Cucurbits for Sustainable Horticulture Diversity Improvement and Production
₹499.00
Cucurbitaceous vegetables occupy a prominent position in horticulture due to their rich
diversity, wide adaptability, high productivity, nutritional importance, and economic value. The
family Cucurbitaceae comprises several commercially important crops, including gourds,
squashes and pumpkin which contribute significantly to food and nutritional security across
tropical, subtropical, and temperate regions. Besides being rich sources of vitamins, minerals,
dietary fibre, antioxidants, and other bioactive compounds, these vegetables possess several
medicinal and therapeutic properties, making them an important component of a balanced and
healthy diet.
Growing demand for high-quality vegetables, together with the challenges posed by climate
change, diminishing natural resources, emerging pests and diseases, and changing consumer
preferences, has underscored the need for sustainable production systems and improved
cultivars. Advances in plant breeding, crop improvement, integrated crop management, and seed
production have created new opportunities to enhance productivity while promoting
environmental sustainability. A sound understanding of the biology, genetic resources, breeding
strategies, production technologies, crop protection, and seed production of cucurbit crops is
therefore essential for students, researchers, extension personnel, and growers.
Cucurbits for Sustainable Horticulture: Diversity, Improvement and Production has been
prepared as a comprehensive and up-to-date reference on major cucurbit vegetables. The
chapters are systematically organised to provide complete coverage of each crop, beginning with
botanical description, taxonomy, species diversity, and genetic resources, followed by breeding
objectives, breeding methods, and improved varieties and hybrids. The book also presents
scientific recommendations on climate and soil requirements, propagation, nursery management,
nutrient management, irrigation, training and pruning, intercultural operations, harvesting, postharvest handling, and the economics of cultivation. Dedicated chapters on integrated pest and
disease management highlight environmentally sustainable approaches for maintaining crop
health, while detailed coverage of seed production technologies including isolation
requirements, pollination biology, rouging, harvesting, processing, and seed quality standards,
makes the book equally valuable for commercial seed producers and academic institutions.
The volume includes comprehensive chapters on bitter gourd, cucumber, bottle gourd,
watermelon, pointed gourd (parwal), pumpkin, summer squash (zucchini), ridge gourd, chowchow, and ivy gourd, incorporating recent scientific advances alongside practical
recommendations for cultivation and crop improvement.
This book is intended primarily for undergraduate and postgraduate students of horticulture and
agriculture, researchers, teachers, extension professionals, seed producers, and progressive
farmers. Every effort has been made to present the subject matter in a clear, systematic, and
reader-friendly manner without compromising scientific accuracy. The contents have been
compiled from standard references, recent research findings, and the authors' experience in
teaching, research, and extension
Cucurbits for Sustainable Horticulture Diversity Improvement and Production
₹499.00
Cucurbitaceous vegetables occupy a prominent position in horticulture due to their rich
diversity, wide adaptability, high productivity, nutritional importance, and economic value. The
family Cucurbitaceae comprises several commercially important crops, including gourds,
squashes and pumpkin which contribute significantly to food and nutritional security across
tropical, subtropical, and temperate regions. Besides being rich sources of vitamins, minerals,
dietary fibre, antioxidants, and other bioactive compounds, these vegetables possess several
medicinal and therapeutic properties, making them an important component of a balanced and
healthy diet.
Growing demand for high-quality vegetables, together with the challenges posed by climate
change, diminishing natural resources, emerging pests and diseases, and changing consumer
preferences, has underscored the need for sustainable production systems and improved
cultivars. Advances in plant breeding, crop improvement, integrated crop management, and seed
production have created new opportunities to enhance productivity while promoting
environmental sustainability. A sound understanding of the biology, genetic resources, breeding
strategies, production technologies, crop protection, and seed production of cucurbit crops is
therefore essential for students, researchers, extension personnel, and growers.
