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QUALITATIVE RESEARCH METHODS Tools and Techniques
₹499.00
Qualitative research has emerged as an indispensable mode of inquiry for understanding the
complexity, depth, and contextual richness of human Behaviour, social processes, and
organizational realities. In an era marked by rapid social transformation, technological disruption,
and evolving organizational forms, researchers are increasingly confronted with phenomena that
cannot be adequately explained through numerical data alone. It is within this intellectual landscape
that Qualitative Research Methods: Tools and Techniques has been conceived—to offer a
comprehensive, rigorous, and practice-oriented exposition of qualitative inquiry for scholars,
researchers, and advanced learners across disciplines.
This book is designed to serve as both a foundational text and an advanced reference for qualitative
research. It systematically integrates philosophical underpinnings, methodological frameworks, and
contemporary analytical tools to enable readers to develop a nuanced understanding of qualitative
inquiry. Beginning with the evolution, nature, and defining characteristics of qualitative research,
the text carefully situates qualitative methods within broader research paradigms, highlighting their
distinct epistemological and ontological assumptions. By engaging with interpretivism,
constructivism, critical theory, and postmodern perspectives, the book equips readers to make
informed methodological choices aligned with their research objectives and worldviews.
A distinguishing feature of this work is its balanced emphasis on theory and application. Each stage
of the qualitative research process—problem formulation, research design, sampling, data
collection, coding, analysis, interpretation, and validation—is addressed with conceptual clarity and
methodological depth. Special attention has been given to widely used qualitative methods such as
interviews, focus group discussions, observation, document analysis, and narrative inquiry,
alongside emerging approaches including digital ethnography, netnography, and visual analysis.
Ethical considerations and issues of rigor and trustworthiness are discussed in detail, reflecting the
growing demand for accountability and reflexivity in qualitative scholarship.
Recognizing the increasing role of technology in research, the book also introduces readers to
Computer-Assisted Qualitative Data Analysis Software (CAQDAS), offering practical insights into
tools such as NVivo, ATLAS.ti, MAXQDA, and JAMOVI. This integration ensures that readers
are not only theoretically grounded but also methodologically equipped to manage and analyze
complex qualitative datasets in contemporary research environments. Furthermore, the discussion
on mixed methods research underscores the complementary strengths of qualitative and
QUALITATIVE RESEARCH METHODS Tools and Techniques
₹499.00
Qualitative research has emerged as an indispensable mode of inquiry for understanding the
complexity, depth, and contextual richness of human Behaviour, social processes, and
organizational realities. In an era marked by rapid social transformation, technological disruption,
and evolving organizational forms, researchers are increasingly confronted with phenomena that
cannot be adequately explained through numerical data alone. It is within this intellectual landscape
that Qualitative Research Methods: Tools and Techniques has been conceived—to offer a
comprehensive, rigorous, and practice-oriented exposition of qualitative inquiry for scholars,
researchers, and advanced learners across disciplines.
This book is designed to serve as both a foundational text and an advanced reference for qualitative
research. It systematically integrates philosophical underpinnings, methodological frameworks, and
contemporary analytical tools to enable readers to develop a nuanced understanding of qualitative
inquiry. Beginning with the evolution, nature, and defining characteristics of qualitative research,
the text carefully situates qualitative methods within broader research paradigms, highlighting their
distinct epistemological and ontological assumptions. By engaging with interpretivism,
constructivism, critical theory, and postmodern perspectives, the book equips readers to make
informed methodological choices aligned with their research objectives and worldviews.
A distinguishing feature of this work is its balanced emphasis on theory and application. Each stage
of the qualitative research process—problem formulation, research design, sampling, data
collection, coding, analysis, interpretation, and validation—is addressed with conceptual clarity and
methodological depth. Special attention has been given to widely used qualitative methods such as
interviews, focus group discussions, observation, document analysis, and narrative inquiry,
alongside emerging approaches including digital ethnography, netnography, and visual analysis.
Ethical considerations and issues of rigor and trustworthiness are discussed in detail, reflecting the
growing demand for accountability and reflexivity in qualitative scholarship.
Recognizing the increasing role of technology in research, the book also introduces readers to
Computer-Assisted Qualitative Data Analysis Software (CAQDAS), offering practical insights into
tools such as NVivo, ATLAS.ti, MAXQDA, and JAMOVI. This integration ensures that readers
are not only theoretically grounded but also methodologically equipped to manage and analyze
complex qualitative datasets in contemporary research environments. Furthermore, the discussion
on mixed methods research underscores the complementary strengths of qualitative and
RESEARCH AND PUBLICATION ETHICS
₹499.00
In the rapidly transforming world of academia, where research serves as the foundation of innovation
and intellectual advancement, the integrity of scholarly work has never been more crucial. Research and
Publication Ethics emerges as a timely and comprehensive text designed to strengthen the moral,
professional, and intellectual framework of research practice. The purpose of this book is to nurture an
ethical research culture among scholars, academicians, and practitioners by providing a deep and
structured understanding of the principles that govern responsible research and publication.
