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MARKETING MANAGEMENT The Indian Way
₹499.00
In the rapidly transforming world of academia, where research serves as the foundation of innovation
and intellectual advancement, the integrity of scholarly work has never been more crucial. Research and
Publication Ethics emerges as a timely and comprehensive text designed to strengthen the moral,
professional, and intellectual framework of research practice. The purpose of this book is to nurture an
ethical research culture among scholars, academicians, and practitioners by providing a deep and
structured understanding of the principles that govern responsible research and publication.
This book systematically explores the philosophical underpinnings, ethical theories, and professional
guidelines that shape contemporary research ethics. It encompasses a wide spectrum of themes,
including academic integrity, plagiarism, authorship ethics, peer review systems, conflicts of interest,
data management, and publication ethics. In addition, it addresses emerging concerns in the digital
era—such as artificial intelligence, open science, big data analytics, biotechnology, and predatory
publishing—offering readers a holistic view of how ethical frameworks evolve in response to
technological and global academic transformations. Each unit of this book has been designed to blend
theoretical insights with practical implications, supported by case studies, reflective exercises, and
global guidelines such as COPE, ICMJE, and UGC regulations.
The authors of this volume collectively represent a distinguished blend of academic excellence,
research expertise, and professional experience. Prof. (Dr.) Dileep Kumar M, International Research
Fellow at SEGi University, Kuala Lumpur, and Vice Chancellor of Hensard University, Nigeria, brings
to this book over two decades of global academic leadership and scholarly contribution in strategic
management, entrepreneurship, and organizational behavior. Dr. Normala S. Govindarajo, Associate
Professor at HELP University, Malaysia, adds depth with her dual doctoral expertise in Management
and Human Resource, her extensive body of published work, and her interdisciplinary engagement with
technology and professional ethics. Dr. Vijyata, Assistant Professor at ARKA Jain University,
Jamshedpur, contributes her profound academic insight, rich teaching experience, and scholarly
contributions in research methodology, marketing, and digital transformation, reflecting a strong
commitment to ethical scholarship and sustainability. Mrs. Princia Stivenson Coutinho, Assistant
Professor at VIVA College of Arts, Science and Commerce, Mumbai University, lends her deep
expertise in commerce, financial accounting, and corporate governance, bridging ethical theory with
real-world application in finance and business ethics.
This collective endeavor reflects the authors’ shared vision—to cultivate awareness, accountability, and
integrity among current and future researchers. By synthesizing both classical theories and modern frameworks, the book provides a strong ethical foundation necessary for conducting credible,
transparent, and socially responsible research.
It is hoped that Research and Publication Ethics will serve as a comprehensive guide for students,
faculty members, and researchers across disciplines, fostering a scholarly ecosystem grounded in
honesty, fairness, and professional excellence. The authors express their sincere gratitude to their
respective institutions and peers whose encouragement and collaboration made this work possible.
May this book inspire every reader to uphold the sanctity of research and contribute meaningfully to the
global pursuit of knowledge rooted in ethical responsibility.
Prof. (Dr.) Dileep Kumar M
Dr. Normala S. Govindarajo,
Dr. Vijyata
Mrs. Princia Stivenson Coutinho
MARKETING MANAGEMENT The Indian Way
₹499.00
In the rapidly transforming world of academia, where research serves as the foundation of innovation
and intellectual advancement, the integrity of scholarly work has never been more crucial. Research and
Publication Ethics emerges as a timely and comprehensive text designed to strengthen the moral,
professional, and intellectual framework of research practice. The purpose of this book is to nurture an
ethical research culture among scholars, academicians, and practitioners by providing a deep and
structured understanding of the principles that govern responsible research and publication.
This book systematically explores the philosophical underpinnings, ethical theories, and professional
guidelines that shape contemporary research ethics. It encompasses a wide spectrum of themes,
including academic integrity, plagiarism, authorship ethics, peer review systems, conflicts of interest,
data management, and publication ethics. In addition, it addresses emerging concerns in the digital
era—such as artificial intelligence, open science, big data analytics, biotechnology, and predatory
publishing—offering readers a holistic view of how ethical frameworks evolve in response to
technological and global academic transformations. Each unit of this book has been designed to blend
theoretical insights with practical implications, supported by case studies, reflective exercises, and
global guidelines such as COPE, ICMJE, and UGC regulations.
The authors of this volume collectively represent a distinguished blend of academic excellence,
research expertise, and professional experience. Prof. (Dr.) Dileep Kumar M, International Research
Fellow at SEGi University, Kuala Lumpur, and Vice Chancellor of Hensard University, Nigeria, brings
to this book over two decades of global academic leadership and scholarly contribution in strategic
management, entrepreneurship, and organizational behavior. Dr. Normala S. Govindarajo, Associate
Professor at HELP University, Malaysia, adds depth with her dual doctoral expertise in Management
and Human Resource, her extensive body of published work, and her interdisciplinary engagement with
technology and professional ethics. Dr. Vijyata, Assistant Professor at ARKA Jain University,
Jamshedpur, contributes her profound academic insight, rich teaching experience, and scholarly
contributions in research methodology, marketing, and digital transformation, reflecting a strong
commitment to ethical scholarship and sustainability. Mrs. Princia Stivenson Coutinho, Assistant
Professor at VIVA College of Arts, Science and Commerce, Mumbai University, lends her deep
expertise in commerce, financial accounting, and corporate governance, bridging ethical theory with
real-world application in finance and business ethics.
This collective endeavor reflects the authors’ shared vision—to cultivate awareness, accountability, and
integrity among current and future researchers. By synthesizing both classical theories and modern frameworks, the book provides a strong ethical foundation necessary for conducting credible,
transparent, and socially responsible research.
It is hoped that Research and Publication Ethics will serve as a comprehensive guide for students,
faculty members, and researchers across disciplines, fostering a scholarly ecosystem grounded in
honesty, fairness, and professional excellence. The authors express their sincere gratitude to their
respective institutions and peers whose encouragement and collaboration made this work possible.
May this book inspire every reader to uphold the sanctity of research and contribute meaningfully to the
global pursuit of knowledge rooted in ethical responsibility.
Prof. (Dr.) Dileep Kumar M
Dr. Normala S. Govindarajo,
Dr. Vijyata
Mrs. Princia Stivenson Coutinho
Mastering Data Structures Foundations, Implementation, And Applications
₹499.00
Data Structures form the backbone of computer science and software engineering, providing the
fundamental mechanisms for organizing, managing, and processing data efficiently. A strong
understanding of data structures is essential not only for academic excellence but also for solving realworld computational problems and designing scalable, high-performance systems.
This book, Mastering Data Structures: Foundations, Implementation, and Applications, is written with
the objective of offering a comprehensive, structured, and application-oriented treatment of data
structures. It is designed to bridge the gap between theoretical concepts and practical implementation,
enabling learners to develop both conceptual clarity and problem-solving proficiency.
The content of this book progresses systematically from basic linear data structures such as arrays, stacks,
queues, and linked lists to more advanced non-linear structures including trees, graphs, heaps, and hashing
techniques. Each topic is presented with clear explanations, illustrative examples, and well-structured
algorithms to facilitate ease of understanding. Emphasis has been placed on time and space complexity
analysis to help readers evaluate the efficiency of various approaches.
In addition to core concepts, this book integrates practical programming perspectives, primarily using
Python, to demonstrate real-world applicability. Numerous examples, exercises, and case studies are
included to reinforce learning and encourage hands-on experimentation. A dedicated section on capstone
projects has been incorporated to guide students in applying data structure concepts to realistic problem
scenarios, thereby fostering analytical thinking and design skills.
This book is intended for undergraduate and postgraduate students of Computer Science, Information
Technology, and related disciplines. It will also serve as a useful reference for educators, competitive
programming aspirants, and professionals seeking to strengthen their foundational knowledge of data
structures.
The author sincerely hopes that this book will serve as a valuable learning resource, helping readers
develop a strong and enduring understanding of data structures and their applications. Constructive
feedback and suggestions from readers are warmly welcomed for the improvement of future editions.
Mastering Data Structures Foundations, Implementation, And Applications
₹499.00
Data Structures form the backbone of computer science and software engineering, providing the
fundamental mechanisms for organizing, managing, and processing data efficiently. A strong
understanding of data structures is essential not only for academic excellence but also for solving realworld computational problems and designing scalable, high-performance systems.
