Introduction To Research Methodology – Principles, Methods And Applications
₹499.00
Research is the cornerstone of knowledge creation, innovation, and evidence-based decision-making. In an era characterized by rapid technological advancement, unprecedented access to information, and increasingly complex societal challenges, the ability to conduct systematic and meaningful research has become more important than ever. Whether in academia, industry, government, or professional practice, research serves as a powerful tool for understanding phenomena, solving problems, and contributing to human progress.
This book, Introduction to Research Methodology, has been developed with the objective of providing students, scholars, researchers, and professionals with a comprehensive yet accessible understanding of the research process. The text presents the fundamental concepts, principles, and practices of research in a structured manner, enabling readers to develop both conceptual clarity and practical competence in conducting research.
The book covers a wide range of topics essential for building a strong foundation in research methodology. Beginning with the meaning, nature, and scope of research, it progresses through research philosophy, identification of research problems, literature review, research design, hypothesis formulation, sampling techniques, data collection methods, measurement and scaling, data processing, quantitative and qualitative data analysis, research ethics, report writing, and research proposal development. Special emphasis has been placed on presenting concepts in a logical sequence, supported by examples, case studies, summaries, and self-assessment exercises to facilitate effective learning.
One of the distinguishing features of this book is its balanced approach toward both theoretical understanding and practical application. While the theoretical foundations provide readers with a clear understanding of research concepts, the practical discussions help them appreciate how these concepts are applied in real-world situations. The content has been carefully designed to meet the requirements of undergraduate and postgraduate students across disciplines such as management, commerce, social sciences, education, and allied fields.
The authors believe that research is not merely an academic requirement but a mindset that encourages curiosity, critical thinking, analytical reasoning, and evidence-based judgment. Through this book, we aim to nurture these qualities among learners and inspire them to engage confidently in scholarly inquiry and professional research activities.
We express our sincere gratitude to all scholars, educators, researchers, and institutions whose contributions to the field of research methodology have enriched our understanding and inspired the development of this work. We are also thankful to our students and academic colleagues whose continuous interactions have helped shape the practical orientation of this book.
We hope that this book will serve as a valuable resource for learners embarking on their research journey and for practitioners seeking to strengthen their research capabilities. Constructive suggestions and feedback from readers will be highly appreciated and will assist us in improving future editions.
- Dr. Satrajeet Choudhury
- Dr. Jagjeet Singh
- Dr. Shikha Sharma
- Dr. Sumeet Gupta
Introduction To Research Methodology – Principles, Methods And Applications
₹499.00
Research is the cornerstone of knowledge creation, innovation, and evidence-based decision-making. In an era characterized by rapid technological advancement, unprecedented access to information, and increasingly complex societal challenges, the ability to conduct systematic and meaningful research has become more important than ever. Whether in academia, industry, government, or professional practice, research serves as a powerful tool for understanding phenomena, solving problems, and contributing to human progress.
This book, Introduction to Research Methodology, has been developed with the objective of providing students, scholars, researchers, and professionals with a comprehensive yet accessible understanding of the research process. The text presents the fundamental concepts, principles, and practices of research in a structured manner, enabling readers to develop both conceptual clarity and practical competence in conducting research.
The book covers a wide range of topics essential for building a strong foundation in research methodology. Beginning with the meaning, nature, and scope of research, it progresses through research philosophy, identification of research problems, literature review, research design, hypothesis formulation, sampling techniques, data collection methods, measurement and scaling, data processing, quantitative and qualitative data analysis, research ethics, report writing, and research proposal development. Special emphasis has been placed on presenting concepts in a logical sequence, supported by examples, case studies, summaries, and self-assessment exercises to facilitate effective learning.
One of the distinguishing features of this book is its balanced approach toward both theoretical understanding and practical application. While the theoretical foundations provide readers with a clear understanding of research concepts, the practical discussions help them appreciate how these concepts are applied in real-world situations. The content has been carefully designed to meet the requirements of undergraduate and postgraduate students across disciplines such as management, commerce, social sciences, education, and allied fields.
The authors believe that research is not merely an academic requirement but a mindset that encourages curiosity, critical thinking, analytical reasoning, and evidence-based judgment. Through this book, we aim to nurture these qualities among learners and inspire them to engage confidently in scholarly inquiry and professional research activities.
