Management Of ICU Acquired Weakness (ICUAW)
₹799.00
Advances in intensive care medicine have greatly improved survival among critically ill patients. However, many survivors experience ICU-Acquired Weakness (ICUAW), a common yet often overlooked complication that includes critical illness polyneuropathy (CIP) and myopathy (CIM). ICUAW can result in prolonged mechanical ventilation, delayed rehabilitation, long-term disability, and reduced quality of life.
Management of ICU-Acquired Weakness (ICUAW) provides a comprehensive, evidence-based guide for medical students, clinicians, physiotherapists, nurses, rehabilitation specialists, and researchers. The book covers the epidemiology, pathophysiology, diagnosis, prevention, rehabilitation, nutritional and respiratory support, psychological care, long-term outcomes, and emerging technologies in ICU rehabilitation. Emphasis is placed on multidisciplinary care, early mobilization, and patient-centered recovery.
With practical case studies, rehabilitation protocols, flowcharts, tables, and clinical guidelines, this book bridges the gap between research and bedside practice, offering healthcare professionals valuable tools to improve patient outcomes.
We sincerely thank all healthcare professionals and researchers whose dedication continues to advance the care of critically ill patients. Above all, we dedicate this book to ICU survivors and their families, whose resilience inspires ongoing efforts to enhance recovery, restore function, and improve quality of life.
Management Of ICU Acquired Weakness (ICUAW)
₹799.00
Advances in intensive care medicine have greatly improved survival among critically ill patients. However, many survivors experience ICU-Acquired Weakness (ICUAW), a common yet often overlooked complication that includes critical illness polyneuropathy (CIP) and myopathy (CIM). ICUAW can result in prolonged mechanical ventilation, delayed rehabilitation, long-term disability, and reduced quality of life.
Management of ICU-Acquired Weakness (ICUAW) provides a comprehensive, evidence-based guide for medical students, clinicians, physiotherapists, nurses, rehabilitation specialists, and researchers. The book covers the epidemiology, pathophysiology, diagnosis, prevention, rehabilitation, nutritional and respiratory support, psychological care, long-term outcomes, and emerging technologies in ICU rehabilitation. Emphasis is placed on multidisciplinary care, early mobilization, and patient-centered recovery.
With practical case studies, rehabilitation protocols, flowcharts, tables, and clinical guidelines, this book bridges the gap between research and bedside practice, offering healthcare professionals valuable tools to improve patient outcomes.
We sincerely thank all healthcare professionals and researchers whose dedication continues to advance the care of critically ill patients. Above all, we dedicate this book to ICU survivors and their families, whose resilience inspires ongoing efforts to enhance recovery, restore function, and improve quality of life.
MARKETING MANAGEMENT The Indian Way
₹499.00
In the rapidly transforming world of academia, where research serves as the foundation of innovation
and intellectual advancement, the integrity of scholarly work has never been more crucial. Research and
Publication Ethics emerges as a timely and comprehensive text designed to strengthen the moral,
professional, and intellectual framework of research practice. The purpose of this book is to nurture an
ethical research culture among scholars, academicians, and practitioners by providing a deep and
structured understanding of the principles that govern responsible research and publication.
This book systematically explores the philosophical underpinnings, ethical theories, and professional
guidelines that shape contemporary research ethics. It encompasses a wide spectrum of themes,
including academic integrity, plagiarism, authorship ethics, peer review systems, conflicts of interest,
data management, and publication ethics. In addition, it addresses emerging concerns in the digital
era—such as artificial intelligence, open science, big data analytics, biotechnology, and predatory
publishing—offering readers a holistic view of how ethical frameworks evolve in response to
technological and global academic transformations. Each unit of this book has been designed to blend
theoretical insights with practical implications, supported by case studies, reflective exercises, and
global guidelines such as COPE, ICMJE, and UGC regulations.