This book, Mastering Data Structures: Foundations, Implementation, and Applications, is written with
the objective of offering a comprehensive, structured, and application-oriented treatment of data
structures. It is designed to bridge the gap between theoretical concepts and practical implementation,
enabling learners to develop both conceptual clarity and problem-solving proficiency.
The content of this book progresses systematically from basic linear data structures such as arrays, stacks,
queues, and linked lists to more advanced non-linear structures including trees, graphs, heaps, and hashing
techniques. Each topic is presented with clear explanations, illustrative examples, and well-structured
algorithms to facilitate ease of understanding. Emphasis has been placed on time and space complexity
analysis to help readers evaluate the efficiency of various approaches.
In addition to core concepts, this book integrates practical programming perspectives, primarily using
Python, to demonstrate real-world applicability. Numerous examples, exercises, and case studies are
included to reinforce learning and encourage hands-on experimentation. A dedicated section on capstone
projects has been incorporated to guide students in applying data structure concepts to realistic problem
scenarios, thereby fostering analytical thinking and design skills.
This book is intended for undergraduate and postgraduate students of Computer Science, Information
Technology, and related disciplines. It will also serve as a useful reference for educators, competitive
programming aspirants, and professionals seeking to strengthen their foundational knowledge of data
structures.
The author sincerely hopes that this book will serve as a valuable learning resource, helping readers
develop a strong and enduring understanding of data structures and their applications. Constructive
feedback and suggestions from readers are warmly welcomed for the improvement of future editions.
PHARMACEUTICAL JURISPRUDENCE Principles, Laws and Regulations
₹499.00
Pharmacy students can better understand the rules that affect their profession and the larger
pharmaceutical business in India by studying pharmaceutical jurisprudence, which is the basic study
of the legal and regulatory frameworks governing pharmacy. With its clear, student-friendly
presentation of key statutory instruments like the Drugs and Cosmetics Act, the Pharmacy Act,
numerous pertinent regulations, and supplemental legislations like the IPR provisions.
This book is especially made to fit the updated syllabus of B. Pharmacy according to (NEP 2020) for
Semester VI which is established by the Pharmacy Council of India. The material is clearly structured
to support self-study and improve conceptual clarity through the use of images, tables, and chapterend questions, and it is divided into five units and thirty sections.
Each section's goal is communicated clearly to help readers grasp the learning objectives and make
sure they comprehend the legislative and practical ramifications of pharmaceutical law. The writers
sincerely thank the publishing team and their academic institutions for their steadfast support. Faculty,
librarians, and co-workers who provided resources and support during the book's preparation are
especially acknowledged. Readers, whether professionals, instructors, or students, are encouraged to
provide constructive criticism so that subsequent versions can be improved.
This book explains fundamental legal concepts in pharmaceutical practice, giving pharmacy
professionals and students the necessary legal knowledge to navigate regulatory compliance, protect
patient safety, and steer clear of legal pitfalls by presenting ethics and legislation in an understandable
and straightforward manner.
PHARMACEUTICAL JURISPRUDENCE Principles, Laws and Regulations
₹499.00
Pharmacy students can better understand the rules that affect their profession and the larger
pharmaceutical business in India by studying pharmaceutical jurisprudence, which is the basic study
of the legal and regulatory frameworks governing pharmacy. With its clear, student-friendly
presentation of key statutory instruments like the Drugs and Cosmetics Act, the Pharmacy Act,
numerous pertinent regulations, and supplemental legislations like the IPR provisions.
This book is especially made to fit the updated syllabus of B. Pharmacy according to (NEP 2020) for
Semester VI which is established by the Pharmacy Council of India. The material is clearly structured
to support self-study and improve conceptual clarity through the use of images, tables, and chapterend questions, and it is divided into five units and thirty sections.
Each section's goal is communicated clearly to help readers grasp the learning objectives and make
sure they comprehend the legislative and practical ramifications of pharmaceutical law. The writers
sincerely thank the publishing team and their academic institutions for their steadfast support. Faculty,
librarians, and co-workers who provided resources and support during the book's preparation are
especially acknowledged. Readers, whether professionals, instructors, or students, are encouraged to
provide constructive criticism so that subsequent versions can be improved.
