A Practical Book Of Pharmaceutics-I
Published on 2025
₹499.00
It gives me immense pleasure to present to pharmacy students my book entitled "A Practical Book
of Pharmaceutics-I". Writing a book is inspiring, often exciting, and sometimes very challenging
work.
Pharmaceutics practical involve the practical application of scientific principles to the formulation
and development of pharmaceutical products. These practical sessions typically include various
aspects such as drug formulation, dosage form design, and manufacturing techniques. Students learn
to handle equipment, perform experiments, and gain hands-on experience in pharmaceutical
processes. Key components may include compounding, granulation, tablet pressing, and quality
control methods. Proficiency in basic techniques like accurate measurements, proper handling of
equipment, and adherence to good laboratory practices is fundamental, laying the groundwork for
more advanced studies in pharmaceutics. Without a strong foundation in these practical skills,
progressing to advanced pharmaceutical development becomes challenging and resource-intensive.
The book contains calculations and important questions related to the experiments to fulfill the
requirements of students.
I record my sincere thanks to Dr. Navneet Verma, Dr. Arun Kumar Mishra, Dr. Sushil Kumar, Dr.
Munish Mani, Dr. Shweta Verma, and all my coauthors for constant encouragement to write this
book.
I thank my parents for their constant support to review the content of this book and moral support. I
am thankful to my seniors, friends and students who gave me suggestions whenever I asked for
betterment of this book.
I appreciate the cooperation and interest taken by Publishers JEC Publication in bringing out this
book.
I will be grateful to all the teachers and students who will be kind enough to point out my mistakes
that have escaped my attention. Suggestions for future improvement are always welcome.
A Practical Book Of Pharmaceutics-I
₹499.00
It gives me immense pleasure to present to pharmacy students my book entitled "A Practical Book
of Pharmaceutics-I". Writing a book is inspiring, often exciting, and sometimes very challenging
work.
Pharmaceutics practical involve the practical application of scientific principles to the formulation
and development of pharmaceutical products. These practical sessions typically include various
aspects such as drug formulation, dosage form design, and manufacturing techniques. Students learn
to handle equipment, perform experiments, and gain hands-on experience in pharmaceutical
processes. Key components may include compounding, granulation, tablet pressing, and quality
control methods. Proficiency in basic techniques like accurate measurements, proper handling of
equipment, and adherence to good laboratory practices is fundamental, laying the groundwork for
more advanced studies in pharmaceutics. Without a strong foundation in these practical skills,
progressing to advanced pharmaceutical development becomes challenging and resource-intensive.
The book contains calculations and important questions related to the experiments to fulfill the
requirements of students.
I record my sincere thanks to Dr. Navneet Verma, Dr. Arun Kumar Mishra, Dr. Sushil Kumar, Dr.
Munish Mani, Dr. Shweta Verma, and all my coauthors for constant encouragement to write this
book.
I thank my parents for their constant support to review the content of this book and moral support. I
am thankful to my seniors, friends and students who gave me suggestions whenever I asked for
betterment of this book.
I appreciate the cooperation and interest taken by Publishers JEC Publication in bringing out this
book.
I will be grateful to all the teachers and students who will be kind enough to point out my mistakes
that have escaped my attention. Suggestions for future improvement are always welcome.
A Textbook of COMMUNICATION SKILLS
₹499.00
A Textbook of Communication Skills for Pharmacy Students is designed to meet
the specific needs of budding pharmacists by equipping them with essential soft skills
required in professional healthcare settings. Communication is the foundation of
effective pharmacy practice, as pharmacists routinely interact with doctors, nurses,
dentists, physiotherapists, patients, and other healthcare professionals. This book
provides a clear, structured approach to developing the ability to convey information
confidently, accurately, and empathetically.
The content is carefully aligned with the Pharmacy Council of India’s BP105T
Communication Skills (Theory) syllabus, ensuring that students acquire not only
theoretical knowledge but also practical competence. Each unit systematically
introduces learners to the fundamentals of communication-covering verbal, nonverbal, and written communication-while also addressing barriers that may hinder
effective interactions.
Students will explore diverse aspects such as communication processes, listening
skills, and communication styles, alongside practical skills like interview techniques,
presentations, and group discussions. The book emphasizes both professional and
interpersonal dimensions, preparing students to become effective team players and
leaders in the pharmaceutical sector.
In addition, the text highlights the behavioural and attitudinal requirements of a
pharmacist, focusing on teamwork, leadership, empathy, and patient-centered
communication. Examples, illustrations, and simplified explanations make the
content easy to understand, while the inclusion of real-life applications encourages
students to practice and refine their skills.
Overall, this book aims to bridge the gap between knowledge and practice, helping
pharmacy students develop confidence, clarity, and professionalism in their
communication. By mastering these skills early in their academic journey, students
will be better prepared to contribute meaningfully to patient care, collaborative
healthcare teams, and the pharmaceutical business environment.
A Textbook of COMMUNICATION SKILLS
₹499.00
A Textbook of Communication Skills for Pharmacy Students is designed to meet
the specific needs of budding pharmacists by equipping them with essential soft skills
required in professional healthcare settings. Communication is the foundation of
effective pharmacy practice, as pharmacists routinely interact with doctors, nurses,
dentists, physiotherapists, patients, and other healthcare professionals. This book
provides a clear, structured approach to developing the ability to convey information
confidently, accurately, and empathetically.
The content is carefully aligned with the Pharmacy Council of India’s BP105T
Communication Skills (Theory) syllabus, ensuring that students acquire not only
theoretical knowledge but also practical competence. Each unit systematically
introduces learners to the fundamentals of communication-covering verbal, nonverbal, and written communication-while also addressing barriers that may hinder
effective interactions.
Students will explore diverse aspects such as communication processes, listening
skills, and communication styles, alongside practical skills like interview techniques,
presentations, and group discussions. The book emphasizes both professional and
interpersonal dimensions, preparing students to become effective team players and
leaders in the pharmaceutical sector.
In addition, the text highlights the behavioural and attitudinal requirements of a
pharmacist, focusing on teamwork, leadership, empathy, and patient-centered
communication. Examples, illustrations, and simplified explanations make the
content easy to understand, while the inclusion of real-life applications encourages
students to practice and refine their skills.
Overall, this book aims to bridge the gap between knowledge and practice, helping
pharmacy students develop confidence, clarity, and professionalism in their
communication. By mastering these skills early in their academic journey, students
will be better prepared to contribute meaningfully to patient care, collaborative
healthcare teams, and the pharmaceutical business environment.
A textbook of Pharmaceutics-I
₹499.00
The discipline of pharmaceutics serves as a vital bridge between drug discovery and the large-scale
production of medications that adhere to regulatory, safety, and efficacy standards. As the pharmaceutical
sciences continue to advance, it is crucial for students to build a solid understanding of the principles,
processes, and practices that underpin the industrial manufacturing of pharmaceutical products.
This textbook on Pharmaceutics is specifically crafted for first-semester B. Pharm students. It offers a
thorough exploration of industrial pharmacy, covering key topics such as formulation development,
quality control, manufacturing processes, regulatory compliance, and the principles of Good
Manufacturing Practices (GMP). The book aims to provide students with both foundational theoretical
knowledge and practical insights essential for navigating the complexities of pharmaceutical production.
Each chapter has been meticulously organized to ensure clarity and comprehension, incorporating
detailed explanations, illustrative diagrams, and real-world examples to enhance the learning experience.
Special attention has been given to industry-relevant subjects to foster critical thinking and problemsolving skills, which are indispensable in today’s rapidly evolving pharmaceutical sector.
Additionally, the textbook addresses significant emerging trends in pharmaceutical manufacturing, such
as advancements in automation, biotechnology, and regulatory affairs. This forward-looking approach
prepares students to tackle future challenges in the field. By bridging academic concepts with practical
applications, the book aligns with the demands of the professional world, making it a valuable resource
for aspiring industrial pharmacy professionals.
It is my hope that this textbook will serve as an indispensable guide, equipping students with the
knowledge and skills necessary to excel in both their academic journey and their professional careers in
industrial pharmacy.
Mr. Mahesh P. Junghare
(M. Pharm. – Pharmacognosy)
Ms. Yamini C. Sonewane
(Bachelor of Pharmacy)
A textbook of Pharmaceutics-I
₹499.00
The discipline of pharmaceutics serves as a vital bridge between drug discovery and the large-scale
production of medications that adhere to regulatory, safety, and efficacy standards. As the pharmaceutical
sciences continue to advance, it is crucial for students to build a solid understanding of the principles,
processes, and practices that underpin the industrial manufacturing of pharmaceutical products.