This book systematically explores the philosophical underpinnings, ethical theories, and professional
guidelines that shape contemporary research ethics. It encompasses a wide spectrum of themes,
including academic integrity, plagiarism, authorship ethics, peer review systems, conflicts of interest,
data management, and publication ethics. In addition, it addresses emerging concerns in the digital
era—such as artificial intelligence, open science, big data analytics, biotechnology, and predatory
publishing—offering readers a holistic view of how ethical frameworks evolve in response to
technological and global academic transformations. Each unit of this book has been designed to blend
theoretical insights with practical implications, supported by case studies, reflective exercises, and
global guidelines such as COPE, ICMJE, and UGC regulations.
The authors of this volume collectively represent a distinguished blend of academic excellence,
research expertise, and professional experience. Prof. (Dr.) Dileep Kumar M, International Research
Fellow at SEGi University, Kuala Lumpur, and Vice Chancellor of Hensard University, Nigeria, brings
to this book over two decades of global academic leadership and scholarly contribution in strategic
management, entrepreneurship, and organizational behavior. Dr. Normala S. Govindarajo, Associate
Professor at HELP University, Malaysia, adds depth with her dual doctoral expertise in Management
and Human Resource, her extensive body of published work, and her interdisciplinary engagement with
technology and professional ethics. Dr. Vijyata, Assistant Professor at ARKA Jain University,
Jamshedpur, contributes her profound academic insight, rich teaching experience, and scholarly
contributions in research methodology, marketing, and digital transformation, reflecting a strong
commitment to ethical scholarship and sustainability. Mrs. Princia Stivenson Coutinho, Assistant
Professor at VIVA College of Arts, Science and Commerce, Mumbai University, lends her deep
expertise in commerce, financial accounting, and corporate governance, bridging ethical theory with
real-world application in finance and business ethics.
This collective endeavor reflects the authors’ shared vision—to cultivate awareness, accountability, and
integrity among current and future researchers. By synthesizing both classical theories and modern frameworks, the book provides a strong ethical foundation necessary for conducting credible,
transparent, and socially responsible research.
It is hoped that Research and Publication Ethics will serve as a comprehensive guide for students,
faculty members, and researchers across disciplines, fostering a scholarly ecosystem grounded in
honesty, fairness, and professional excellence. The authors express their sincere gratitude to their
respective institutions and peers whose encouragement and collaboration made this work possible.
May this book inspire every reader to uphold the sanctity of research and contribute meaningfully to the
global pursuit of knowledge rooted in ethical responsibility.
Prof. (Dr.) Dileep Kumar M
Dr. Normala S. Govindarajo,
Dr. Vijyata
Mrs. Princia Stivenson Coutinho
RESEARCH AND PUBLICATION ETHICS
₹499.00
In the rapidly transforming world of academia, where research serves as the foundation of innovation
and intellectual advancement, the integrity of scholarly work has never been more crucial. Research and
Publication Ethics emerges as a timely and comprehensive text designed to strengthen the moral,
professional, and intellectual framework of research practice. The purpose of this book is to nurture an
ethical research culture among scholars, academicians, and practitioners by providing a deep and
structured understanding of the principles that govern responsible research and publication.
This book systematically explores the philosophical underpinnings, ethical theories, and professional
guidelines that shape contemporary research ethics. It encompasses a wide spectrum of themes,
including academic integrity, plagiarism, authorship ethics, peer review systems, conflicts of interest,
data management, and publication ethics. In addition, it addresses emerging concerns in the digital
era—such as artificial intelligence, open science, big data analytics, biotechnology, and predatory
publishing—offering readers a holistic view of how ethical frameworks evolve in response to
technological and global academic transformations. Each unit of this book has been designed to blend
theoretical insights with practical implications, supported by case studies, reflective exercises, and
global guidelines such as COPE, ICMJE, and UGC regulations.
