Digital Marketing in Business

Isbn-978-93-6976-098-5

In today’s technology-driven world, marketing is no longer confined to traditional methods.
The digital landscape has transformed the way businesses communicate, engage, and grow.
This book, “Digital Marketing in Business” is written with the objective of making digital
marketing understandable and approachable for students, educators, and aspiring professionals
in the field of commerce.
As an Assistant Professor in Commerce, we have witnessed how crucial it is for today’s
learners to stay updated with evolving marketing strategies. This book serves as a bridge
between traditional marketing concepts and modern digital tools. It begins with the
fundamentals covering the definition, objectives, and importance of marketing and progresses
into detailed discussions on digital marketing platforms, search engine optimization, web
analytics, social media marketing, and customer relationship management.
Carefully curated to suit undergraduate and postgraduate commerce syllabi, this book offers a
balanced mix of theory and practical insights. It includes easy explanations, relatable examples,
and strategic tools like SWOT analysis and digital budgeting to make learning more interactive
and meaningful.
We hope this book not only enhances the academic knowledge of readers but also encourages
them to apply digital strategies in real-world scenarios. It is our humble attempt to contribute
to the academic community by simplifying a complex yet essential subject.
We express our sincere gratitude to our surrounding for their constant support and motivation.
Their encouragement has been instrumental in bringing this work to life.
-Ms.Smrithi S, M. Com
-Ms.N.Ranjani, M. Com
Assistant Professor of Commerce CA
Kovai Kalaimagal College of Arts and Science