Marketing Management

ISBN-978-93-6175-191-2

This book is well structured explanations of fundamental and advanced marketing
concepts with a perfect blend of theoretical concepts and practical insights, this
book covers key areas such as market research, consumer behaviour, branding,
digital marketing, pricing strategies, distribution channels, and integrated
marketing communications. The content is designed to help readers develop
effective marketing strategies in today’s dynamic and competitive business
environment. Whether you are a student pursuing a degree in business, a
professional looking to enhance your marketing skills, or an entrepreneur aiming
to grow your business, Marketing Management is your ultimate guide.