The authors of this volume collectively represent a distinguished blend of academic excellence,
research expertise, and professional experience. Prof. (Dr.) Dileep Kumar M, International Research
Fellow at SEGi University, Kuala Lumpur, and Vice Chancellor of Hensard University, Nigeria, brings
to this book over two decades of global academic leadership and scholarly contribution in strategic
management, entrepreneurship, and organizational behavior. Dr. Normala S. Govindarajo, Associate
Professor at HELP University, Malaysia, adds depth with her dual doctoral expertise in Management
and Human Resource, her extensive body of published work, and her interdisciplinary engagement with
technology and professional ethics. Dr. Vijyata, Assistant Professor at ARKA Jain University,
Jamshedpur, contributes her profound academic insight, rich teaching experience, and scholarly
contributions in research methodology, marketing, and digital transformation, reflecting a strong
commitment to ethical scholarship and sustainability. Mrs. Princia Stivenson Coutinho, Assistant
Professor at VIVA College of Arts, Science and Commerce, Mumbai University, lends her deep
expertise in commerce, financial accounting, and corporate governance, bridging ethical theory with
real-world application in finance and business ethics.
This collective endeavor reflects the authors’ shared vision—to cultivate awareness, accountability, and
integrity among current and future researchers. By synthesizing both classical theories and modern frameworks, the book provides a strong ethical foundation necessary for conducting credible,
transparent, and socially responsible research.
It is hoped that Research and Publication Ethics will serve as a comprehensive guide for students,
faculty members, and researchers across disciplines, fostering a scholarly ecosystem grounded in
honesty, fairness, and professional excellence. The authors express their sincere gratitude to their
respective institutions and peers whose encouragement and collaboration made this work possible.
May this book inspire every reader to uphold the sanctity of research and contribute meaningfully to the
global pursuit of knowledge rooted in ethical responsibility.
Prof. (Dr.) Dileep Kumar M
Dr. Normala S. Govindarajo,
Dr. Vijyata
Mrs. Princia Stivenson Coutinho
Research Design Principles, Methods, And Applications Tools And Techniques
₹499.00
Research is the cornerstone of knowledge creation, academic inquiry, and evidence-based decisionmaking. In every discipline—whether social sciences, management, education, health, or applied
sciences—the quality of research outcomes depends fundamentally on the soundness of the
research design. A well-conceived design does not merely guide data collection and analysis; it
shapes how questions are framed, how reality is interpreted, and how knowledge contributes to
theory, practice, and society. This book, Research Design: Principles, Methods, and Applications
— Tools and Techniques, has been conceived with the objective of enabling learners, scholars, and
practitioners to approach research design with conceptual clarity, methodological rigor, and
reflective understanding.
The text offers a systematic and comprehensive exploration of research design beginning with its
foundational concepts, philosophical underpinnings, and historical evolution. It highlights how
ontology, epistemology, and methodology together inform the worldview of the researcher and
influence the logic and structure of inquiry. The book further extends into diverse design
traditions—quantitative, qualitative, mixed-methods, experimental, survey, correlational,
ethnographic, phenomenological, and case study research—illustrating how each design addresses
distinct research purposes and contexts. Special emphasis has been placed on helping readers
recognize the alignment between research questions, methods, validity concerns, ethical
responsibility, and practical feasibility.
A distinguishing feature of this work is its balanced integration of theory and application. Each unit
is designed not only to explain methodological principles but also to demonstrate how they operate
in real-world research settings across disciplines. Discussions on sampling design, measurement
and scaling, data collection tools, digital research techniques, software-supported analysis,
reliability, trustworthiness, and ethics equip learners with both conceptual depth and practical skill.
The book also guides emerging researchers through proposal development, report writing,
academic publishing, and scholarly communication, thereby bridging the gap between
methodological understanding and research practice.
This book is intended for students, early-career researchers, faculty members, and professionals
who seek to design studies that are methodologically coherent, ethically grounded, and socially
relevant. It encourages reflective thinking, critical engagement, and informed methodological
choice—qualities essential for responsible and impactful research in contemporary academic and professional environments. It is our hope that the text will serve not only as a reference resource but
also as a companion in the intellectual journey of inquiry, discovery, and scholarly contribution.
—The Authors
Dr. Pratima Srivastava
Dr. Jagriti Mishra
Ms. Alamelu Duraisamy
Dr. P. Sagar
Research Design Principles, Methods, And Applications Tools And Techniques
₹499.00
Research is the cornerstone of knowledge creation, academic inquiry, and evidence-based decisionmaking. In every discipline—whether social sciences, management, education, health, or applied
sciences—the quality of research outcomes depends fundamentally on the soundness of the
research design. A well-conceived design does not merely guide data collection and analysis; it
shapes how questions are framed, how reality is interpreted, and how knowledge contributes to
theory, practice, and society. This book, Research Design: Principles, Methods, and Applications
— Tools and Techniques, has been conceived with the objective of enabling learners, scholars, and
practitioners to approach research design with conceptual clarity, methodological rigor, and
reflective understanding.
