரிந்ததுடன், பார்தி ஏர்டெல்லின் புதுசேரி யூனியன் மற்றும் கோயமுத்தூர் தொலைத்தொடர்பு மேலாளராக பணிபுரிந்து பின்னர் இந்தியாவின் மிகவும் முக்கியமான மின்னணு சப்ளைசெயின் நிறுவனமான ரெடிங்டன் இந்தியா நிறுவனத்தில் உயரதிகாரியாக பணிபுரிந்தவன். பள்ளிக்காலங்களிலேயே இந்திய வானொலி மற்றும் பிரபல வார இதழ்களுக்கு பல்வேறு துணுக்குகளை எழுதியவன்.
அண்ணா பல்கலைக்கழகத்தில் வணிக மேலாண்மையில் முனைவர் பட்டம் பெற்று, கடந்த பதினைந்து ஆண்டுகளாக வணிக மேலாண்மை துறையில் மார்க்கெட்டிங் பேராசிரியராக பணிபுரிந்து வருபவன். நான் ஆங்கிலத்தில் வணிக மேலாண்மையை பற்றி நிறைய கட்டுரைகளை எழுதி வருகிறேன். டோட்டல் குவாலிட்டி மேனேஜ்மென்ட் பற்றி தமிழில் எளிதாக எல்லோருக்கும் புரிய வைக்கவேண்டும் என்பது எனது நீண்ட நாள் கனவு.
இது தமிழில் எனக்கு முதல் புத்தகமாகும்.
Taram Varam Tharum
₹499.00
நூலாசிரியர் அறிமுகம்
பாபு வினோத்குமார் ஆகிய நான், தமிழ்நாட்டில் நீலகிரி மாவட்டத்தை பிறப்பிடமாகக் கொண்டு, குன்னூரில் பள்ளிக் கல்வியை முடித்து, மின்னணுவியலில் பட்டயப் படிப்பையும் மின்னியலில் இளங்கலை பொறியியல் படிப்பையும், வணிக மேலாண்மையில் முதுநிலை படிப்பையும் முடித்தவன்.
இந்தியாவில் மிகப் பிரபலமான காஸ்பெர்ஸ்கை ஆன்டி-வைரஸ், கஃபே காஃபி டே நிறுவனத்தில் தமிழக விற்பனைப் பிரிவு மேலாளராக பணிபுரிந்ததுடன், பார்தி ஏர்டெல்லின் புதுசேரி யூனியன் மற்றும் கோயமுத்தூர் தொலைத்தொடர்பு மேலாளராக பணிபுரிந்து பின்னர் இந்தியாவின் மிகவும் முக்கியமான மின்னணு சப்ளைசெயின் நிறுவனமான ரெடிங்டன் இந்தியா நிறுவனத்தில் உயரதிகாரியாக பணிபுரிந்தவன். பள்ளிக்காலங்களிலேயே இந்திய வானொலி மற்றும் பிரபல வார இதழ்களுக்கு பல்வேறு துணுக்குகளை எழுதியவன்.
அண்ணா பல்கலைக்கழகத்தில் வணிக மேலாண்மையில் முனைவர் பட்டம் பெற்று, கடந்த பதினைந்து ஆண்டுகளாக வணிக மேலாண்மை துறையில் மார்க்கெட்டிங் பேராசிரியராக பணிபுரிந்து வருபவன். நான் ஆங்கிலத்தில் வணிக மேலாண்மையை பற்றி நிறைய கட்டுரைகளை எழுதி வருகிறேன். டோட்டல் குவாலிட்டி மேனேஜ்மென்ட் பற்றி தமிழில் எளிதாக எல்லோருக்கும் புரிய வைக்கவேண்டும் என்பது எனது நீண்ட நாள் கனவு.
இது தமிழில் எனக்கு முதல் புத்தகமாகும்.
Textbook Of Regulatory Aspects Of Drugs & Cosmetics
₹499.00
This course is designed to impart the fundamental knowledge on the drug development process, regulatory
requirements for approval of new drugs, drug products and cosmetics in regulated and semi-regulated
countries. It prepares the students to learn in detail on the regulatory requirements, documentation
requirements, and registration procedures for marketing the drug products and cosmetics in regulated and
semi-regulated countries.
Textbook Of Regulatory Aspects Of Drugs & Cosmetics
₹499.00
This course is designed to impart the fundamental knowledge on the drug development process, regulatory
requirements for approval of new drugs, drug products and cosmetics in regulated and semi-regulated
countries. It prepares the students to learn in detail on the regulatory requirements, documentation
requirements, and registration procedures for marketing the drug products and cosmetics in regulated and
semi-regulated countries.
TEXTBOOK OF REGULATORY ASPECTS OF MEDICAL DEVICES
₹499.00
This Textbook is designed to impart the fundamental knowledge on the medical devices and in
vitro diagnostics, basis of classification and product life cycle of medical devices, regulatory
requirements for approval of medical devices in regulated countries like USFDA, EMA and
ASAIN countries along with WHO regulations. It prepares the students to learn in detail on the
harmonization initiatives, quality and ethical considerations, regulatory and documentation
requirements for marketing medical devices and IVDs in regulated country and global level.
TEXTBOOK OF REGULATORY ASPECTS OF MEDICAL DEVICES
₹499.00
This Textbook is designed to impart the fundamental knowledge on the medical devices and in
vitro diagnostics, basis of classification and product life cycle of medical devices, regulatory
requirements for approval of medical devices in regulated countries like USFDA, EMA and
ASAIN countries along with WHO regulations. It prepares the students to learn in detail on the
harmonization initiatives, quality and ethical considerations, regulatory and documentation
requirements for marketing medical devices and IVDs in regulated country and global level.
The Changing World Order
₹499.00
The world today is witnessing unprecedented transformations driven by technological advancement,
economic realignment, geopolitical competition, and shifting global priorities. These developments
are redefining international relations, global trade dynamics, governance systems, and the role of
emerging economies in shaping the future of global leadership. The Changing World Order is an
attempt to capture these transformations through scholarly analysis and multidisciplinary
perspectives that reflect the evolving nature of global power structures and international cooperation.
This edited volume brings together contributions from academicians, researchers, and practitioners
who examine critical themes such as global power transitions, digital transformation, sustainability,
artificial intelligence, and economic restructuring, along with India’s strategic positioning in the
global landscape. The chapters explore diverse issues including sovereign debt crises, technological
competition among global powers, the expanding role of BRICS, de-dollarization trends, climate
finance, ESG governance, global supply chain restructuring, and the future of work in a digitally
driven economy. These contributions collectively reflect the complexity and interconnectedness of
contemporary global developments, highlighting both opportunities and challenges emerging in the
new world order.
The objective of this book is to provide readers with a comprehensive and analytical understanding
of the forces shaping the new global order. The volume aims to encourage critical thinking and
informed discourse on global transformations that influence economic stability, political cooperation,
and sustainable development. It is hoped that this book will serve as a valuable resource for students,
researchers, academicians, policymakers, and professionals by offering meaningful insights into
emerging global trends, policy implications, and future challenges.I extend my sincere gratitude to all
contributors for their scholarly efforts and commitment to academic excellence. I also express my
appreciation to the reviewers for their constructive feedback and to the publisher for their continuous
support and cooperation in bringing this work to completion. It is hoped that this edited volume will
contribute meaningfully to the ongoing discussion on the changing global landscape and inspire
further research in this important area.
- Dr.Vijyata
The Changing World Order
₹499.00
The world today is witnessing unprecedented transformations driven by technological advancement,
economic realignment, geopolitical competition, and shifting global priorities. These developments
are redefining international relations, global trade dynamics, governance systems, and the role of
emerging economies in shaping the future of global leadership. The Changing World Order is an
attempt to capture these transformations through scholarly analysis and multidisciplinary
perspectives that reflect the evolving nature of global power structures and international cooperation.
This edited volume brings together contributions from academicians, researchers, and practitioners
who examine critical themes such as global power transitions, digital transformation, sustainability,
artificial intelligence, and economic restructuring, along with India’s strategic positioning in the
global landscape. The chapters explore diverse issues including sovereign debt crises, technological
competition among global powers, the expanding role of BRICS, de-dollarization trends, climate
finance, ESG governance, global supply chain restructuring, and the future of work in a digitally
driven economy. These contributions collectively reflect the complexity and interconnectedness of
contemporary global developments, highlighting both opportunities and challenges emerging in the
new world order.
The objective of this book is to provide readers with a comprehensive and analytical understanding
of the forces shaping the new global order. The volume aims to encourage critical thinking and
informed discourse on global transformations that influence economic stability, political cooperation,
and sustainable development. It is hoped that this book will serve as a valuable resource for students,
researchers, academicians, policymakers, and professionals by offering meaningful insights into
emerging global trends, policy implications, and future challenges.I extend my sincere gratitude to all
contributors for their scholarly efforts and commitment to academic excellence. I also express my
appreciation to the reviewers for their constructive feedback and to the publisher for their continuous
support and cooperation in bringing this work to completion. It is hoped that this edited volume will
contribute meaningfully to the ongoing discussion on the changing global landscape and inspire
further research in this important area.
- Dr.Vijyata
The customer-centric Retailer Driving Loyalty in the Digital Age
₹499.00
The retail industry is undergoing a significant transformation in the digital age, driven by
rapid technological advancements and changing consumer expectations. Traditional retail
models that once focused on product availability and price competitiveness are being
replaced by approaches that prioritize the customer at the center of all business activities.
The Customer-Centric Retailer: Driving Loyalty in the Digital Age explores this
paradigm shift and highlights the importance of building meaningful and lasting
relationships with customers.
This book aims to provide a comprehensive understanding of how customer centricity has
become a key driver of success in modern retailing. Today’s consumers are more
informed, digitally connected, and demanding than ever before. They expect personalized
experiences, seamless interactions across multiple channels, and consistent value from
the brands they engage with. As a result, retailers must adopt innovative strategies that go
beyond transactions and focus on delivering superior customer experiences.
The chapters in this volume examine various dimensions of customer-centric retailing,
including omnichannel strategies, personalization, data analytics, customer experience
management, and loyalty programs. These elements are essential in helping retailers
understand customer behavior and tailor their offerings accordingly. The integration of
advanced technologies such as artificial intelligence and big data analytics has enabled
businesses to anticipate customer needs and provide customized solutions in real time.
At the same time, the book addresses the challenges associated with implementing
customer-centric strategies. Issues such as data privacy, ethical concerns, and
technological complexity require careful consideration. Retailers must strike a balance
between leveraging customer data for personalization and maintaining trust and
transparency.
A key strength of this book lies in its blend of theoretical insights and practical
applications. It draws upon established academic concepts while incorporating
contemporary industry practices, making it a valuable resource for students, researchers,
and professionals in the field of retail and management. The discussion also extends to
emerging trends such as sustainability and ethical consumption, recognizing their
growing influence on customer preferences and loyalty.
This book is intended to serve as a guide for understanding the evolving nature of retail
and the critical role of customer centricity in achieving long-term success. By
emphasizing the importance of innovation, technology, and customer engagement, it
encourages readers to rethink traditional business models and adopt strategies that create
value for both customers and organizations.
In conclusion, The Customer-Centric Retailer offers meaningful insights into the future
of retail, where success is determined not just by what businesses sell, but by how well
they understand and serve their customers.
Editor
The customer-centric Retailer Driving Loyalty in the Digital Age
₹499.00
The retail industry is undergoing a significant transformation in the digital age, driven by
rapid technological advancements and changing consumer expectations. Traditional retail
models that once focused on product availability and price competitiveness are being
replaced by approaches that prioritize the customer at the center of all business activities.
The Customer-Centric Retailer: Driving Loyalty in the Digital Age explores this
paradigm shift and highlights the importance of building meaningful and lasting
relationships with customers.
This book aims to provide a comprehensive understanding of how customer centricity has
become a key driver of success in modern retailing. Today’s consumers are more
informed, digitally connected, and demanding than ever before. They expect personalized
experiences, seamless interactions across multiple channels, and consistent value from
the brands they engage with. As a result, retailers must adopt innovative strategies that go
beyond transactions and focus on delivering superior customer experiences.
The chapters in this volume examine various dimensions of customer-centric retailing,
including omnichannel strategies, personalization, data analytics, customer experience
management, and loyalty programs. These elements are essential in helping retailers
understand customer behavior and tailor their offerings accordingly. The integration of
advanced technologies such as artificial intelligence and big data analytics has enabled
businesses to anticipate customer needs and provide customized solutions in real time.
At the same time, the book addresses the challenges associated with implementing
customer-centric strategies. Issues such as data privacy, ethical concerns, and
technological complexity require careful consideration. Retailers must strike a balance
between leveraging customer data for personalization and maintaining trust and
transparency.
A key strength of this book lies in its blend of theoretical insights and practical
applications. It draws upon established academic concepts while incorporating
contemporary industry practices, making it a valuable resource for students, researchers,
and professionals in the field of retail and management. The discussion also extends to
emerging trends such as sustainability and ethical consumption, recognizing their
growing influence on customer preferences and loyalty.
This book is intended to serve as a guide for understanding the evolving nature of retail
and the critical role of customer centricity in achieving long-term success. By
emphasizing the importance of innovation, technology, and customer engagement, it
encourages readers to rethink traditional business models and adopt strategies that create
value for both customers and organizations.
In conclusion, The Customer-Centric Retailer offers meaningful insights into the future
of retail, where success is determined not just by what businesses sell, but by how well
they understand and serve their customers.
Editor
TRANSFORMING NUTRITION CARE THROUGH HEALTH INFORMATICS
₹499.00
The transformative rise of digital technologies has changed the landscape of virtually all facets
of healthcare and nutrition care is no different. With the world at perhaps its greatest risk for
lifestyle-related disease, there is a greater and greater need for accurate, evidence-based,
individualized nutritional services. This need for better integration of nutrition science, clinical
practice, and health information technology led to the emergence of a work group that would
propose the title: Transforming Nutrition Care through Health Informatics.
This book was designed to be a practical toolbox for students, clinicians,13–15 nutritionists,
health informatics professionals16 and policymakers17 who are making their way through the
transition to digital nutrition care. It offers an insight into the application of health informatics
tools for the improvement of assessment, diagnosis, monitoring, and patient engagement in
nutritional care including Electronic Health Records (EHRs), telephone decision support
systems (CDSS), tele-nutrition platforms, mobile health applications, and data analytics.
This chapter provides examples of how a range of digital health systems have developed, been
used to implement nutrition interventions, and the potential features of such systems to ease
care coordination, decrease documentation burden, and help implement evidence-based
interventions. This includes a particular stress on future interoperability, governance &
appropriate privacy, and ethics in the use of AI in nutrition practice. It also points to the realities
on the ground, including the digital divides, the workflow not working with the patient portal,
and the inability of different healthcare systems to talk to one another.
We aim not just to inform, but to inspire. Highlighting new technologies, creative care models,
and global best practices, this resource invites the reader to envision the future of the nutrition
professional in a digitally driven health system. Whether a resource for curriculum
development, a guide for nutrition practice policy, or a blueprint for systems change,
Transforming Nutrition Care Through Health Informatics will serve as a foundational tool to
help build a workforce of future nutrition leaders who provide safer, smarter, and personalized
care.I want the upmost to thank the teachers, the practitioners, the techies and the scientists
whose work over the years has all lead up to this project. The hard work in the field of nutrition
and health informatics continues to help enrich the future of health through a corporate link
between health and nutrition.
TRANSFORMING NUTRITION CARE THROUGH HEALTH INFORMATICS
₹499.00
The transformative rise of digital technologies has changed the landscape of virtually all facets
of healthcare and nutrition care is no different. With the world at perhaps its greatest risk for
lifestyle-related disease, there is a greater and greater need for accurate, evidence-based,
individualized nutritional services. This need for better integration of nutrition science, clinical
practice, and health information technology led to the emergence of a work group that would
propose the title: Transforming Nutrition Care through Health Informatics.
This book was designed to be a practical toolbox for students, clinicians,13–15 nutritionists,
health informatics professionals16 and policymakers17 who are making their way through the
transition to digital nutrition care. It offers an insight into the application of health informatics
tools for the improvement of assessment, diagnosis, monitoring, and patient engagement in
nutritional care including Electronic Health Records (EHRs), telephone decision support
systems (CDSS), tele-nutrition platforms, mobile health applications, and data analytics.
This chapter provides examples of how a range of digital health systems have developed, been
used to implement nutrition interventions, and the potential features of such systems to ease
care coordination, decrease documentation burden, and help implement evidence-based
interventions. This includes a particular stress on future interoperability, governance &
appropriate privacy, and ethics in the use of AI in nutrition practice. It also points to the realities
on the ground, including the digital divides, the workflow not working with the patient portal,
and the inability of different healthcare systems to talk to one another.
We aim not just to inform, but to inspire. Highlighting new technologies, creative care models,
and global best practices, this resource invites the reader to envision the future of the nutrition
professional in a digitally driven health system. Whether a resource for curriculum
development, a guide for nutrition practice policy, or a blueprint for systems change,
Transforming Nutrition Care Through Health Informatics will serve as a foundational tool to
help build a workforce of future nutrition leaders who provide safer, smarter, and personalized
care.I want the upmost to thank the teachers, the practitioners, the techies and the scientists
whose work over the years has all lead up to this project. The hard work in the field of nutrition
and health informatics continues to help enrich the future of health through a corporate link
between health and nutrition.