The authors of this volume collectively represent a distinguished blend of academic excellence,
research expertise, and professional experience. Prof. (Dr.) Dileep Kumar M, International Research
Fellow at SEGi University, Kuala Lumpur, and Vice Chancellor of Hensard University, Nigeria, brings
to this book over two decades of global academic leadership and scholarly contribution in strategic
management, entrepreneurship, and organizational behavior. Dr. Normala S. Govindarajo, Associate
Professor at HELP University, Malaysia, adds depth with her dual doctoral expertise in Management
and Human Resource, her extensive body of published work, and her interdisciplinary engagement with
technology and professional ethics. Dr. Vijyata, Assistant Professor at ARKA Jain University,
Jamshedpur, contributes her profound academic insight, rich teaching experience, and scholarly
contributions in research methodology, marketing, and digital transformation, reflecting a strong
commitment to ethical scholarship and sustainability. Mrs. Princia Stivenson Coutinho, Assistant
Professor at VIVA College of Arts, Science and Commerce, Mumbai University, lends her deep
expertise in commerce, financial accounting, and corporate governance, bridging ethical theory with
real-world application in finance and business ethics.
This collective endeavor reflects the authors’ shared vision—to cultivate awareness, accountability, and
integrity among current and future researchers. By synthesizing both classical theories and modern frameworks, the book provides a strong ethical foundation necessary for conducting credible,
transparent, and socially responsible research.
It is hoped that Research and Publication Ethics will serve as a comprehensive guide for students,
faculty members, and researchers across disciplines, fostering a scholarly ecosystem grounded in
honesty, fairness, and professional excellence. The authors express their sincere gratitude to their
respective institutions and peers whose encouragement and collaboration made this work possible.
May this book inspire every reader to uphold the sanctity of research and contribute meaningfully to the
global pursuit of knowledge rooted in ethical responsibility.
Prof. (Dr.) Dileep Kumar M
Dr. Normala S. Govindarajo,
Dr. Vijyata
Mrs. Princia Stivenson Coutinho
MARKETING MANAGEMENT The Indian Way
₹499.00
In the rapidly transforming world of academia, where research serves as the foundation of innovation
and intellectual advancement, the integrity of scholarly work has never been more crucial. Research and
Publication Ethics emerges as a timely and comprehensive text designed to strengthen the moral,
professional, and intellectual framework of research practice. The purpose of this book is to nurture an
ethical research culture among scholars, academicians, and practitioners by providing a deep and
structured understanding of the principles that govern responsible research and publication.
This book systematically explores the philosophical underpinnings, ethical theories, and professional
guidelines that shape contemporary research ethics. It encompasses a wide spectrum of themes,
including academic integrity, plagiarism, authorship ethics, peer review systems, conflicts of interest,
data management, and publication ethics. In addition, it addresses emerging concerns in the digital
era—such as artificial intelligence, open science, big data analytics, biotechnology, and predatory
publishing—offering readers a holistic view of how ethical frameworks evolve in response to
technological and global academic transformations. Each unit of this book has been designed to blend
theoretical insights with practical implications, supported by case studies, reflective exercises, and
global guidelines such as COPE, ICMJE, and UGC regulations.
The authors of this volume collectively represent a distinguished blend of academic excellence,
research expertise, and professional experience. Prof. (Dr.) Dileep Kumar M, International Research
Fellow at SEGi University, Kuala Lumpur, and Vice Chancellor of Hensard University, Nigeria, brings
to this book over two decades of global academic leadership and scholarly contribution in strategic
management, entrepreneurship, and organizational behavior. Dr. Normala S. Govindarajo, Associate
Professor at HELP University, Malaysia, adds depth with her dual doctoral expertise in Management
and Human Resource, her extensive body of published work, and her interdisciplinary engagement with
technology and professional ethics. Dr. Vijyata, Assistant Professor at ARKA Jain University,
Jamshedpur, contributes her profound academic insight, rich teaching experience, and scholarly
contributions in research methodology, marketing, and digital transformation, reflecting a strong
commitment to ethical scholarship and sustainability. Mrs. Princia Stivenson Coutinho, Assistant
Professor at VIVA College of Arts, Science and Commerce, Mumbai University, lends her deep
expertise in commerce, financial accounting, and corporate governance, bridging ethical theory with
real-world application in finance and business ethics.
This collective endeavor reflects the authors’ shared vision—to cultivate awareness, accountability, and
integrity among current and future researchers. By synthesizing both classical theories and modern frameworks, the book provides a strong ethical foundation necessary for conducting credible,
transparent, and socially responsible research.
It is hoped that Research and Publication Ethics will serve as a comprehensive guide for students,
faculty members, and researchers across disciplines, fostering a scholarly ecosystem grounded in
honesty, fairness, and professional excellence. The authors express their sincere gratitude to their
respective institutions and peers whose encouragement and collaboration made this work possible.
May this book inspire every reader to uphold the sanctity of research and contribute meaningfully to the
global pursuit of knowledge rooted in ethical responsibility.
Prof. (Dr.) Dileep Kumar M
Dr. Normala S. Govindarajo,
Dr. Vijyata
Mrs. Princia Stivenson Coutinho
Mastering Data Structures Foundations, Implementation, And Applications
₹499.00
Data Structures form the backbone of computer science and software engineering, providing the
fundamental mechanisms for organizing, managing, and processing data efficiently. A strong
understanding of data structures is essential not only for academic excellence but also for solving realworld computational problems and designing scalable, high-performance systems.
This book, Mastering Data Structures: Foundations, Implementation, and Applications, is written with
the objective of offering a comprehensive, structured, and application-oriented treatment of data
structures. It is designed to bridge the gap between theoretical concepts and practical implementation,
enabling learners to develop both conceptual clarity and problem-solving proficiency.
The content of this book progresses systematically from basic linear data structures such as arrays, stacks,
queues, and linked lists to more advanced non-linear structures including trees, graphs, heaps, and hashing
techniques. Each topic is presented with clear explanations, illustrative examples, and well-structured
algorithms to facilitate ease of understanding. Emphasis has been placed on time and space complexity
analysis to help readers evaluate the efficiency of various approaches.
In addition to core concepts, this book integrates practical programming perspectives, primarily using
Python, to demonstrate real-world applicability. Numerous examples, exercises, and case studies are
included to reinforce learning and encourage hands-on experimentation. A dedicated section on capstone
projects has been incorporated to guide students in applying data structure concepts to realistic problem
scenarios, thereby fostering analytical thinking and design skills.
This book is intended for undergraduate and postgraduate students of Computer Science, Information
Technology, and related disciplines. It will also serve as a useful reference for educators, competitive
programming aspirants, and professionals seeking to strengthen their foundational knowledge of data
structures.
The author sincerely hopes that this book will serve as a valuable learning resource, helping readers
develop a strong and enduring understanding of data structures and their applications. Constructive
feedback and suggestions from readers are warmly welcomed for the improvement of future editions.
Mastering Data Structures Foundations, Implementation, And Applications
₹499.00
Data Structures form the backbone of computer science and software engineering, providing the
fundamental mechanisms for organizing, managing, and processing data efficiently. A strong
understanding of data structures is essential not only for academic excellence but also for solving realworld computational problems and designing scalable, high-performance systems.
This book, Mastering Data Structures: Foundations, Implementation, and Applications, is written with
the objective of offering a comprehensive, structured, and application-oriented treatment of data
structures. It is designed to bridge the gap between theoretical concepts and practical implementation,
enabling learners to develop both conceptual clarity and problem-solving proficiency.
The content of this book progresses systematically from basic linear data structures such as arrays, stacks,
queues, and linked lists to more advanced non-linear structures including trees, graphs, heaps, and hashing
techniques. Each topic is presented with clear explanations, illustrative examples, and well-structured
algorithms to facilitate ease of understanding. Emphasis has been placed on time and space complexity
analysis to help readers evaluate the efficiency of various approaches.
In addition to core concepts, this book integrates practical programming perspectives, primarily using
Python, to demonstrate real-world applicability. Numerous examples, exercises, and case studies are
included to reinforce learning and encourage hands-on experimentation. A dedicated section on capstone
projects has been incorporated to guide students in applying data structure concepts to realistic problem
scenarios, thereby fostering analytical thinking and design skills.
This book is intended for undergraduate and postgraduate students of Computer Science, Information
Technology, and related disciplines. It will also serve as a useful reference for educators, competitive
programming aspirants, and professionals seeking to strengthen their foundational knowledge of data
structures.
The author sincerely hopes that this book will serve as a valuable learning resource, helping readers
develop a strong and enduring understanding of data structures and their applications. Constructive
feedback and suggestions from readers are warmly welcomed for the improvement of future editions.
MASTERING ECONOMICS
₹499.00
Economics, as a social science, depends significantly on theoretical reasoning and quantitative
analysis to comprehend and elucidate the intricate issues surrounding the production, distribution,
and use of resources. Statistics for Economics and Introductory Microeconomics together
establish a core framework for students to systematically and rationally evaluate economic
phenomena. Statistics for Economics provides learners with fundamental tools for data collection,
categorization, tabulation, and interpretation, allowing for precise measurement of economic
variables such as income, prices, employment, and growth. Utilizing statistical techniques such as
averages, dispersion, correlation, and index numbers, students acquire the capability to convert
raw data into significant information for economic decision-making and policy development.
Simultaneously, Introductory to Microeconomics familiarizes students with the essential concepts
regulating individual economic entities, including consumers, businesses, and markets. It
elucidates the interaction between demand and supply in price determination, the pursuit of
maximum consumer happiness within the constraints of limited income, and the objective of
producers to attain efficiency and profit amidst scarcity. Through the integration of
microeconomic theory and statistical analysis, students cultivate a comprehensive grasp of both
theoretical and empirical methodologies in economics. These disciplines together promote
analytical reasoning, problem-solving capabilities, and the pragmatic application of economic
principles in real-world contexts, including market dynamics, resource distribution, and public
policy assessment. This course establishes a robust intellectual basis for advanced study in
economics and related fields, while cultivating the analytical and critical thinking skills necessary
for comprehending contemporary economic systems.
MASTERING ECONOMICS
₹499.00
Economics, as a social science, depends significantly on theoretical reasoning and quantitative
analysis to comprehend and elucidate the intricate issues surrounding the production, distribution,
and use of resources. Statistics for Economics and Introductory Microeconomics together
establish a core framework for students to systematically and rationally evaluate economic
phenomena. Statistics for Economics provides learners with fundamental tools for data collection,
categorization, tabulation, and interpretation, allowing for precise measurement of economic
variables such as income, prices, employment, and growth. Utilizing statistical techniques such as
averages, dispersion, correlation, and index numbers, students acquire the capability to convert
raw data into significant information for economic decision-making and policy development.
Simultaneously, Introductory to Microeconomics familiarizes students with the essential concepts
regulating individual economic entities, including consumers, businesses, and markets. It
elucidates the interaction between demand and supply in price determination, the pursuit of
maximum consumer happiness within the constraints of limited income, and the objective of
producers to attain efficiency and profit amidst scarcity. Through the integration of
microeconomic theory and statistical analysis, students cultivate a comprehensive grasp of both
theoretical and empirical methodologies in economics. These disciplines together promote
analytical reasoning, problem-solving capabilities, and the pragmatic application of economic
principles in real-world contexts, including market dynamics, resource distribution, and public
policy assessment. This course establishes a robust intellectual basis for advanced study in
economics and related fields, while cultivating the analytical and critical thinking skills necessary
for comprehending contemporary economic systems.