Cucurbits for Sustainable Horticulture: Diversity, Improvement and Production has been
prepared as a comprehensive and up-to-date reference on major cucurbit vegetables. The
chapters are systematically organised to provide complete coverage of each crop, beginning with
botanical description, taxonomy, species diversity, and genetic resources, followed by breeding
objectives, breeding methods, and improved varieties and hybrids. The book also presents
scientific recommendations on climate and soil requirements, propagation, nursery management,
nutrient management, irrigation, training and pruning, intercultural operations, harvesting, postharvest handling, and the economics of cultivation. Dedicated chapters on integrated pest and
disease management highlight environmentally sustainable approaches for maintaining crop
health, while detailed coverage of seed production technologies including isolation
requirements, pollination biology, rouging, harvesting, processing, and seed quality standards,
makes the book equally valuable for commercial seed producers and academic institutions.
The volume includes comprehensive chapters on bitter gourd, cucumber, bottle gourd,
watermelon, pointed gourd (parwal), pumpkin, summer squash (zucchini), ridge gourd, chowchow, and ivy gourd, incorporating recent scientific advances alongside practical
recommendations for cultivation and crop improvement.
This book is intended primarily for undergraduate and postgraduate students of horticulture and
agriculture, researchers, teachers, extension professionals, seed producers, and progressive
farmers. Every effort has been made to present the subject matter in a clear, systematic, and
reader-friendly manner without compromising scientific accuracy. The contents have been
compiled from standard references, recent research findings, and the authors' experience in
teaching, research, and extension
Curtain of Ink
₹349.00
Curtain of Ink is an anthology woven from the soul of theatre where every stage light hides a story, every curtain rise awakens emotions, and every line of ink breathes life into forgotten voices.
Curtain of Ink
₹349.00
Curtain of Ink is an anthology woven from the soul of theatre where every stage light hides a story, every curtain rise awakens emotions, and every line of ink breathes life into forgotten voices.
DATA ANALYSIS AND VISUALIZATION USING PYTHON
₹499.00
In today’s digital era, data has become the new oil—fueling industries, science, governance, and
everyday decision-making. This handbook, Data Analysis and Visualization Using Python, is designed to
bridge the gap between raw data and actionable insights. It introduces the fundamental principles of data
analysis, demonstrates the power of Python as the lingua franca of data science, and showcases how
visualization transforms abstract numbers into meaningful stories. By combining theory, practical coding
examples, and real-world applications, this work serves as a comprehensive guide for learners and
professionals who wish to master the art of turning data into knowledge.
DATA ANALYSIS AND VISUALIZATION USING PYTHON
₹499.00
In today’s digital era, data has become the new oil—fueling industries, science, governance, and
everyday decision-making. This handbook, Data Analysis and Visualization Using Python, is designed to
bridge the gap between raw data and actionable insights. It introduces the fundamental principles of data
analysis, demonstrates the power of Python as the lingua franca of data science, and showcases how
visualization transforms abstract numbers into meaningful stories. By combining theory, practical coding
examples, and real-world applications, this work serves as a comprehensive guide for learners and
professionals who wish to master the art of turning data into knowledge.
Deepavali A Celebration of Light
"Diwali, the festival of lights, is a celebration of hope, renewal, and the triumph of light over darkness. As we gather to commemorate this joyous occasion, we've curated a collection of stories, poems, and reflections that capture the essence of Diwali.
This anthology is a journey through the many facets of Diwali, exploring themes of love, light, and the human experience. Our contributors share their unique perspectives on the festival, weaving together a narrative that's both personal and universal.
We hope this anthology illuminates the spirit of Diwali and inspires readers to reflect on the past, present, and future. May the lights of Diwali guide us towards wisdom, compassion, and joy."
Deepavali A Celebration of Light
"Diwali, the festival of lights, is a celebration of hope, renewal, and the triumph of light over darkness. As we gather to commemorate this joyous occasion, we've curated a collection of stories, poems, and reflections that capture the essence of Diwali.
This anthology is a journey through the many facets of Diwali, exploring themes of love, light, and the human experience. Our contributors share their unique perspectives on the festival, weaving together a narrative that's both personal and universal.
We hope this anthology illuminates the spirit of Diwali and inspires readers to reflect on the past, present, and future. May the lights of Diwali guide us towards wisdom, compassion, and joy."