The text offers a systematic and comprehensive exploration of research design beginning with its
foundational concepts, philosophical underpinnings, and historical evolution. It highlights how
ontology, epistemology, and methodology together inform the worldview of the researcher and
influence the logic and structure of inquiry. The book further extends into diverse design
traditions—quantitative, qualitative, mixed-methods, experimental, survey, correlational,
ethnographic, phenomenological, and case study research—illustrating how each design addresses
distinct research purposes and contexts. Special emphasis has been placed on helping readers
recognize the alignment between research questions, methods, validity concerns, ethical
responsibility, and practical feasibility.
A distinguishing feature of this work is its balanced integration of theory and application. Each unit
is designed not only to explain methodological principles but also to demonstrate how they operate
in real-world research settings across disciplines. Discussions on sampling design, measurement
and scaling, data collection tools, digital research techniques, software-supported analysis,
reliability, trustworthiness, and ethics equip learners with both conceptual depth and practical skill.
The book also guides emerging researchers through proposal development, report writing,
academic publishing, and scholarly communication, thereby bridging the gap between
methodological understanding and research practice.
This book is intended for students, early-career researchers, faculty members, and professionals
who seek to design studies that are methodologically coherent, ethically grounded, and socially
relevant. It encourages reflective thinking, critical engagement, and informed methodological
choice—qualities essential for responsible and impactful research in contemporary academic and professional environments. It is our hope that the text will serve not only as a reference resource but
also as a companion in the intellectual journey of inquiry, discovery, and scholarly contribution.
—The Authors
Dr. Pratima Srivastava
Dr. Jagriti Mishra
Ms. Alamelu Duraisamy
Dr. P. Sagar
SMART PRICING STRATEGIES FOR THE INDIAN MARKET
₹499.00
Every product and every service in India—whether it is a cup of
roadside chai, a bag of rice in a kirana store, a smartphone on an ecommerce app, or a premium watch in a mall—ultimately faces one
decisive question: “What should we charge?” In that single number,
strategy meets reality.
Price is not just a tag. It is the only element of the marketing mix that
generates revenue, while the rest demand investment in product,
promotion, and distribution. It is also the fastest lever a business can
move—sometimes overnight—to respond to competition, costs, or
sudden changes in demand. That is why, in this book, we treat pricing
as both a communicator and a competitor: a “silent messenger” that
signals quality and positioning, and an “agile warrior” that helps firms
defend, attack, and adapt in real time.
India makes pricing even more challenging—and more fascinating. It
is not one market; it is a universe of markets, layered by income levels,
aspirations, geography, culture, and rapidly changing digital habits. In
the online world, the old certainty of a fixed sticker price is fading;
prices can shift by hour, by city, and sometimes by customer segment.
This new “algorithmic bazaar” demands not only marketing sense, but
also data awareness, ethical discipline, and legal clarity.
Smart Pricing Strategies for the Indian Market was written to help
students, entrepreneurs, and managers navigate this reality with
confidence. It blends foundational pricing principles with Indian
market examples, practical frameworks, and decision-making tools—so that pricing becomes a deliberate strategy rather than a guess, a
habit, or a reaction.
SMART PRICING STRATEGIES FOR THE INDIAN MARKET
₹499.00
Every product and every service in India—whether it is a cup of
roadside chai, a bag of rice in a kirana store, a smartphone on an ecommerce app, or a premium watch in a mall—ultimately faces one
decisive question: “What should we charge?” In that single number,
strategy meets reality.
Price is not just a tag. It is the only element of the marketing mix that
generates revenue, while the rest demand investment in product,
promotion, and distribution. It is also the fastest lever a business can
move—sometimes overnight—to respond to competition, costs, or
sudden changes in demand. That is why, in this book, we treat pricing
as both a communicator and a competitor: a “silent messenger” that
signals quality and positioning, and an “agile warrior” that helps firms
defend, attack, and adapt in real time.
India makes pricing even more challenging—and more fascinating. It
is not one market; it is a universe of markets, layered by income levels,
aspirations, geography, culture, and rapidly changing digital habits. In
the online world, the old certainty of a fixed sticker price is fading;
prices can shift by hour, by city, and sometimes by customer segment.
This new “algorithmic bazaar” demands not only marketing sense, but
also data awareness, ethical discipline, and legal clarity.
Smart Pricing Strategies for the Indian Market was written to help
students, entrepreneurs, and managers navigate this reality with
confidence. It blends foundational pricing principles with Indian
market examples, practical frameworks, and decision-making tools—so that pricing becomes a deliberate strategy rather than a guess, a
habit, or a reaction.