We express our sincere gratitude to all scholars, educators, researchers, and institutions whose contributions to the field of research methodology have enriched our understanding and inspired the development of this work. We are also thankful to our students and academic colleagues whose continuous interactions have helped shape the practical orientation of this book.
We hope that this book will serve as a valuable resource for learners embarking on their research journey and for practitioners seeking to strengthen their research capabilities. Constructive suggestions and feedback from readers will be highly appreciated and will assist us in improving future editions.
- Dr. Satrajeet Choudhury
- Dr. Jagjeet Singh
- Dr. Shikha Sharma
- Dr. Sumeet Gupta
Introduction To Robotics
₹499.00
The field of Robotics—the exciting blend of Science, Technology, Engineering,
and Mathematics (STEM)—is rapidly shaping our future, but for many young
adults and students eager to begin their studies, the subject can seem overly
complex and inaccessible. This book serves as your essential introduction, written
specifically for beginners with no prior experience, aiming to transform your
initial curiosity into genuine competence. You are standing at the edge of the next
great technological revolution. Robotics is no longer science fiction; it is the
powerful blend of Science, Technology, Engineering, and Mathematics (STEM)
that is currently reshaping our daily lives. We will demystify the core components
of any robot, focusing on the basics of mechanical design, the principles of
sensing and perception, and the fundamentals of programming and control
systems. By clearly explaining these foundations, this book provides the crucial
first steps necessary to understand and eventually build your own intelligent
machines, preparing you for a future where mastery of robotics is key to
innovation and problem-solving.
Introduction To Robotics
₹499.00
The field of Robotics—the exciting blend of Science, Technology, Engineering,
and Mathematics (STEM)—is rapidly shaping our future, but for many young
adults and students eager to begin their studies, the subject can seem overly
complex and inaccessible. This book serves as your essential introduction, written
specifically for beginners with no prior experience, aiming to transform your
initial curiosity into genuine competence. You are standing at the edge of the next
great technological revolution. Robotics is no longer science fiction; it is the
powerful blend of Science, Technology, Engineering, and Mathematics (STEM)
that is currently reshaping our daily lives. We will demystify the core components
of any robot, focusing on the basics of mechanical design, the principles of
sensing and perception, and the fundamentals of programming and control
systems. By clearly explaining these foundations, this book provides the crucial
first steps necessary to understand and eventually build your own intelligent
machines, preparing you for a future where mastery of robotics is key to
innovation and problem-solving.
INTRODUCTION TO THEORY OF STATISTICS
₹499.00
This book, Introduction to Theory of Statistics, provides a foundational and advanced
exploration of the core principles that govern statistical analysis. Beginning with Chapter
1: Theory of Probability, the text introduces the fundamental concepts of chance,
randomness, and the axiomatic foundations of probability that serve as the bedrock of
statistical reasoning. Chapter 2 delves into Random Variables and Distribution Functions,
emphasizing both discrete and continuous variables and the rules governing their
distributions. Chapter 3 builds on this by exploring Expectations and Moments, offering
insight into key statistical measures such as the mean, variance, skewness, and kurtosis,
which describe the central tendency and shape of data distributions. Moving forward,
Chapter 4 focuses on Distribution Functions, presenting detailed studies of probability
distributions and their real-world applications. Chapter 5 addresses Continuous
Distributions, introducing vital continuous probability models such as the normal,
exponential, and gamma distributions, which are instrumental in various fields of
research and industry. The comprehensive nature of the text is further exemplified in
Chapter 6, which covers Joint and Conditional Distributions, Stochastic Independence,
and Advanced Expectations, facilitating a deeper understanding of how random variables
interact and influence one another. Finally, Chapter 7 discusses Sampling Methods,
Sample Mean, and Population Estimation, where the theory meets practical application. It
examines different sampling techniques, the importance of sample statistics, and how
these are used to estimate and infer characteristics of larger populations. This chapter
bridges theoretical statistics and empirical analysis, highlighting estimation procedures
and the significance of inferential statistics in research and decision-making. Overall, the
book is structured to build statistical literacy progressively, supporting learners in
developing both conceptual clarity and applied skills necessary for advanced study and
real-world data analysis.
INTRODUCTION TO THEORY OF STATISTICS
₹499.00
This book, Introduction to Theory of Statistics, provides a foundational and advanced
exploration of the core principles that govern statistical analysis. Beginning with Chapter
1: Theory of Probability, the text introduces the fundamental concepts of chance,
randomness, and the axiomatic foundations of probability that serve as the bedrock of
statistical reasoning. Chapter 2 delves into Random Variables and Distribution Functions,
emphasizing both discrete and continuous variables and the rules governing their
distributions. Chapter 3 builds on this by exploring Expectations and Moments, offering
insight into key statistical measures such as the mean, variance, skewness, and kurtosis,
which describe the central tendency and shape of data distributions. Moving forward,
Chapter 4 focuses on Distribution Functions, presenting detailed studies of probability
distributions and their real-world applications. Chapter 5 addresses Continuous
Distributions, introducing vital continuous probability models such as the normal,
exponential, and gamma distributions, which are instrumental in various fields of
research and industry. The comprehensive nature of the text is further exemplified in
Chapter 6, which covers Joint and Conditional Distributions, Stochastic Independence,
and Advanced Expectations, facilitating a deeper understanding of how random variables
interact and influence one another. Finally, Chapter 7 discusses Sampling Methods,
Sample Mean, and Population Estimation, where the theory meets practical application. It
examines different sampling techniques, the importance of sample statistics, and how
these are used to estimate and infer characteristics of larger populations. This chapter
bridges theoretical statistics and empirical analysis, highlighting estimation procedures
and the significance of inferential statistics in research and decision-making. Overall, the
book is structured to build statistical literacy progressively, supporting learners in
developing both conceptual clarity and applied skills necessary for advanced study and
real-world data analysis.
Investment analysis & Portfolio Strategy in Financial Markets Innovations in Investment
₹499.00
The global financial landscape has undergone a profound transformation in
recent years, driven by technological advancements, globalization, and the
increasing complexity of financial instruments. In this dynamic environment,
understanding investment analysis and portfolio strategy has become essential
not only for finance professionals but also for students, researchers, and
individual investors.
This book, “Investment Analysis & Portfolio Strategy in Financial Markets,” is
designed to provide a comprehensive and practical understanding of investment
principles, financial markets, and portfolio management techniques. It integrates
fundamental concepts with modern approaches, including risk-return analysis,
asset allocation, behavioral finance, and emerging trends such as digital trading
platforms and algorithmic investing.
This book will serve as a valuable resource for BBA, MBA, and other
management students, as well as for professionals preparing for careers in
finance and investment management. It is my sincere hope that readers will find
this book insightful, practical, and intellectually enriching.
Acknowledgement
The successful completion of this book would not have been possible without
the support and encouragement of many individuals and institutions.
I express my sincere gratitude to the management and academic colleagues of
ARKA JAIN University, Jharkhand, for providing a conducive environment for
research and academic development. Their continuous support and motivation
have been instrumental in the completion of this work.
Finally, I extend my heartfelt gratitude to my Father Late Binay Kant Prasad and
Mother Premlata Sinha for their unwavering support, patience, and
encouragement throughout the process of writing this book. Their belief in me
has been my greatest strength.
Investment analysis & Portfolio Strategy in Financial Markets Innovations in Investment
₹499.00
The global financial landscape has undergone a profound transformation in
recent years, driven by technological advancements, globalization, and the
increasing complexity of financial instruments. In this dynamic environment,
understanding investment analysis and portfolio strategy has become essential
not only for finance professionals but also for students, researchers, and
individual investors.
This book, “Investment Analysis & Portfolio Strategy in Financial Markets,” is
designed to provide a comprehensive and practical understanding of investment
principles, financial markets, and portfolio management techniques. It integrates
fundamental concepts with modern approaches, including risk-return analysis,
asset allocation, behavioral finance, and emerging trends such as digital trading
platforms and algorithmic investing.
This book will serve as a valuable resource for BBA, MBA, and other
management students, as well as for professionals preparing for careers in
finance and investment management. It is my sincere hope that readers will find
this book insightful, practical, and intellectually enriching.
Acknowledgement
The successful completion of this book would not have been possible without
the support and encouragement of many individuals and institutions.
I express my sincere gratitude to the management and academic colleagues of
ARKA JAIN University, Jharkhand, for providing a conducive environment for
research and academic development. Their continuous support and motivation
have been instrumental in the completion of this work.
Finally, I extend my heartfelt gratitude to my Father Late Binay Kant Prasad and
Mother Premlata Sinha for their unwavering support, patience, and
encouragement throughout the process of writing this book. Their belief in me
has been my greatest strength.
Laboratory Manual Of Pharmaceutical Inorganic Chemistry
₹499.00
This laboratory manual of Pharmaceutical Inorganic Chemistry has been carefully designed in
accordance with the latest PCI syllabus for B. Pharma First Semester students. It aims to serve as
a complete, reliable, and student-friendly guide for developing practical skills and conceptual
clarity in the laboratory.
The manual presents experiments in a simple, structured and easy-to-follow format, ensuring that
students can confidently perform procedures while understanding the scientific principles behind
them. Each experiment is supported with well-organized tables, clear diagrams, and illustrative
charts that transform complex concepts into visual learning experiences.
Special emphasis has been placed on accuracy, safety and systematic observation, which are
essential components of pharmaceutical laboratory practice. This manual is not just a record book,
but a companion that guides students step by step, from preparation to result interpretation.
If used sincerely, this manual will be sufficient for mastering the prescribed practical syllabus,
eliminating the need for additional laboratory references. It is our sincere hope that this work
inspires curiosity, builds confidence, and lays a strong foundation for future pharmaceutical
studies and professional excellence.
Ms. Amrita Yadav
Mr. Raj Kumar Vishwakarma
Mr. Sahil Akhtar
Ms. Prakriti Maurya
Mr. Pawan Verma
Laboratory Manual Of Pharmaceutical Inorganic Chemistry
₹499.00
This laboratory manual of Pharmaceutical Inorganic Chemistry has been carefully designed in
accordance with the latest PCI syllabus for B. Pharma First Semester students. It aims to serve as
a complete, reliable, and student-friendly guide for developing practical skills and conceptual
clarity in the laboratory.
The manual presents experiments in a simple, structured and easy-to-follow format, ensuring that
students can confidently perform procedures while understanding the scientific principles behind
them. Each experiment is supported with well-organized tables, clear diagrams, and illustrative
charts that transform complex concepts into visual learning experiences.
Special emphasis has been placed on accuracy, safety and systematic observation, which are
essential components of pharmaceutical laboratory practice. This manual is not just a record book,
but a companion that guides students step by step, from preparation to result interpretation.
If used sincerely, this manual will be sufficient for mastering the prescribed practical syllabus,
eliminating the need for additional laboratory references. It is our sincere hope that this work
inspires curiosity, builds confidence, and lays a strong foundation for future pharmaceutical
studies and professional excellence.
Ms. Amrita Yadav
Mr. Raj Kumar Vishwakarma
Mr. Sahil Akhtar
Ms. Prakriti Maurya
Mr. Pawan Verma
MARKETING MANAGEMENT The Indian Way
₹499.00
In the rapidly transforming world of academia, where research serves as the foundation of innovation
and intellectual advancement, the integrity of scholarly work has never been more crucial. Research and
Publication Ethics emerges as a timely and comprehensive text designed to strengthen the moral,
professional, and intellectual framework of research practice. The purpose of this book is to nurture an
ethical research culture among scholars, academicians, and practitioners by providing a deep and
structured understanding of the principles that govern responsible research and publication.
This book systematically explores the philosophical underpinnings, ethical theories, and professional
guidelines that shape contemporary research ethics. It encompasses a wide spectrum of themes,
including academic integrity, plagiarism, authorship ethics, peer review systems, conflicts of interest,
data management, and publication ethics. In addition, it addresses emerging concerns in the digital
era—such as artificial intelligence, open science, big data analytics, biotechnology, and predatory
publishing—offering readers a holistic view of how ethical frameworks evolve in response to
technological and global academic transformations. Each unit of this book has been designed to blend
theoretical insights with practical implications, supported by case studies, reflective exercises, and
global guidelines such as COPE, ICMJE, and UGC regulations.
The authors of this volume collectively represent a distinguished blend of academic excellence,
research expertise, and professional experience. Prof. (Dr.) Dileep Kumar M, International Research
Fellow at SEGi University, Kuala Lumpur, and Vice Chancellor of Hensard University, Nigeria, brings
to this book over two decades of global academic leadership and scholarly contribution in strategic
management, entrepreneurship, and organizational behavior. Dr. Normala S. Govindarajo, Associate
Professor at HELP University, Malaysia, adds depth with her dual doctoral expertise in Management
and Human Resource, her extensive body of published work, and her interdisciplinary engagement with
technology and professional ethics. Dr. Vijyata, Assistant Professor at ARKA Jain University,
Jamshedpur, contributes her profound academic insight, rich teaching experience, and scholarly
contributions in research methodology, marketing, and digital transformation, reflecting a strong
commitment to ethical scholarship and sustainability. Mrs. Princia Stivenson Coutinho, Assistant
Professor at VIVA College of Arts, Science and Commerce, Mumbai University, lends her deep
expertise in commerce, financial accounting, and corporate governance, bridging ethical theory with
real-world application in finance and business ethics.
This collective endeavor reflects the authors’ shared vision—to cultivate awareness, accountability, and
integrity among current and future researchers. By synthesizing both classical theories and modern frameworks, the book provides a strong ethical foundation necessary for conducting credible,
transparent, and socially responsible research.
It is hoped that Research and Publication Ethics will serve as a comprehensive guide for students,
faculty members, and researchers across disciplines, fostering a scholarly ecosystem grounded in
honesty, fairness, and professional excellence. The authors express their sincere gratitude to their
respective institutions and peers whose encouragement and collaboration made this work possible.
May this book inspire every reader to uphold the sanctity of research and contribute meaningfully to the
global pursuit of knowledge rooted in ethical responsibility.
Prof. (Dr.) Dileep Kumar M
Dr. Normala S. Govindarajo,
Dr. Vijyata
Mrs. Princia Stivenson Coutinho
MARKETING MANAGEMENT The Indian Way
₹499.00
In the rapidly transforming world of academia, where research serves as the foundation of innovation
and intellectual advancement, the integrity of scholarly work has never been more crucial. Research and
Publication Ethics emerges as a timely and comprehensive text designed to strengthen the moral,
professional, and intellectual framework of research practice. The purpose of this book is to nurture an
ethical research culture among scholars, academicians, and practitioners by providing a deep and
structured understanding of the principles that govern responsible research and publication.
This book systematically explores the philosophical underpinnings, ethical theories, and professional
guidelines that shape contemporary research ethics. It encompasses a wide spectrum of themes,
including academic integrity, plagiarism, authorship ethics, peer review systems, conflicts of interest,
data management, and publication ethics. In addition, it addresses emerging concerns in the digital
era—such as artificial intelligence, open science, big data analytics, biotechnology, and predatory
publishing—offering readers a holistic view of how ethical frameworks evolve in response to
technological and global academic transformations. Each unit of this book has been designed to blend
theoretical insights with practical implications, supported by case studies, reflective exercises, and
global guidelines such as COPE, ICMJE, and UGC regulations.
The authors of this volume collectively represent a distinguished blend of academic excellence,
research expertise, and professional experience. Prof. (Dr.) Dileep Kumar M, International Research
Fellow at SEGi University, Kuala Lumpur, and Vice Chancellor of Hensard University, Nigeria, brings
to this book over two decades of global academic leadership and scholarly contribution in strategic
management, entrepreneurship, and organizational behavior. Dr. Normala S. Govindarajo, Associate
Professor at HELP University, Malaysia, adds depth with her dual doctoral expertise in Management
and Human Resource, her extensive body of published work, and her interdisciplinary engagement with
technology and professional ethics. Dr. Vijyata, Assistant Professor at ARKA Jain University,
Jamshedpur, contributes her profound academic insight, rich teaching experience, and scholarly
contributions in research methodology, marketing, and digital transformation, reflecting a strong
commitment to ethical scholarship and sustainability. Mrs. Princia Stivenson Coutinho, Assistant
Professor at VIVA College of Arts, Science and Commerce, Mumbai University, lends her deep
expertise in commerce, financial accounting, and corporate governance, bridging ethical theory with
real-world application in finance and business ethics.
This collective endeavor reflects the authors’ shared vision—to cultivate awareness, accountability, and
integrity among current and future researchers. By synthesizing both classical theories and modern frameworks, the book provides a strong ethical foundation necessary for conducting credible,
transparent, and socially responsible research.
It is hoped that Research and Publication Ethics will serve as a comprehensive guide for students,
faculty members, and researchers across disciplines, fostering a scholarly ecosystem grounded in
honesty, fairness, and professional excellence. The authors express their sincere gratitude to their
respective institutions and peers whose encouragement and collaboration made this work possible.
May this book inspire every reader to uphold the sanctity of research and contribute meaningfully to the
global pursuit of knowledge rooted in ethical responsibility.
Prof. (Dr.) Dileep Kumar M
Dr. Normala S. Govindarajo,
Dr. Vijyata
Mrs. Princia Stivenson Coutinho