This book explains fundamental legal concepts in pharmaceutical practice, giving pharmacy
professionals and students the necessary legal knowledge to navigate regulatory compliance, protect
patient safety, and steer clear of legal pitfalls by presenting ethics and legislation in an understandable
and straightforward manner.
Pharmacological and Physical Therapies in Rehabilitation: A Collaborative Perspective
₹799.00
Over the past few decades, rehabilitation science has undergone a profound
transformation: from a largely siloed discipline concerned mainly with
restoring physical capability to an integrated, multidisciplinary field
characterized by evidence-based practice, patient-centered care, and
collaborative decision-making. Rehabilitation professionals today work in
ever more complex clinical environment where pharmacologic agents,
physical activity and exercise, and technology converge to promote
function, to decrease disability and to improve the quality of life.
Pharmacological and Physical Therapies in Rehabilitation: A Collaborative
Perspective was written to address the gap in knowledge that exists
between the disciplines of pharmacology and physical rehabilitation
practice. Though, each domain has their own depth in standards and
sophistication, the ideal patient outcome occurs with the context that
clinicians have an understanding of how the therapeutic strategies actually
complement—and usually influence—each other. The reasons are multiple
but organized strategy is required in the management of pain, spasticity,
inflammation, neuromuscular disorders, cardiopulmonary dysfunction,
orthopedic and chronic disease affecting mobility and functional status.
We want to provide a full resource to health professionals, students and
researchers, which encompasses:
Core pharmacological practices applicable to rehabilitation
This article reviews common drugs in use including their mechanism,
indication and adverse effects Physical therapy modalities like exercise therapy, electrotherapy, manual
therapy, therapeutic technologies, functional training
Integrated models of interprofessional collaboration that provide seamless
patient care.
Examples from various theatres of practice demonstrating practical
applications
At every stage in this book, readers will see evidence-based practice,
interprofessional collaboration, and moral obligation to provide safe and
effective care. Written at the appropriate level of clarity, with clinical
relevance and scientific rigor each chapter is designed to benefit students
beginning their journey, practicing clinicians fine tuning their skills, and
researchers pursuing creative new rehabilitation pathways.
With ongoing innovations in pharmacology, artificial intelligence,
regenerative medicine, and individualized rehabilitation, the demand for
integrated treatment strategies will continue to increase. Perhaps not just an
academic reference but also a prompt, we hope the text can stimulate some
collaborative thinking, and innovative practice.
We also thank the clinicians, educators, and other experts who have
contributed to this work and offer our heartfelt gratitude. This book has
been made possible by their dedication to the improvement of
rehabilitation science. Finally, we thank patients who, through their
resilience and trust, and willingness to teach us, have enabled our respective
journeys of learning and reflection, so that we might continue to improve
the science and practice of anesthesia. We hope that this book will aid in
the education of clinicians to be competent but also collaborative,
comprehensive, and perspective-based in their approach to rehabilitation.
Pharmacological and Physical Therapies in Rehabilitation: A Collaborative Perspective
₹799.00
Over the past few decades, rehabilitation science has undergone a profound
transformation: from a largely siloed discipline concerned mainly with
restoring physical capability to an integrated, multidisciplinary field
characterized by evidence-based practice, patient-centered care, and
collaborative decision-making. Rehabilitation professionals today work in
ever more complex clinical environment where pharmacologic agents,
physical activity and exercise, and technology converge to promote
function, to decrease disability and to improve the quality of life.
Pharmacological and Physical Therapies in Rehabilitation: A Collaborative
Perspective was written to address the gap in knowledge that exists
between the disciplines of pharmacology and physical rehabilitation
practice. Though, each domain has their own depth in standards and
sophistication, the ideal patient outcome occurs with the context that
clinicians have an understanding of how the therapeutic strategies actually
complement—and usually influence—each other. The reasons are multiple
but organized strategy is required in the management of pain, spasticity,
inflammation, neuromuscular disorders, cardiopulmonary dysfunction,
orthopedic and chronic disease affecting mobility and functional status.
We want to provide a full resource to health professionals, students and
researchers, which encompasses:
Core pharmacological practices applicable to rehabilitation
This article reviews common drugs in use including their mechanism,
indication and adverse effects Physical therapy modalities like exercise therapy, electrotherapy, manual
therapy, therapeutic technologies, functional training
Integrated models of interprofessional collaboration that provide seamless
patient care.
Examples from various theatres of practice demonstrating practical
applications
At every stage in this book, readers will see evidence-based practice,
interprofessional collaboration, and moral obligation to provide safe and
effective care. Written at the appropriate level of clarity, with clinical
relevance and scientific rigor each chapter is designed to benefit students
beginning their journey, practicing clinicians fine tuning their skills, and
researchers pursuing creative new rehabilitation pathways.
With ongoing innovations in pharmacology, artificial intelligence,
regenerative medicine, and individualized rehabilitation, the demand for
integrated treatment strategies will continue to increase. Perhaps not just an
academic reference but also a prompt, we hope the text can stimulate some
collaborative thinking, and innovative practice.
We also thank the clinicians, educators, and other experts who have
contributed to this work and offer our heartfelt gratitude. This book has
been made possible by their dedication to the improvement of
rehabilitation science. Finally, we thank patients who, through their
resilience and trust, and willingness to teach us, have enabled our respective
journeys of learning and reflection, so that we might continue to improve
the science and practice of anesthesia. We hope that this book will aid in
the education of clinicians to be competent but also collaborative,
comprehensive, and perspective-based in their approach to rehabilitation.
Pharmacy Practice in the Digital Era: Innovations, Challenges, and Future Trends
₹799.00
The practice of pharmacy is undergoing a profound transformation driven by
rapid advancements in digital technology and evolving healthcare needs.
Innovations such as electronic health records, telepharmacy, artificial
intelligence, big data analytics, automation, blockchain, and digital
therapeutics are reshaping how medicines are developed, dispensed,
monitored, and optimized for patient care. In this context, “Pharmacy Practice
in the Digital Era: Innovations, Challenges, and Future Trends” aims to
provide a comprehensive and structured understanding of the changing
landscape of pharmacy practice in a technology-enabled healthcare ecosystem.
This book has been designed to bridge the gap between traditional pharmacy
roles and emerging digital competencies required of modern pharmacists. It
explores key technological innovations influencing pharmacy practice,
examines regulatory, ethical, and operational challenges associated with digital
transformation, and highlights the expanding role of pharmacists in clinical
decision-making, data-driven care, and interdisciplinary collaboration. Special
emphasis is placed on patient safety, data security, regulatory compliance, and
equitable access to digital pharmacy services.
The content of this book is intended for a wide audience, including
undergraduate and postgraduate pharmacy students, practicing pharmacists,
educators, researchers, and healthcare professionals seeking to adapt to the
demands of digital health. By integrating theoretical concepts with practical
insights, case-based discussions, and future-oriented perspectives, the book
serves as both an academic reference and a practical guide for real-world
application.
Pharmacy Practice in the Digital Era: Innovations, Challenges, and Future Trends
₹799.00
The practice of pharmacy is undergoing a profound transformation driven by
rapid advancements in digital technology and evolving healthcare needs.
Innovations such as electronic health records, telepharmacy, artificial
intelligence, big data analytics, automation, blockchain, and digital
therapeutics are reshaping how medicines are developed, dispensed,
monitored, and optimized for patient care. In this context, “Pharmacy Practice
in the Digital Era: Innovations, Challenges, and Future Trends” aims to
provide a comprehensive and structured understanding of the changing
landscape of pharmacy practice in a technology-enabled healthcare ecosystem.
This book has been designed to bridge the gap between traditional pharmacy
roles and emerging digital competencies required of modern pharmacists. It
explores key technological innovations influencing pharmacy practice,
examines regulatory, ethical, and operational challenges associated with digital
transformation, and highlights the expanding role of pharmacists in clinical
decision-making, data-driven care, and interdisciplinary collaboration. Special
emphasis is placed on patient safety, data security, regulatory compliance, and
equitable access to digital pharmacy services.
The content of this book is intended for a wide audience, including
undergraduate and postgraduate pharmacy students, practicing pharmacists,
educators, researchers, and healthcare professionals seeking to adapt to the
demands of digital health. By integrating theoretical concepts with practical
insights, case-based discussions, and future-oriented perspectives, the book
serves as both an academic reference and a practical guide for real-world
application.