This textbook on Pharmaceutics is specifically crafted for first-semester B. Pharm students. It offers a
thorough exploration of industrial pharmacy, covering key topics such as formulation development,
quality control, manufacturing processes, regulatory compliance, and the principles of Good
Manufacturing Practices (GMP). The book aims to provide students with both foundational theoretical
knowledge and practical insights essential for navigating the complexities of pharmaceutical production.
Each chapter has been meticulously organized to ensure clarity and comprehension, incorporating
detailed explanations, illustrative diagrams, and real-world examples to enhance the learning experience.
Special attention has been given to industry-relevant subjects to foster critical thinking and problemsolving skills, which are indispensable in today’s rapidly evolving pharmaceutical sector.
Additionally, the textbook addresses significant emerging trends in pharmaceutical manufacturing, such
as advancements in automation, biotechnology, and regulatory affairs. This forward-looking approach
prepares students to tackle future challenges in the field. By bridging academic concepts with practical
applications, the book aligns with the demands of the professional world, making it a valuable resource
for aspiring industrial pharmacy professionals.
It is my hope that this textbook will serve as an indispensable guide, equipping students with the
knowledge and skills necessary to excel in both their academic journey and their professional careers in
industrial pharmacy.
Mr. Mahesh P. Junghare
(M. Pharm. – Pharmacognosy)
Ms. Yamini C. Sonewane
(Bachelor of Pharmacy)
ACL Repair Complications: From Biomechanics to Rehabilitation
₹999.00
Anterior cruciate ligament (ACL) injuries are among the most frequent and
difficult problems faced in sports medicine and orthopaedic practice.
Despite substantial improvement in surgical intervention and rehabilitation
protocol of ACLR, post-operative complications are still an important issue
that can affect function, delay return to previous activities and potentially
increase the risk of re-injury or future articular degeneration. These
difficulties surface via an intricate interrelationship between biomechanical
factors, surgical variables, biological healing influences and rehabilitation
methods.
ACL Repair Complications: Biomechanics to Rehabilitation has been
designed as an integrated, multidisciplinary approach, addressing this
complexity. Awesomeness intro Introduction The theoretical foundation of
this book is that postoperative complications after ACL reconstruction
cannot be properly dealt with and managed in an isolated way. Yet these
elements should be considered along the entire continuum of care—from
injury biomechanics, through surgical treatment and tissue healing to
evidence-based rehabilitation and functional recovery in the long aeon.
This book connects basic biomechanical skills with clinical applications. It
discusses how abnormal joint loading, neuromuscular control deficiencies,
graft selection and placement, and aberrant movement patterns lead to such
complications as graft failure, residual instability, stiffness, pain syndromes,
and early onset osteoarthritis. The same emphasis on rehabilitation as
surgery is considered, understanding that this can also limit recovery if the loading is wrong, progression of exercise or neuromuscular control training
is miss-managed for all technically successful surgeries.
This volume, written by orthopedic surgeons, sports physicians,,
physiotherapists, rehabilitation scientists and athletic trainers and
postgraduate students is a comprehensive textbook for the management of
such advanced treatments. The content is evidence-based where specialists,
scientists and researchers in the field from around the world have written
chapters that synthesise available research on a particular method including
current research evidence, clinical insight, practical application and
guidelines for decision making. Case-based and applied framework
chapters present biomechanical perspectives on specific topics that
demonstrate how theory translates into practice through in-depth study of
clinical examples and practical applications for rehabilitation.
Ultimately, the book is intended to foster a comprehensive and patientoriented approach to ACL care that extends beyond operative success while
emphasizing long-term joint health, performance function, and quality of
life. Combining biomechanics and rehabilitation in a single plot, we aim to
help improve surgical safety and enhance the future of rehabilitation and
patient outcomes for those rehabilitating from ACL repair.
ACL Repair Complications: From Biomechanics to Rehabilitation
₹999.00
Anterior cruciate ligament (ACL) injuries are among the most frequent and
difficult problems faced in sports medicine and orthopaedic practice.
Despite substantial improvement in surgical intervention and rehabilitation
protocol of ACLR, post-operative complications are still an important issue
that can affect function, delay return to previous activities and potentially
increase the risk of re-injury or future articular degeneration. These
difficulties surface via an intricate interrelationship between biomechanical
factors, surgical variables, biological healing influences and rehabilitation
methods.
ACL Repair Complications: Biomechanics to Rehabilitation has been
designed as an integrated, multidisciplinary approach, addressing this
complexity. Awesomeness intro Introduction The theoretical foundation of
this book is that postoperative complications after ACL reconstruction
cannot be properly dealt with and managed in an isolated way. Yet these
elements should be considered along the entire continuum of care—from
injury biomechanics, through surgical treatment and tissue healing to
evidence-based rehabilitation and functional recovery in the long aeon.
This book connects basic biomechanical skills with clinical applications. It
discusses how abnormal joint loading, neuromuscular control deficiencies,
graft selection and placement, and aberrant movement patterns lead to such
complications as graft failure, residual instability, stiffness, pain syndromes,
and early onset osteoarthritis. The same emphasis on rehabilitation as
surgery is considered, understanding that this can also limit recovery if the loading is wrong, progression of exercise or neuromuscular control training
is miss-managed for all technically successful surgeries.
This volume, written by orthopedic surgeons, sports physicians,,
physiotherapists, rehabilitation scientists and athletic trainers and
postgraduate students is a comprehensive textbook for the management of
such advanced treatments. The content is evidence-based where specialists,
scientists and researchers in the field from around the world have written
chapters that synthesise available research on a particular method including
current research evidence, clinical insight, practical application and
guidelines for decision making. Case-based and applied framework
chapters present biomechanical perspectives on specific topics that
demonstrate how theory translates into practice through in-depth study of
clinical examples and practical applications for rehabilitation.
Ultimately, the book is intended to foster a comprehensive and patientoriented approach to ACL care that extends beyond operative success while
emphasizing long-term joint health, performance function, and quality of
life. Combining biomechanics and rehabilitation in a single plot, we aim to
help improve surgical safety and enhance the future of rehabilitation and
patient outcomes for those rehabilitating from ACL repair.
ADVANCED DEEP LEARNING ARCHITECTURES Beyond CNNs and LSTMs
₹499.00
Deep learning has fundamentally transformed the landscape of artificial intelligence, powering
breakthroughs in computer vision, natural language processing, speech recognition, and beyond.
Over the past decade, Convolutional Neural Networks (CNNs) and Long Short-Term Memory
networks (LSTMs) emerged as the dominant architectures for tackling structured image data and
sequential information, respectively. CNNs, with their hierarchical feature extraction and local
receptive fields, revolutionized image classification, object detection, and semantic segmentation,
enabling systems to achieve near-human or even superhuman performance on benchmarks such
as ImageNet. LSTMs, on the other hand, overcame the limitations of traditional recurrent neural
networks, effectively addressing the vanishing gradient problem and enabling long-range
temporal dependencies to be learned, thereby advancing language modeling, machine translation,
and speech synthesis.
However, as datasets expanded to billions of samples, tasks grew increasingly complex, and the
need for generalization across heterogeneous domains intensified, the inherent limitations of
CNNs and LSTMs became apparent. CNNs struggle with modeling long-range dependencies,
processing irregular graph-structured data, or integrating multimodal inputs, while LSTMs face
challenges in parallelization, handling very long sequences efficiently, and scaling to massive
model sizes. Moreover, simply increasing depth, width, or training data does not always guarantee
proportional improvements in performance, highlighting the plateauing effect of these
architectures in cutting-edge AI applications.
This book, Advanced Deep Learning Architectures: Beyond CNNs and LSTMs, is designed to chart
the evolution of next-generation architectures that address these limitations and define the future
of artificial intelligence. It offers a comprehensive journey through the design principles,
mathematical foundations, and practical implementations of state-of-the-art models. The scope
spans transformers — including BERT, GPT, and Vision Transformers — which leverage selfattention to model long-range dependencies and multimodal relationships; graph neural networks,
which enable AI systems to reason about relational and non-Euclidean data; capsule networks,
which improve spatial hierarchies and pose awareness; neural ordinary differential equations,
which introduce continuous-time modeling; and diffusion models, which have redefined
generative AI through probabilistic modeling and denoising frameworks. The book also delves
into hybrid and multimodal architectures, advanced reinforcement learning frameworks, and
emerging paradigms such as neuromorphic computing, quantum deep learning, and evolutionary algorithms. Importantly, the text bridges theory and practice. Each chapter combines rigorous
mathematical derivations — from linear algebra and tensor calculus to probabilistic modeling and
information-theoretic analysis — with hands-on Python implementations using libraries such as
PyTorch, TensorFlow, and NumPy. Readers are guided through step-by-step coding exercises,
practical tips for optimization, and demonstrations of applying these models to real-world datasets.
This dual approach ensures a deep understanding not just of why these architectures work, but
how to implement, experiment, and extend them.
Beyond technical mastery, the book emphasizes the broader implications of advanced AI:
multimodal intelligence, ethical alignment, interpretability, and the path toward general-purpose
AI systems.
ADVANCED DEEP LEARNING ARCHITECTURES Beyond CNNs and LSTMs
₹499.00
Deep learning has fundamentally transformed the landscape of artificial intelligence, powering
breakthroughs in computer vision, natural language processing, speech recognition, and beyond.
Over the past decade, Convolutional Neural Networks (CNNs) and Long Short-Term Memory
networks (LSTMs) emerged as the dominant architectures for tackling structured image data and
sequential information, respectively. CNNs, with their hierarchical feature extraction and local
receptive fields, revolutionized image classification, object detection, and semantic segmentation,
enabling systems to achieve near-human or even superhuman performance on benchmarks such
as ImageNet. LSTMs, on the other hand, overcame the limitations of traditional recurrent neural
networks, effectively addressing the vanishing gradient problem and enabling long-range
temporal dependencies to be learned, thereby advancing language modeling, machine translation,
and speech synthesis.
However, as datasets expanded to billions of samples, tasks grew increasingly complex, and the
need for generalization across heterogeneous domains intensified, the inherent limitations of
CNNs and LSTMs became apparent. CNNs struggle with modeling long-range dependencies,
processing irregular graph-structured data, or integrating multimodal inputs, while LSTMs face
challenges in parallelization, handling very long sequences efficiently, and scaling to massive
model sizes. Moreover, simply increasing depth, width, or training data does not always guarantee
proportional improvements in performance, highlighting the plateauing effect of these
architectures in cutting-edge AI applications.
This book, Advanced Deep Learning Architectures: Beyond CNNs and LSTMs, is designed to chart
the evolution of next-generation architectures that address these limitations and define the future
of artificial intelligence. It offers a comprehensive journey through the design principles,
mathematical foundations, and practical implementations of state-of-the-art models. The scope
spans transformers — including BERT, GPT, and Vision Transformers — which leverage selfattention to model long-range dependencies and multimodal relationships; graph neural networks,
which enable AI systems to reason about relational and non-Euclidean data; capsule networks,
which improve spatial hierarchies and pose awareness; neural ordinary differential equations,
which introduce continuous-time modeling; and diffusion models, which have redefined
generative AI through probabilistic modeling and denoising frameworks. The book also delves
into hybrid and multimodal architectures, advanced reinforcement learning frameworks, and
emerging paradigms such as neuromorphic computing, quantum deep learning, and evolutionary algorithms. Importantly, the text bridges theory and practice. Each chapter combines rigorous
mathematical derivations — from linear algebra and tensor calculus to probabilistic modeling and
information-theoretic analysis — with hands-on Python implementations using libraries such as
PyTorch, TensorFlow, and NumPy. Readers are guided through step-by-step coding exercises,
practical tips for optimization, and demonstrations of applying these models to real-world datasets.
This dual approach ensures a deep understanding not just of why these architectures work, but
how to implement, experiment, and extend them.
Beyond technical mastery, the book emphasizes the broader implications of advanced AI:
multimodal intelligence, ethical alignment, interpretability, and the path toward general-purpose
AI systems.
Advanced Optimization Methods From Linearity To Quantum Frontiers
₹499.00
Optimization lies at the core of modern science, engineering, and decision-making, providing
systematic methods to identify the best possible solutions under given constraints. This book presents
a comprehensive and integrated treatment of optimization, beginning with foundational concepts and
mathematical prerequisites and progressing through linear, nonlinear, combinatorial, dynamic,
stochastic, and convex optimization frameworks. Emphasis is placed on both theoretical
understanding and algorithmic implementation, ensuring that readers not only grasp underlying
principles but also learn how to apply them to real-world problems. Historical developments are
interwoven with contemporary methods to highlight the evolution of optimization as a discipline.
Each chapter is structured to balance rigor with intuition, supported by classical examples,
algorithms, and practical applications across engineering, economics, artificial intelligence, and the
natural sciences. Designed for students, researchers, and practitioners, this book aims to build strong
conceptual foundations while also introducing advanced topics and emerging frontiers. Ultimately, it
seeks to cultivate analytical thinking and equip readers with versatile optimization tools for solving
complex, real-world challenges.
Advanced Optimization Methods From Linearity To Quantum Frontiers
₹499.00
Optimization lies at the core of modern science, engineering, and decision-making, providing
systematic methods to identify the best possible solutions under given constraints. This book presents
a comprehensive and integrated treatment of optimization, beginning with foundational concepts and
mathematical prerequisites and progressing through linear, nonlinear, combinatorial, dynamic,
stochastic, and convex optimization frameworks. Emphasis is placed on both theoretical
understanding and algorithmic implementation, ensuring that readers not only grasp underlying
principles but also learn how to apply them to real-world problems. Historical developments are
interwoven with contemporary methods to highlight the evolution of optimization as a discipline.
Each chapter is structured to balance rigor with intuition, supported by classical examples,
algorithms, and practical applications across engineering, economics, artificial intelligence, and the
natural sciences. Designed for students, researchers, and practitioners, this book aims to build strong
conceptual foundations while also introducing advanced topics and emerging frontiers. Ultimately, it
seeks to cultivate analytical thinking and equip readers with versatile optimization tools for solving
complex, real-world challenges.
ATLAS OF HUMAN ANATOMY
Published on 2025
₹2,499.00
Human anatomy is the scientific study of the structure of the human body. It explores how organs, tissues, and systems are organized and how they function together. Major systems include the skeletal, muscular, circulatory, respiratory, digestive, nervous, and reproductive systems. Understanding anatomy helps in medicine, biology, and health sciences by explaining how the body works and responds to injury or disease. The study of anatomy aims to provide a detailed map of the human body that is essential for maintaining health, diagnosing diseases, and performing medical interventions safely. Keeping the requirements of the students of Pharmacy and basic science in view, the authors of Atlas of Human Anatomy (An Approach for Easy Understanding of the Human Anatomical Features) have put a small effort to bring the different systems of human anatomy with quality picture of the anatomical structures of different systems with this book. Pictures are collected from search engine google. As the anatomy of different organs are too difficult to memorize so the authors concise the description and along with provided a picture of the organ to make it simple and attractive for the students to read and memorize.
It would be grateful to the readers if they draw the attention to the deficiencies and errors that might have remained.
We place on record our sincere gratitude to all who have extended their cooperation and help in completion of this book. Hope, this book would be well accepted by the students and teacher community.
ATLAS OF HUMAN ANATOMY
₹2,499.00
Human anatomy is the scientific study of the structure of the human body. It explores how organs, tissues, and systems are organized and how they function together. Major systems include the skeletal, muscular, circulatory, respiratory, digestive, nervous, and reproductive systems. Understanding anatomy helps in medicine, biology, and health sciences by explaining how the body works and responds to injury or disease. The study of anatomy aims to provide a detailed map of the human body that is essential for maintaining health, diagnosing diseases, and performing medical interventions safely. Keeping the requirements of the students of Pharmacy and basic science in view, the authors of Atlas of Human Anatomy (An Approach for Easy Understanding of the Human Anatomical Features) have put a small effort to bring the different systems of human anatomy with quality picture of the anatomical structures of different systems with this book. Pictures are collected from search engine google. As the anatomy of different organs are too difficult to memorize so the authors concise the description and along with provided a picture of the organ to make it simple and attractive for the students to read and memorize.
It would be grateful to the readers if they draw the attention to the deficiencies and errors that might have remained.
We place on record our sincere gratitude to all who have extended their cooperation and help in completion of this book. Hope, this book would be well accepted by the students and teacher community.
BUSINESS ENVIRONMENT
₹499.00
The contemporary business landscape is characterized by rapid transformation, global integration,
and a growing interdependence between economic, political, social, technological, and
environmental systems. In such a volatile and dynamic milieu, understanding the business
environment has become indispensable for students, managers, policymakers, and entrepreneurs
alike. The ability to interpret environmental signals, anticipate change, and respond strategically
distinguishes successful organizations from those that merely adapt to circumstances. Against this
backdrop, “Business Environment” has been conceived as a comprehensive textbook that presents
both theoretical foundations and practical insights into the multifaceted forces shaping business
decisions and performance.
This book provides a holistic view of the business ecosystem, encompassing the macro and micro
environments, the legal and regulatory framework, technological evolution, socio-cultural
dynamics, globalization, and the growing emphasis on sustainability and corporate ethics. Each
chapter is carefully designed to blend conceptual understanding with real-world applications,
supported by contemporary examples, analytical frameworks, and self-assessment exercises. The
text aligns with the syllabi prescribed for undergraduate and postgraduate management programs
across Indian universities, making it equally valuable for learners preparing for competitive and
professional examinations.
The authors have sought to present the subject matter in a lucid, structured, and pedagogically
sound manner. Each unit begins with clear learning objectives and concludes with summaries and
reflective questions to aid comprehension. The chapters are logically sequenced to ensure
continuity—from introducing the concept of business environment to exploring global challenges
and strategic responses. The inclusion of recent developments such as digital transformation,
environmental sustainability, and corporate governance ensures that the book remains relevant in
an era marked by technological disruption and responsible business practices.
What makes this book distinctive is its contextual grounding in the Indian business environment.
The text not only highlights global trends but also interprets their implications for Indian
enterprises operating within a complex and evolving policy framework. The discussion integrates
perspectives from economics, management, sociology, and public policy, thereby reflecting the
interdisciplinary nature of the subject. Our purpose has been to help learners appreciate that business decisions do not occur in isolation—they are continuously influenced by the interplay of
societal, technological, political, and ecological factors.
This work represents the culmination of our shared academic experience and collective
commitment to excellence in management education. We express our profound gratitude to our
respective institutions, colleagues, and students for their encouragement, insights, and constructive
feedback throughout the development of this book. We also acknowledge the contributions of
scholars and practitioners whose research and real-world experiences have enriched our
understanding of this dynamic field. Finally, we extend heartfelt appreciation to our families for
their unwavering support, patience, and inspiration during this intellectual journey.
It is our sincere hope that “Business Environment” will serve as a valuable learning resource and
intellectual companion for students, educators, and professionals alike. We believe that by
cultivating a deep understanding of environmental complexities and interconnections, learners will
be better equipped to lead organizations responsibly and contribute meaningfully to sustainable
economic and social progress.
- Prof. (Dr.) Dileep Kumar M
- Dr. Shreedevi Siddanna
- Dr. Vijyata
- Dr. Richa Sinha
BUSINESS ENVIRONMENT
₹499.00
The contemporary business landscape is characterized by rapid transformation, global integration,
and a growing interdependence between economic, political, social, technological, and
environmental systems. In such a volatile and dynamic milieu, understanding the business
environment has become indispensable for students, managers, policymakers, and entrepreneurs
alike. The ability to interpret environmental signals, anticipate change, and respond strategically
distinguishes successful organizations from those that merely adapt to circumstances. Against this
backdrop, “Business Environment” has been conceived as a comprehensive textbook that presents
both theoretical foundations and practical insights into the multifaceted forces shaping business
decisions and performance.
This book provides a holistic view of the business ecosystem, encompassing the macro and micro
environments, the legal and regulatory framework, technological evolution, socio-cultural
dynamics, globalization, and the growing emphasis on sustainability and corporate ethics. Each
chapter is carefully designed to blend conceptual understanding with real-world applications,
supported by contemporary examples, analytical frameworks, and self-assessment exercises. The
text aligns with the syllabi prescribed for undergraduate and postgraduate management programs
across Indian universities, making it equally valuable for learners preparing for competitive and
professional examinations.
The authors have sought to present the subject matter in a lucid, structured, and pedagogically
sound manner. Each unit begins with clear learning objectives and concludes with summaries and
reflective questions to aid comprehension. The chapters are logically sequenced to ensure
continuity—from introducing the concept of business environment to exploring global challenges
and strategic responses. The inclusion of recent developments such as digital transformation,
environmental sustainability, and corporate governance ensures that the book remains relevant in
an era marked by technological disruption and responsible business practices.
What makes this book distinctive is its contextual grounding in the Indian business environment.
The text not only highlights global trends but also interprets their implications for Indian
enterprises operating within a complex and evolving policy framework. The discussion integrates
perspectives from economics, management, sociology, and public policy, thereby reflecting the
interdisciplinary nature of the subject. Our purpose has been to help learners appreciate that business decisions do not occur in isolation—they are continuously influenced by the interplay of
societal, technological, political, and ecological factors.
This work represents the culmination of our shared academic experience and collective
commitment to excellence in management education. We express our profound gratitude to our
respective institutions, colleagues, and students for their encouragement, insights, and constructive
feedback throughout the development of this book. We also acknowledge the contributions of
scholars and practitioners whose research and real-world experiences have enriched our
understanding of this dynamic field. Finally, we extend heartfelt appreciation to our families for
their unwavering support, patience, and inspiration during this intellectual journey.
It is our sincere hope that “Business Environment” will serve as a valuable learning resource and
intellectual companion for students, educators, and professionals alike. We believe that by
cultivating a deep understanding of environmental complexities and interconnections, learners will
be better equipped to lead organizations responsibly and contribute meaningfully to sustainable
economic and social progress.
- Prof. (Dr.) Dileep Kumar M
- Dr. Shreedevi Siddanna
- Dr. Vijyata
- Dr. Richa Sinha
DIGITAL MARKETING ESSENTIALS A Practical Guide for Modern Marketers
₹499.00
The digital era has revolutionized how businesses connect, communicate, and create value for their
customers. Marketing—once confined to print, radio, and television—has undergone a profound
transformation with the advent of the internet and social media. Today, the marketer’s toolkit is redefined by
data analytics, search engine optimization, social media engagement, and automation tools that make
interactions faster, smarter, and measurable. Digital Marketing Essentials: A Practical Guide for Modern
Marketers has been conceptualized and designed to serve as a comprehensive academic and practical
reference for learners, educators, and professionals navigating this dynamic digital landscape.
This book systematically explores the foundations and applications of digital marketing through a structured,
learner-centric approach. It covers essential areas such as Search Engine Optimization (SEO), Search Engine
Marketing (SEM), Social Media Marketing, Content Strategy, Email Campaigns, and Digital Analytics—
supported by real-world case studies, visual frameworks, and actionable insights. Each unit aims to bridge
the gap between theory and practice, ensuring that readers not only understand digital concepts but can also
apply them effectively in professional scenarios.
In developing this work, the emphasis has been placed on clarity, relevance, and applicability. The chapters
are aligned with the evolving academic curriculum and industry expectations, integrating conceptual
understanding with hands-on tools used by modern marketers. The inclusion of “Check Your Progress”
sections, practical examples, and curated references further enhances the reader’s engagement and
comprehension.
The author extends heartfelt gratitude to colleagues, mentors, students, and professionals who contributed
their insights and feedback during the development of this book. Their encouragement and critical
perspectives have played a vital role in refining the content. Special thanks are due to the Institute of
Management Studies, Ranchi University, for fostering an environment that promotes academic excellence
and innovation.
It is hoped that this book will serve as a valuable guide for students, educators, and marketing practitioners
seeking to master the evolving dimensions of digital marketing. In a world where technology continues to
reshape communication and commerce, the knowledge contained within these pages aspires to equip readers
with both the strategic thinking and practical skills necessary to thrive as future-ready marketers.
Dr. Soni Kumari
Assistant Professor,
Institute of Management Studies,
Ranchi University
DIGITAL MARKETING ESSENTIALS A Practical Guide for Modern Marketers
₹499.00
The digital era has revolutionized how businesses connect, communicate, and create value for their
customers. Marketing—once confined to print, radio, and television—has undergone a profound
transformation with the advent of the internet and social media. Today, the marketer’s toolkit is redefined by
data analytics, search engine optimization, social media engagement, and automation tools that make
interactions faster, smarter, and measurable. Digital Marketing Essentials: A Practical Guide for Modern
Marketers has been conceptualized and designed to serve as a comprehensive academic and practical
reference for learners, educators, and professionals navigating this dynamic digital landscape.
This book systematically explores the foundations and applications of digital marketing through a structured,
learner-centric approach. It covers essential areas such as Search Engine Optimization (SEO), Search Engine
Marketing (SEM), Social Media Marketing, Content Strategy, Email Campaigns, and Digital Analytics—
supported by real-world case studies, visual frameworks, and actionable insights. Each unit aims to bridge
the gap between theory and practice, ensuring that readers not only understand digital concepts but can also
apply them effectively in professional scenarios.
In developing this work, the emphasis has been placed on clarity, relevance, and applicability. The chapters
are aligned with the evolving academic curriculum and industry expectations, integrating conceptual
understanding with hands-on tools used by modern marketers. The inclusion of “Check Your Progress”
sections, practical examples, and curated references further enhances the reader’s engagement and
comprehension.
The author extends heartfelt gratitude to colleagues, mentors, students, and professionals who contributed
their insights and feedback during the development of this book. Their encouragement and critical
perspectives have played a vital role in refining the content. Special thanks are due to the Institute of
Management Studies, Ranchi University, for fostering an environment that promotes academic excellence
and innovation.
It is hoped that this book will serve as a valuable guide for students, educators, and marketing practitioners
seeking to master the evolving dimensions of digital marketing. In a world where technology continues to
reshape communication and commerce, the knowledge contained within these pages aspires to equip readers
with both the strategic thinking and practical skills necessary to thrive as future-ready marketers.
Dr. Soni Kumari
Assistant Professor,
Institute of Management Studies,
Ranchi University
Elegant Deception & White – Collar War In The Corporate Jungle
₹499.00
Personality is something that increases an individual's value and outlook. The term "personality"
refers to the quality traits, interests, attributes, values, ethics, self-concept, abilities, aptitude,
confident and emotional balanced that make up a person's particular way of reflecting their life in
the society.
According to social cognitive theory, people create their personalities as they observe how others
behave.
OBSERVATION > CONVERSATION
Assimilation and adaption result from this, especially if individual’s observation and awareness
zone is magnificently masterly.
These are four categories of personalities: Dominance, Steadiness, Influence, and
Conscientiousness.
A person's personality falls into one of these types from the expression of their dominant personality
characteristic. Personality is not limited to only physical presence and impression but it is clubbed
with many other attributes namely psychological, spiritual, social, emotional, knowledge and
attitude aspects. Person should be capable to self-evaluate once reaction, performance and actual
outcomes on particular situation. This is possible only if individual holds good analyzing skills.
This analyzing skill is one of major part of personality development or grooming session. If one
has good analyzing skills, they can easily observe the shortcomings they have in their performance
and upgrade their performance level accordingly. It is a big question for all, how to build
confidence, how to speak in public, how to be impressive in their personal and professional life’s.
Many students now days don’t know which approach to adapt to have remarkable personality. They
think learning English can sort their problem and they could fit the situation. But actually, the major
issue is that they need to understand that speaking English and personality are two different things.
Learning to speak English is just an addition and augmentation to once profile, but not actual hero
in framing the whole personality. Framing personality can be started with, first learning to observe
the situation. And before observing, one must activate their workplace's zone of awareness. The
dynamic manufacturing and refining of integrative characteristics that identify an individual in
terms of remarkable employability skills is referred to as personality development. Personality
development is a phenomenal process that is influenced by many factors and raw life experiences
that all together design an individual to represent themselves in the external environment.
Elegant Deception & White – Collar War In The Corporate Jungle
₹499.00
Personality is something that increases an individual's value and outlook. The term "personality"
refers to the quality traits, interests, attributes, values, ethics, self-concept, abilities, aptitude,
confident and emotional balanced that make up a person's particular way of reflecting their life in
the society.
According to social cognitive theory, people create their personalities as they observe how others
behave.
OBSERVATION > CONVERSATION
Assimilation and adaption result from this, especially if individual’s observation and awareness
zone is magnificently masterly.
These are four categories of personalities: Dominance, Steadiness, Influence, and
Conscientiousness.
A person's personality falls into one of these types from the expression of their dominant personality
characteristic. Personality is not limited to only physical presence and impression but it is clubbed
with many other attributes namely psychological, spiritual, social, emotional, knowledge and
attitude aspects. Person should be capable to self-evaluate once reaction, performance and actual
outcomes on particular situation. This is possible only if individual holds good analyzing skills.
This analyzing skill is one of major part of personality development or grooming session. If one
has good analyzing skills, they can easily observe the shortcomings they have in their performance
and upgrade their performance level accordingly. It is a big question for all, how to build
confidence, how to speak in public, how to be impressive in their personal and professional life’s.
Many students now days don’t know which approach to adapt to have remarkable personality. They
think learning English can sort their problem and they could fit the situation. But actually, the major
issue is that they need to understand that speaking English and personality are two different things.
Learning to speak English is just an addition and augmentation to once profile, but not actual hero
in framing the whole personality. Framing personality can be started with, first learning to observe
the situation. And before observing, one must activate their workplace's zone of awareness. The
dynamic manufacturing and refining of integrative characteristics that identify an individual in
terms of remarkable employability skills is referred to as personality development. Personality
development is a phenomenal process that is influenced by many factors and raw life experiences
that all together design an individual to represent themselves in the external environment.
ENTREPRENEURSHIP AND INNOVATION THEORY, PRACTICE, AND ETHICS
₹499.00
Entrepreneurship and innovation have emerged as defining forces of the twenty-first-century global
economy. In an era characterized by rapid technological disruptions, shifting consumer expectations,
and the continual reconfiguration of markets, understanding these forces is no longer optional—it is
essential. This book has been conceived as a comprehensive, conceptually rigorous, and pedagogically
grounded text to support learners, educators, and practitioners in navigating the evolving landscape of
entrepreneurial thought and practice.
The chapters in this volume span the foundational to the frontier. Beginning with the conceptual roots
of entrepreneurship and innovation, the book progressively unfolds into sophisticated theories, models,
and real-world applications that shape contemporary entrepreneurial ecosystems. The content traverses
classical, neo-classical, and modern economic perspectives; Schumpeterian innovation dynamics;
effectuation and Lean Startup approaches; and emerging paradigms of digital transformation,
sustainability, and social entrepreneurship. Each unit has been carefully structured to provide clarity,
contextual depth, and analytical precision, supported by learning objectives, outcomes, and reflective
exercises that strengthen comprehension and application.
This text is deeply informed by the collective academic experience, research engagement, and industry
exposure of its authors. Drawing on interdisciplinary insights and empirical realities, it places equal
emphasis on theory and practice, ensuring that readers not only understand the evolution of
entrepreneurial ideas but also gain the analytical tools to apply them in diverse environments. Our
intention is to facilitate a holistic understanding—one that equips students to become opportunityseekers, innovators, problem-solvers, and ethically responsible leaders.
We hope that this book serves as a valuable companion for undergraduate and postgraduate learners of
management, commerce, and allied disciplines; for educators designing curricula and teaching
entrepreneurship; and for aspiring entrepreneurs who seek structured guidance in their journey from
idea to enterprise. The rapidly changing entrepreneurial landscape demands continuous learning,
adaptability, and critical thinking—qualities that this text endeavours to cultivate.
We express our sincere gratitude to JEC Publication for their support in bringing this work to life, and
to all scholars, students, and professionals whose insights continue to enrich the field of
entrepreneurship studies. It is our earnest belief that this book will inspire readers to reflect, explore,
innovate, and contribute meaningfully to society through entrepreneurial action.
Dr. Trilochan Nayak
Dr. Jyoti Khurana
Shubham Gaur
Tanya Jolly
ENTREPRENEURSHIP AND INNOVATION THEORY, PRACTICE, AND ETHICS
₹499.00
Entrepreneurship and innovation have emerged as defining forces of the twenty-first-century global
economy. In an era characterized by rapid technological disruptions, shifting consumer expectations,
and the continual reconfiguration of markets, understanding these forces is no longer optional—it is
essential. This book has been conceived as a comprehensive, conceptually rigorous, and pedagogically
grounded text to support learners, educators, and practitioners in navigating the evolving landscape of
entrepreneurial thought and practice.
The chapters in this volume span the foundational to the frontier. Beginning with the conceptual roots
of entrepreneurship and innovation, the book progressively unfolds into sophisticated theories, models,
and real-world applications that shape contemporary entrepreneurial ecosystems. The content traverses
classical, neo-classical, and modern economic perspectives; Schumpeterian innovation dynamics;
effectuation and Lean Startup approaches; and emerging paradigms of digital transformation,
sustainability, and social entrepreneurship. Each unit has been carefully structured to provide clarity,
contextual depth, and analytical precision, supported by learning objectives, outcomes, and reflective
exercises that strengthen comprehension and application.
This text is deeply informed by the collective academic experience, research engagement, and industry
exposure of its authors. Drawing on interdisciplinary insights and empirical realities, it places equal
emphasis on theory and practice, ensuring that readers not only understand the evolution of
entrepreneurial ideas but also gain the analytical tools to apply them in diverse environments. Our
intention is to facilitate a holistic understanding—one that equips students to become opportunityseekers, innovators, problem-solvers, and ethically responsible leaders.
We hope that this book serves as a valuable companion for undergraduate and postgraduate learners of
management, commerce, and allied disciplines; for educators designing curricula and teaching
entrepreneurship; and for aspiring entrepreneurs who seek structured guidance in their journey from
idea to enterprise. The rapidly changing entrepreneurial landscape demands continuous learning,
adaptability, and critical thinking—qualities that this text endeavours to cultivate.
We express our sincere gratitude to JEC Publication for their support in bringing this work to life, and
to all scholars, students, and professionals whose insights continue to enrich the field of
entrepreneurship studies. It is our earnest belief that this book will inspire readers to reflect, explore,
innovate, and contribute meaningfully to society through entrepreneurial action.
Dr. Trilochan Nayak
Dr. Jyoti Khurana
Shubham Gaur
Tanya Jolly
ESSENTIALS OF HEALTH INFORMATION AND DATA MANAGEMENT
₹799.00
Healthcare is going through the rapid digital transformation leading to transformation in
how configuring, managing, sharing, and analyzing patient information. With the adoption
of electronic health records, data analytics, telehealth, and artificial intelligence around the
world, Health Information Management (HIM) has branched out even further from its
traditional domains. HIM professionals today play a pivotal role in some the most complex
technologies, standards, policies, and ethics issues that need to be addressed while allowing
the health information to flow accurately, securely, and accessible.
Essentials of Health Information and Data Management has been created as a solid and
up-to-date resource available for use by students, practitioners, and educators that will
provide these individuals with necessary fundamentals in this changing field.
It combines the essentials, with practical frameworks and emerging innovations in a
structured, eyebrow-raising easy to digest format. This anthology of chapters covers the
basic topics, such as health information systems, medical records and standards of the data,
to the higher level topics, such as analytics, artificial intelligence, digital health
transformation and national health information infrastructures. It captures the world and
national issues like global or national updates on interoperability standards, cloud, cyber
security and India Ayushman Bharat Digital Mission (ABDM).
One of the most unique features of this book is its combination of technology, governance,
and practice, so that readers understand not just what HIM is, but why it is important and
how it is done in practice among healthcare sectors. Several chapters correlate technical
elements and their actual influences on the institution of quality care and patient safety,
administrative efficiency, and ethical decision-making. By using case examples,
conceptual explanations, and forward-looking discussions, learners work respectively to
prepare for the challenges they face in real-world healthcare environments.
ESSENTIALS OF HEALTH INFORMATION AND DATA MANAGEMENT
₹799.00
Healthcare is going through the rapid digital transformation leading to transformation in
how configuring, managing, sharing, and analyzing patient information. With the adoption
of electronic health records, data analytics, telehealth, and artificial intelligence around the
world, Health Information Management (HIM) has branched out even further from its
traditional domains. HIM professionals today play a pivotal role in some the most complex
technologies, standards, policies, and ethics issues that need to be addressed while allowing
the health information to flow accurately, securely, and accessible.
Essentials of Health Information and Data Management has been created as a solid and
up-to-date resource available for use by students, practitioners, and educators that will
provide these individuals with necessary fundamentals in this changing field.
It combines the essentials, with practical frameworks and emerging innovations in a
structured, eyebrow-raising easy to digest format. This anthology of chapters covers the
basic topics, such as health information systems, medical records and standards of the data,
to the higher level topics, such as analytics, artificial intelligence, digital health
transformation and national health information infrastructures. It captures the world and
national issues like global or national updates on interoperability standards, cloud, cyber
security and India Ayushman Bharat Digital Mission (ABDM).
One of the most unique features of this book is its combination of technology, governance,
and practice, so that readers understand not just what HIM is, but why it is important and
how it is done in practice among healthcare sectors. Several chapters correlate technical
elements and their actual influences on the institution of quality care and patient safety,
administrative efficiency, and ethical decision-making. By using case examples,
conceptual explanations, and forward-looking discussions, learners work respectively to
prepare for the challenges they face in real-world healthcare environments.
ETHICS AND UNIVERSAL HUMAN VALUES
₹499.00
Ethics and universal values have always formed the foundation of human life and society. In the
present era of rapid scientific, technological, and social advancement, the importance of ethical
conduct and value-based living has become even more significant.
This book has been prepared with the aim of offering a comprehensive understanding of ethics and
universal values in both theoretical and practical dimensions. It seeks to serve as a guiding companion
not only for students and professionals but also for every reader who aspires to live a meaningful and
responsible life.
The subject of ethics is not confined to academic study alone; it touches every aspect of human
existence. Universal values such as truth, honesty, compassion, justice, respect, and responsibility
transcend boundaries of culture, religion, and geography. They act as a unifying force for humanity
and provide the moral compass needed to face the challenges of modern life. This book emphasizes
these eternal values and highlights their relevance in family, society, workplace, environment, and in
the global context.
The scope of the book extends from the philosophical foundations of ethics to the practical application
of values in daily decision-making. It is written in simple and accessible language to facilitate better
understanding and reflection.
Case studies, examples, and thought-provoking ideas have been included to connect concepts with
real-life situations. The work is aligned with the vision of value-based education as highlighted in the
National Education Policy (NEP 2020), aiming to strengthen moral clarity along with intellectual
growth.
This book has drawn inspiration from ancient wisdom traditions, modern philosophers, and
contemporary thinkers. It reflects an interdisciplinary perspective, enriched by insights from philosophy,
psychology, sociology, and spirituality. I owe deep gratitude to my teachers, mentors, colleagues, and
students whose constant encouragement and feedback have guided the preparation of this work.
It is my sincere hope that this book will help readers to reflect upon their own values, develop ethical
decision-making skills, and contribute towards building a harmonious society. By integrating ethical
principles with knowledge and action, we can collectively move towards a future that balances
material progress with inner growth, ensuring peace, justice, and universal brotherhood.
Mr. Durgesh Samadhan Pagar
Assistant Professor
Shreeshakti Shaikshnik Sanstha’s
Divine College of Pharmacy, Satana, Nashik. (Maharashtra)
ETHICS AND UNIVERSAL HUMAN VALUES
₹499.00
Ethics and universal values have always formed the foundation of human life and society. In the
present era of rapid scientific, technological, and social advancement, the importance of ethical
conduct and value-based living has become even more significant.
This book has been prepared with the aim of offering a comprehensive understanding of ethics and
universal values in both theoretical and practical dimensions. It seeks to serve as a guiding companion
not only for students and professionals but also for every reader who aspires to live a meaningful and
responsible life.
The subject of ethics is not confined to academic study alone; it touches every aspect of human
existence. Universal values such as truth, honesty, compassion, justice, respect, and responsibility
transcend boundaries of culture, religion, and geography. They act as a unifying force for humanity
and provide the moral compass needed to face the challenges of modern life. This book emphasizes
these eternal values and highlights their relevance in family, society, workplace, environment, and in
the global context.
The scope of the book extends from the philosophical foundations of ethics to the practical application
of values in daily decision-making. It is written in simple and accessible language to facilitate better
understanding and reflection.
Case studies, examples, and thought-provoking ideas have been included to connect concepts with
real-life situations. The work is aligned with the vision of value-based education as highlighted in the
National Education Policy (NEP 2020), aiming to strengthen moral clarity along with intellectual
growth.
This book has drawn inspiration from ancient wisdom traditions, modern philosophers, and
contemporary thinkers. It reflects an interdisciplinary perspective, enriched by insights from philosophy,
psychology, sociology, and spirituality. I owe deep gratitude to my teachers, mentors, colleagues, and
students whose constant encouragement and feedback have guided the preparation of this work.
It is my sincere hope that this book will help readers to reflect upon their own values, develop ethical
decision-making skills, and contribute towards building a harmonious society. By integrating ethical
principles with knowledge and action, we can collectively move towards a future that balances
material progress with inner growth, ensuring peace, justice, and universal brotherhood.
Mr. Durgesh Samadhan Pagar
Assistant Professor
Shreeshakti Shaikshnik Sanstha’s
Divine College of Pharmacy, Satana, Nashik. (Maharashtra)
Fuzzy Logic and Uncertainty Modelling Foundations, Methods, and Applications
₹499.00
The modern world is characterized by complexity, ambiguity, and uncertainty—elements that
traditional binary logic systems are ill-equipped to handle. As systems evolve and interact across
diverse domains like artificial intelligence, engineering, medicine, finance, and social sciences, the
need for flexible, human-centric, and uncertainty-resilient approaches becomes essential. Fuzzy
Logic and Uncertainty Modelling: Foundations, Methods, and Applications emerges from this very
need—to provide a comprehensive, structured, and accessible introduction to the field of fuzzy
systems and their role in modelling uncertainty in real-world systems.
This book is designed for a diverse audience: from undergraduate and postgraduate students to
academic researchers and industry professionals. It begins with the theoretical underpinnings of
uncertainty—exploring the limitations of classical logic and the emergence of fuzzy logic as
proposed by Lotfi Zadeh in 1965. From there, it gradually advances to complex formulations such as
type-2 fuzzy sets, fuzzy neural networks, fuzzy genetic algorithms, fuzzy cognitive maps, and hybrid
models combining probability, rough sets, and fuzziness.
Throughout the book, mathematical rigor is balanced with intuitive explanations. Every chapter is
structured to build foundational knowledge first and then apply that understanding through equations,
real-world examples, applications, and case studies. Key domains such as image processing,
autonomous vehicles, smart grids, medical diagnosis, NLP, and decision support systems are
explored in-depth to show how fuzzy logic enables better decisions in ambiguous and dynamic
contexts.
In the final sections, the book dives into cutting-edge research areas like quantum fuzzy logic,
explainable AI (XAI), fuzzy logic in IoT, and ethical implications of fuzzy systems. Practical tools
such as Python libraries, benchmark datasets, and open-source frameworks are also discussed to
support hands-on implementation.
By combining foundational theory, modern applications, and interdisciplinary reach, this book
aspires to not only educate but also inspire. Readers will leave with a clear understanding of how to
navigate and model uncertainty using fuzzy logic—not just as a theoretical tool, but as a robust
framework for solving the world’s most intricate and uncertain problems.
Fuzzy Logic and Uncertainty Modelling Foundations, Methods, and Applications
₹499.00
The modern world is characterized by complexity, ambiguity, and uncertainty—elements that
traditional binary logic systems are ill-equipped to handle. As systems evolve and interact across
diverse domains like artificial intelligence, engineering, medicine, finance, and social sciences, the
need for flexible, human-centric, and uncertainty-resilient approaches becomes essential. Fuzzy
Logic and Uncertainty Modelling: Foundations, Methods, and Applications emerges from this very
need—to provide a comprehensive, structured, and accessible introduction to the field of fuzzy
systems and their role in modelling uncertainty in real-world systems.
This book is designed for a diverse audience: from undergraduate and postgraduate students to
academic researchers and industry professionals. It begins with the theoretical underpinnings of
uncertainty—exploring the limitations of classical logic and the emergence of fuzzy logic as
proposed by Lotfi Zadeh in 1965. From there, it gradually advances to complex formulations such as
type-2 fuzzy sets, fuzzy neural networks, fuzzy genetic algorithms, fuzzy cognitive maps, and hybrid
models combining probability, rough sets, and fuzziness.
Throughout the book, mathematical rigor is balanced with intuitive explanations. Every chapter is
structured to build foundational knowledge first and then apply that understanding through equations,
real-world examples, applications, and case studies. Key domains such as image processing,
autonomous vehicles, smart grids, medical diagnosis, NLP, and decision support systems are
explored in-depth to show how fuzzy logic enables better decisions in ambiguous and dynamic
contexts.
In the final sections, the book dives into cutting-edge research areas like quantum fuzzy logic,
explainable AI (XAI), fuzzy logic in IoT, and ethical implications of fuzzy systems. Practical tools
such as Python libraries, benchmark datasets, and open-source frameworks are also discussed to
support hands-on implementation.
By combining foundational theory, modern applications, and interdisciplinary reach, this book
aspires to not only educate but also inspire. Readers will leave with a clear understanding of how to
navigate and model uncertainty using fuzzy logic—not just as a theoretical tool, but as a robust
framework for solving the world’s most intricate and uncertain problems.
Industrial Pharmacy – II
₹499.00
Industrial Pharmacy-II stands at the gateway where classroom knowledge
transforms into real pharmaceutical practice. This subject connects theory with the
living world of manufacturing plants, validation floors, quality control laboratories,
regulatory corridors, and packaging lines. Understanding these concepts is not
merely for passing examinations, but for shaping competent, confident, and
industry-ready pharmacists.
This book has been carefully designed as per the latest PCI syllabus for B. Pharma
7th semester students, covering every topic in a clear, concise, and systematic
manner. Each chapter follows a structured approach with simple explanations,
flowcharts, tables, figures, and practical examples to make complex industrial
processes easy to grasp and remember. From GMP, validation, and documentation
to packaging technology, regulatory guidelines, and quality assurance, every
concept is presented with precision and relevance.
The aim is straightforward: if you study this book thoroughly, you will not require
any additional reference text. It serves as both a learning guide and a quick revision
companion.
May these pages help you think like an industrial pharmacist, act like a professional,
and step confidently into the pharmaceutical industry of tomorrow.
Happy learning and best wishes for your success.
Om Prakash Verma
Raj Kumar Vishwakarma
Sahil Akhtar
Industrial Pharmacy – II
₹499.00
Industrial Pharmacy-II stands at the gateway where classroom knowledge
transforms into real pharmaceutical practice. This subject connects theory with the
living world of manufacturing plants, validation floors, quality control laboratories,
regulatory corridors, and packaging lines. Understanding these concepts is not
merely for passing examinations, but for shaping competent, confident, and
industry-ready pharmacists.
This book has been carefully designed as per the latest PCI syllabus for B. Pharma
7th semester students, covering every topic in a clear, concise, and systematic
manner. Each chapter follows a structured approach with simple explanations,
flowcharts, tables, figures, and practical examples to make complex industrial
processes easy to grasp and remember. From GMP, validation, and documentation
to packaging technology, regulatory guidelines, and quality assurance, every
concept is presented with precision and relevance.
The aim is straightforward: if you study this book thoroughly, you will not require
any additional reference text. It serves as both a learning guide and a quick revision
companion.
May these pages help you think like an industrial pharmacist, act like a professional,
and step confidently into the pharmaceutical industry of tomorrow.
Happy learning and best wishes for your success.
Om Prakash Verma
Raj Kumar Vishwakarma
Sahil Akhtar
Introduction To Robotics
₹499.00
The field of Robotics—the exciting blend of Science, Technology, Engineering,
and Mathematics (STEM)—is rapidly shaping our future, but for many young
adults and students eager to begin their studies, the subject can seem overly
complex and inaccessible. This book serves as your essential introduction, written
specifically for beginners with no prior experience, aiming to transform your
initial curiosity into genuine competence. You are standing at the edge of the next
great technological revolution. Robotics is no longer science fiction; it is the
powerful blend of Science, Technology, Engineering, and Mathematics (STEM)
that is currently reshaping our daily lives. We will demystify the core components
of any robot, focusing on the basics of mechanical design, the principles of
sensing and perception, and the fundamentals of programming and control
systems. By clearly explaining these foundations, this book provides the crucial
first steps necessary to understand and eventually build your own intelligent
machines, preparing you for a future where mastery of robotics is key to
innovation and problem-solving.
Introduction To Robotics
₹499.00
The field of Robotics—the exciting blend of Science, Technology, Engineering,
and Mathematics (STEM)—is rapidly shaping our future, but for many young
adults and students eager to begin their studies, the subject can seem overly
complex and inaccessible. This book serves as your essential introduction, written
specifically for beginners with no prior experience, aiming to transform your
initial curiosity into genuine competence. You are standing at the edge of the next
great technological revolution. Robotics is no longer science fiction; it is the
powerful blend of Science, Technology, Engineering, and Mathematics (STEM)
that is currently reshaping our daily lives. We will demystify the core components
of any robot, focusing on the basics of mechanical design, the principles of
sensing and perception, and the fundamentals of programming and control
systems. By clearly explaining these foundations, this book provides the crucial
first steps necessary to understand and eventually build your own intelligent
machines, preparing you for a future where mastery of robotics is key to
innovation and problem-solving.
INTRODUCTION TO THEORY OF STATISTICS
₹499.00
This book, Introduction to Theory of Statistics, provides a foundational and advanced
exploration of the core principles that govern statistical analysis. Beginning with Chapter
1: Theory of Probability, the text introduces the fundamental concepts of chance,
randomness, and the axiomatic foundations of probability that serve as the bedrock of
statistical reasoning. Chapter 2 delves into Random Variables and Distribution Functions,
emphasizing both discrete and continuous variables and the rules governing their
distributions. Chapter 3 builds on this by exploring Expectations and Moments, offering
insight into key statistical measures such as the mean, variance, skewness, and kurtosis,
which describe the central tendency and shape of data distributions. Moving forward,
Chapter 4 focuses on Distribution Functions, presenting detailed studies of probability
distributions and their real-world applications. Chapter 5 addresses Continuous
Distributions, introducing vital continuous probability models such as the normal,
exponential, and gamma distributions, which are instrumental in various fields of
research and industry. The comprehensive nature of the text is further exemplified in
Chapter 6, which covers Joint and Conditional Distributions, Stochastic Independence,
and Advanced Expectations, facilitating a deeper understanding of how random variables
interact and influence one another. Finally, Chapter 7 discusses Sampling Methods,
Sample Mean, and Population Estimation, where the theory meets practical application. It
examines different sampling techniques, the importance of sample statistics, and how
these are used to estimate and infer characteristics of larger populations. This chapter
bridges theoretical statistics and empirical analysis, highlighting estimation procedures
and the significance of inferential statistics in research and decision-making. Overall, the
book is structured to build statistical literacy progressively, supporting learners in
developing both conceptual clarity and applied skills necessary for advanced study and
real-world data analysis.
INTRODUCTION TO THEORY OF STATISTICS
₹499.00
This book, Introduction to Theory of Statistics, provides a foundational and advanced
exploration of the core principles that govern statistical analysis. Beginning with Chapter
1: Theory of Probability, the text introduces the fundamental concepts of chance,
randomness, and the axiomatic foundations of probability that serve as the bedrock of
statistical reasoning. Chapter 2 delves into Random Variables and Distribution Functions,
emphasizing both discrete and continuous variables and the rules governing their
distributions. Chapter 3 builds on this by exploring Expectations and Moments, offering
insight into key statistical measures such as the mean, variance, skewness, and kurtosis,
which describe the central tendency and shape of data distributions. Moving forward,
Chapter 4 focuses on Distribution Functions, presenting detailed studies of probability
distributions and their real-world applications. Chapter 5 addresses Continuous
Distributions, introducing vital continuous probability models such as the normal,
exponential, and gamma distributions, which are instrumental in various fields of
research and industry. The comprehensive nature of the text is further exemplified in
Chapter 6, which covers Joint and Conditional Distributions, Stochastic Independence,
and Advanced Expectations, facilitating a deeper understanding of how random variables
interact and influence one another. Finally, Chapter 7 discusses Sampling Methods,
Sample Mean, and Population Estimation, where the theory meets practical application. It
examines different sampling techniques, the importance of sample statistics, and how
these are used to estimate and infer characteristics of larger populations. This chapter
bridges theoretical statistics and empirical analysis, highlighting estimation procedures
and the significance of inferential statistics in research and decision-making. Overall, the
book is structured to build statistical literacy progressively, supporting learners in
developing both conceptual clarity and applied skills necessary for advanced study and
real-world data analysis.
MARKETING MANAGEMENT The Indian Way
₹499.00
In the rapidly transforming world of academia, where research serves as the foundation of innovation
and intellectual advancement, the integrity of scholarly work has never been more crucial. Research and
Publication Ethics emerges as a timely and comprehensive text designed to strengthen the moral,
professional, and intellectual framework of research practice. The purpose of this book is to nurture an
ethical research culture among scholars, academicians, and practitioners by providing a deep and
structured understanding of the principles that govern responsible research and publication.
This book systematically explores the philosophical underpinnings, ethical theories, and professional
guidelines that shape contemporary research ethics. It encompasses a wide spectrum of themes,
including academic integrity, plagiarism, authorship ethics, peer review systems, conflicts of interest,
data management, and publication ethics. In addition, it addresses emerging concerns in the digital
era—such as artificial intelligence, open science, big data analytics, biotechnology, and predatory
publishing—offering readers a holistic view of how ethical frameworks evolve in response to
technological and global academic transformations. Each unit of this book has been designed to blend
theoretical insights with practical implications, supported by case studies, reflective exercises, and
global guidelines such as COPE, ICMJE, and UGC regulations.
The authors of this volume collectively represent a distinguished blend of academic excellence,
research expertise, and professional experience. Prof. (Dr.) Dileep Kumar M, International Research
Fellow at SEGi University, Kuala Lumpur, and Vice Chancellor of Hensard University, Nigeria, brings
to this book over two decades of global academic leadership and scholarly contribution in strategic
management, entrepreneurship, and organizational behavior. Dr. Normala S. Govindarajo, Associate
Professor at HELP University, Malaysia, adds depth with her dual doctoral expertise in Management
and Human Resource, her extensive body of published work, and her interdisciplinary engagement with
technology and professional ethics. Dr. Vijyata, Assistant Professor at ARKA Jain University,
Jamshedpur, contributes her profound academic insight, rich teaching experience, and scholarly
contributions in research methodology, marketing, and digital transformation, reflecting a strong
commitment to ethical scholarship and sustainability. Mrs. Princia Stivenson Coutinho, Assistant
Professor at VIVA College of Arts, Science and Commerce, Mumbai University, lends her deep
expertise in commerce, financial accounting, and corporate governance, bridging ethical theory with
real-world application in finance and business ethics.
This collective endeavor reflects the authors’ shared vision—to cultivate awareness, accountability, and
integrity among current and future researchers. By synthesizing both classical theories and modern frameworks, the book provides a strong ethical foundation necessary for conducting credible,
transparent, and socially responsible research.
It is hoped that Research and Publication Ethics will serve as a comprehensive guide for students,
faculty members, and researchers across disciplines, fostering a scholarly ecosystem grounded in
honesty, fairness, and professional excellence. The authors express their sincere gratitude to their
respective institutions and peers whose encouragement and collaboration made this work possible.
May this book inspire every reader to uphold the sanctity of research and contribute meaningfully to the
global pursuit of knowledge rooted in ethical responsibility.
Prof. (Dr.) Dileep Kumar M
Dr. Normala S. Govindarajo,
Dr. Vijyata
Mrs. Princia Stivenson Coutinho
MARKETING MANAGEMENT The Indian Way
₹499.00
In the rapidly transforming world of academia, where research serves as the foundation of innovation
and intellectual advancement, the integrity of scholarly work has never been more crucial. Research and
Publication Ethics emerges as a timely and comprehensive text designed to strengthen the moral,
professional, and intellectual framework of research practice. The purpose of this book is to nurture an
ethical research culture among scholars, academicians, and practitioners by providing a deep and
structured understanding of the principles that govern responsible research and publication.
This book systematically explores the philosophical underpinnings, ethical theories, and professional
guidelines that shape contemporary research ethics. It encompasses a wide spectrum of themes,
including academic integrity, plagiarism, authorship ethics, peer review systems, conflicts of interest,
data management, and publication ethics. In addition, it addresses emerging concerns in the digital
era—such as artificial intelligence, open science, big data analytics, biotechnology, and predatory
publishing—offering readers a holistic view of how ethical frameworks evolve in response to
technological and global academic transformations. Each unit of this book has been designed to blend
theoretical insights with practical implications, supported by case studies, reflective exercises, and
global guidelines such as COPE, ICMJE, and UGC regulations.
The authors of this volume collectively represent a distinguished blend of academic excellence,
research expertise, and professional experience. Prof. (Dr.) Dileep Kumar M, International Research
Fellow at SEGi University, Kuala Lumpur, and Vice Chancellor of Hensard University, Nigeria, brings
to this book over two decades of global academic leadership and scholarly contribution in strategic
management, entrepreneurship, and organizational behavior. Dr. