Taram Varam Tharum
₹499.00
நூலாசிரியர் அறிமுகம்
பாபு வினோத்குமார் ஆகிய நான், தமிழ்நாட்டில் நீலகிரி மாவட்டத்தை பிறப்பிடமாகக் கொண்டு, குன்னூரில் பள்ளிக் கல்வியை முடித்து, மின்னணுவியலில் பட்டயப் படிப்பையும் மின்னியலில் இளங்கலை பொறியியல் படிப்பையும், வணிக மேலாண்மையில் முதுநிலை படிப்பையும் முடித்தவன்.
இந்தியாவில் மிகப் பிரபலமான காஸ்பெர்ஸ்கை ஆன்டி-வைரஸ், கஃபே காஃபி டே நிறுவனத்தில் தமிழக விற்பனைப் பிரிவு மேலாளராக பணிபுரிந்ததுடன், பார்தி ஏர்டெல்லின் புதுசேரி யூனியன் மற்றும் கோயமுத்தூர் தொலைத்தொடர்பு மேலாளராக பணிபுரிந்து பின்னர் இந்தியாவின் மிகவும் முக்கியமான மின்னணு சப்ளைசெயின் நிறுவனமான ரெடிங்டன் இந்தியா நிறுவனத்தில் உயரதிகாரியாக பணிபுரிந்தவன். பள்ளிக்காலங்களிலேயே இந்திய வானொலி மற்றும் பிரபல வார இதழ்களுக்கு பல்வேறு துணுக்குகளை எழுதியவன்.
அண்ணா பல்கலைக்கழகத்தில் வணிக மேலாண்மையில் முனைவர் பட்டம் பெற்று, கடந்த பதினைந்து ஆண்டுகளாக வணிக மேலாண்மை துறையில் மார்க்கெட்டிங் பேராசிரியராக பணிபுரிந்து வருபவன். நான் ஆங்கிலத்தில் வணிக மேலாண்மையை பற்றி நிறைய கட்டுரைகளை எழுதி வருகிறேன். டோட்டல் குவாலிட்டி மேனேஜ்மென்ட் பற்றி தமிழில் எளிதாக எல்லோருக்கும் புரிய வைக்கவேண்டும் என்பது எனது நீண்ட நாள் கனவு.
இது தமிழில் எனக்கு முதல் புத்தகமாகும்.
Taram Varam Tharum
₹499.00
நூலாசிரியர் அறிமுகம்
பாபு வினோத்குமார் ஆகிய நான், தமிழ்நாட்டில் நீலகிரி மாவட்டத்தை பிறப்பிடமாகக் கொண்டு, குன்னூரில் பள்ளிக் கல்வியை முடித்து, மின்னணுவியலில் பட்டயப் படிப்பையும் மின்னியலில் இளங்கலை பொறியியல் படிப்பையும், வணிக மேலாண்மையில் முதுநிலை படிப்பையும் முடித்தவன்.
இந்தியாவில் மிகப் பிரபலமான காஸ்பெர்ஸ்கை ஆன்டி-வைரஸ், கஃபே காஃபி டே நிறுவனத்தில் தமிழக விற்பனைப் பிரிவு மேலாளராக பணிபுரிந்ததுடன், பார்தி ஏர்டெல்லின் புதுசேரி யூனியன் மற்றும் கோயமுத்தூர் தொலைத்தொடர்பு மேலாளராக பணிபுரிந்து பின்னர் இந்தியாவின் மிகவும் முக்கியமான மின்னணு சப்ளைசெயின் நிறுவனமான ரெடிங்டன் இந்தியா நிறுவனத்தில் உயரதிகாரியாக பணிபுரிந்தவன். பள்ளிக்காலங்களிலேயே இந்திய வானொலி மற்றும் பிரபல வார இதழ்களுக்கு பல்வேறு துணுக்குகளை எழுதியவன்.
அண்ணா பல்கலைக்கழகத்தில் வணிக மேலாண்மையில் முனைவர் பட்டம் பெற்று, கடந்த பதினைந்து ஆண்டுகளாக வணிக மேலாண்மை துறையில் மார்க்கெட்டிங் பேராசிரியராக பணிபுரிந்து வருபவன். நான் ஆங்கிலத்தில் வணிக மேலாண்மையை பற்றி நிறைய கட்டுரைகளை எழுதி வருகிறேன். டோட்டல் குவாலிட்டி மேனேஜ்மென்ட் பற்றி தமிழில் எளிதாக எல்லோருக்கும் புரிய வைக்கவேண்டும் என்பது எனது நீண்ட நாள் கனவு.
இது தமிழில் எனக்கு முதல் புத்தகமாகும்.
TEXTBOOK OF REGULATORY ASPECTS OF MEDICAL DEVICES
₹499.00
This Textbook is designed to impart the fundamental knowledge on the medical devices and in
vitro diagnostics, basis of classification and product life cycle of medical devices, regulatory
requirements for approval of medical devices in regulated countries like USFDA, EMA and
ASAIN countries along with WHO regulations. It prepares the students to learn in detail on the
harmonization initiatives, quality and ethical considerations, regulatory and documentation
requirements for marketing medical devices and IVDs in regulated country and global level.
TEXTBOOK OF REGULATORY ASPECTS OF MEDICAL DEVICES
₹499.00
This Textbook is designed to impart the fundamental knowledge on the medical devices and in
vitro diagnostics, basis of classification and product life cycle of medical devices, regulatory
requirements for approval of medical devices in regulated countries like USFDA, EMA and
ASAIN countries along with WHO regulations. It prepares the students to learn in detail on the
harmonization initiatives, quality and ethical considerations, regulatory and documentation
requirements for marketing medical devices and IVDs in regulated country and global level.
The Changing World Order
₹499.00
The world today is witnessing unprecedented transformations driven by technological advancement,
economic realignment, geopolitical competition, and shifting global priorities. These developments
are redefining international relations, global trade dynamics, governance systems, and the role of
emerging economies in shaping the future of global leadership. The Changing World Order is an
attempt to capture these transformations through scholarly analysis and multidisciplinary
perspectives that reflect the evolving nature of global power structures and international cooperation.
This edited volume brings together contributions from academicians, researchers, and practitioners
who examine critical themes such as global power transitions, digital transformation, sustainability,
artificial intelligence, and economic restructuring, along with India’s strategic positioning in the
global landscape. The chapters explore diverse issues including sovereign debt crises, technological
competition among global powers, the expanding role of BRICS, de-dollarization trends, climate
finance, ESG governance, global supply chain restructuring, and the future of work in a digitally
driven economy. These contributions collectively reflect the complexity and interconnectedness of
contemporary global developments, highlighting both opportunities and challenges emerging in the
new world order.
The objective of this book is to provide readers with a comprehensive and analytical understanding
of the forces shaping the new global order. The volume aims to encourage critical thinking and
informed discourse on global transformations that influence economic stability, political cooperation,
and sustainable development. It is hoped that this book will serve as a valuable resource for students,
researchers, academicians, policymakers, and professionals by offering meaningful insights into
emerging global trends, policy implications, and future challenges.I extend my sincere gratitude to all
contributors for their scholarly efforts and commitment to academic excellence. I also express my
appreciation to the reviewers for their constructive feedback and to the publisher for their continuous
support and cooperation in bringing this work to completion. It is hoped that this edited volume will
contribute meaningfully to the ongoing discussion on the changing global landscape and inspire
further research in this important area.
- Dr.Vijyata
The Changing World Order
₹499.00
The world today is witnessing unprecedented transformations driven by technological advancement,
economic realignment, geopolitical competition, and shifting global priorities. These developments
are redefining international relations, global trade dynamics, governance systems, and the role of
emerging economies in shaping the future of global leadership. The Changing World Order is an
attempt to capture these transformations through scholarly analysis and multidisciplinary
perspectives that reflect the evolving nature of global power structures and international cooperation.
This edited volume brings together contributions from academicians, researchers, and practitioners
who examine critical themes such as global power transitions, digital transformation, sustainability,
artificial intelligence, and economic restructuring, along with India’s strategic positioning in the
global landscape. The chapters explore diverse issues including sovereign debt crises, technological
competition among global powers, the expanding role of BRICS, de-dollarization trends, climate
finance, ESG governance, global supply chain restructuring, and the future of work in a digitally
driven economy. These contributions collectively reflect the complexity and interconnectedness of
contemporary global developments, highlighting both opportunities and challenges emerging in the
new world order.
The objective of this book is to provide readers with a comprehensive and analytical understanding
of the forces shaping the new global order. The volume aims to encourage critical thinking and
informed discourse on global transformations that influence economic stability, political cooperation,
and sustainable development. It is hoped that this book will serve as a valuable resource for students,
researchers, academicians, policymakers, and professionals by offering meaningful insights into
emerging global trends, policy implications, and future challenges.I extend my sincere gratitude to all
contributors for their scholarly efforts and commitment to academic excellence. I also express my
appreciation to the reviewers for their constructive feedback and to the publisher for their continuous
support and cooperation in bringing this work to completion. It is hoped that this edited volume will
contribute meaningfully to the ongoing discussion on the changing global landscape and inspire
further research in this important area.
- Dr.Vijyata
The customer-centric Retailer Driving Loyalty in the Digital Age
₹499.00
The retail industry is undergoing a significant transformation in the digital age, driven by
rapid technological advancements and changing consumer expectations. Traditional retail
models that once focused on product availability and price competitiveness are being
replaced by approaches that prioritize the customer at the center of all business activities.
The Customer-Centric Retailer: Driving Loyalty in the Digital Age explores this
paradigm shift and highlights the importance of building meaningful and lasting
relationships with customers.
This book aims to provide a comprehensive understanding of how customer centricity has
become a key driver of success in modern retailing. Today’s consumers are more
informed, digitally connected, and demanding than ever before. They expect personalized
experiences, seamless interactions across multiple channels, and consistent value from
the brands they engage with. As a result, retailers must adopt innovative strategies that go
beyond transactions and focus on delivering superior customer experiences.
The chapters in this volume examine various dimensions of customer-centric retailing,
including omnichannel strategies, personalization, data analytics, customer experience
management, and loyalty programs. These elements are essential in helping retailers
understand customer behavior and tailor their offerings accordingly. The integration of
advanced technologies such as artificial intelligence and big data analytics has enabled
businesses to anticipate customer needs and provide customized solutions in real time.
At the same time, the book addresses the challenges associated with implementing
customer-centric strategies. Issues such as data privacy, ethical concerns, and
technological complexity require careful consideration. Retailers must strike a balance
between leveraging customer data for personalization and maintaining trust and
transparency.
A key strength of this book lies in its blend of theoretical insights and practical
applications. It draws upon established academic concepts while incorporating
contemporary industry practices, making it a valuable resource for students, researchers,
and professionals in the field of retail and management. The discussion also extends to
emerging trends such as sustainability and ethical consumption, recognizing their
growing influence on customer preferences and loyalty.
This book is intended to serve as a guide for understanding the evolving nature of retail
and the critical role of customer centricity in achieving long-term success. By
emphasizing the importance of innovation, technology, and customer engagement, it
encourages readers to rethink traditional business models and adopt strategies that create
value for both customers and organizations.
In conclusion, The Customer-Centric Retailer offers meaningful insights into the future
of retail, where success is determined not just by what businesses sell, but by how well
they understand and serve their customers.
Editor
The customer-centric Retailer Driving Loyalty in the Digital Age
₹499.00
The retail industry is undergoing a significant transformation in the digital age, driven by
rapid technological advancements and changing consumer expectations. Traditional retail
models that once focused on product availability and price competitiveness are being
replaced by approaches that prioritize the customer at the center of all business activities.
The Customer-Centric Retailer: Driving Loyalty in the Digital Age explores this
paradigm shift and highlights the importance of building meaningful and lasting
relationships with customers.
This book aims to provide a comprehensive understanding of how customer centricity has
become a key driver of success in modern retailing. Today’s consumers are more
informed, digitally connected, and demanding than ever before. They expect personalized
experiences, seamless interactions across multiple channels, and consistent value from
the brands they engage with. As a result, retailers must adopt innovative strategies that go
beyond transactions and focus on delivering superior customer experiences.
The chapters in this volume examine various dimensions of customer-centric retailing,
including omnichannel strategies, personalization, data analytics, customer experience
management, and loyalty programs. These elements are essential in helping retailers
understand customer behavior and tailor their offerings accordingly. The integration of
advanced technologies such as artificial intelligence and big data analytics has enabled
businesses to anticipate customer needs and provide customized solutions in real time.
At the same time, the book addresses the challenges associated with implementing
customer-centric strategies. Issues such as data privacy, ethical concerns, and
technological complexity require careful consideration. Retailers must strike a balance
between leveraging customer data for personalization and maintaining trust and
transparency.
A key strength of this book lies in its blend of theoretical insights and practical
applications. It draws upon established academic concepts while incorporating
contemporary industry practices, making it a valuable resource for students, researchers,
and professionals in the field of retail and management. The discussion also extends to
emerging trends such as sustainability and ethical consumption, recognizing their
growing influence on customer preferences and loyalty.
This book is intended to serve as a guide for understanding the evolving nature of retail
and the critical role of customer centricity in achieving long-term success. By
emphasizing the importance of innovation, technology, and customer engagement, it
encourages readers to rethink traditional business models and adopt strategies that create
value for both customers and organizations.
In conclusion, The Customer-Centric Retailer offers meaningful insights into the future
of retail, where success is determined not just by what businesses sell, but by how well
they understand and serve their customers.
Editor