DIGITAL MARKETING ESSENTIALS A Practical Guide for Modern Marketers
₹499.00
The digital era has revolutionized how businesses connect, communicate, and create value for their
customers. Marketing—once confined to print, radio, and television—has undergone a profound
transformation with the advent of the internet and social media. Today, the marketer’s toolkit is redefined by
data analytics, search engine optimization, social media engagement, and automation tools that make
interactions faster, smarter, and measurable. Digital Marketing Essentials: A Practical Guide for Modern
Marketers has been conceptualized and designed to serve as a comprehensive academic and practical
reference for learners, educators, and professionals navigating this dynamic digital landscape.
This book systematically explores the foundations and applications of digital marketing through a structured,
learner-centric approach. It covers essential areas such as Search Engine Optimization (SEO), Search Engine
Marketing (SEM), Social Media Marketing, Content Strategy, Email Campaigns, and Digital Analytics—
supported by real-world case studies, visual frameworks, and actionable insights. Each unit aims to bridge
the gap between theory and practice, ensuring that readers not only understand digital concepts but can also
apply them effectively in professional scenarios.
In developing this work, the emphasis has been placed on clarity, relevance, and applicability. The chapters
are aligned with the evolving academic curriculum and industry expectations, integrating conceptual
understanding with hands-on tools used by modern marketers. The inclusion of “Check Your Progress”
sections, practical examples, and curated references further enhances the reader’s engagement and
comprehension.
The author extends heartfelt gratitude to colleagues, mentors, students, and professionals who contributed
their insights and feedback during the development of this book. Their encouragement and critical
perspectives have played a vital role in refining the content. Special thanks are due to the Institute of
Management Studies, Ranchi University, for fostering an environment that promotes academic excellence
and innovation.
It is hoped that this book will serve as a valuable guide for students, educators, and marketing practitioners
seeking to master the evolving dimensions of digital marketing. In a world where technology continues to
reshape communication and commerce, the knowledge contained within these pages aspires to equip readers
with both the strategic thinking and practical skills necessary to thrive as future-ready marketers.
Dr. Soni Kumari
Assistant Professor,
Institute of Management Studies,
Ranchi University
DIGITAL MARKETING ESSENTIALS A Practical Guide for Modern Marketers
₹499.00
The digital era has revolutionized how businesses connect, communicate, and create value for their
customers. Marketing—once confined to print, radio, and television—has undergone a profound
transformation with the advent of the internet and social media. Today, the marketer’s toolkit is redefined by
data analytics, search engine optimization, social media engagement, and automation tools that make
interactions faster, smarter, and measurable. Digital Marketing Essentials: A Practical Guide for Modern
Marketers has been conceptualized and designed to serve as a comprehensive academic and practical
reference for learners, educators, and professionals navigating this dynamic digital landscape.
This book systematically explores the foundations and applications of digital marketing through a structured,
learner-centric approach. It covers essential areas such as Search Engine Optimization (SEO), Search Engine
Marketing (SEM), Social Media Marketing, Content Strategy, Email Campaigns, and Digital Analytics—
supported by real-world case studies, visual frameworks, and actionable insights. Each unit aims to bridge
the gap between theory and practice, ensuring that readers not only understand digital concepts but can also
apply them effectively in professional scenarios.
In developing this work, the emphasis has been placed on clarity, relevance, and applicability. The chapters
are aligned with the evolving academic curriculum and industry expectations, integrating conceptual
understanding with hands-on tools used by modern marketers. The inclusion of “Check Your Progress”
sections, practical examples, and curated references further enhances the reader’s engagement and
comprehension.
The author extends heartfelt gratitude to colleagues, mentors, students, and professionals who contributed
their insights and feedback during the development of this book. Their encouragement and critical
perspectives have played a vital role in refining the content. Special thanks are due to the Institute of
Management Studies, Ranchi University, for fostering an environment that promotes academic excellence
and innovation.
It is hoped that this book will serve as a valuable guide for students, educators, and marketing practitioners
seeking to master the evolving dimensions of digital marketing. In a world where technology continues to
reshape communication and commerce, the knowledge contained within these pages aspires to equip readers
with both the strategic thinking and practical skills necessary to thrive as future-ready marketers.
Dr. Soni Kumari
Assistant Professor,
Institute of Management Studies,
Ranchi University




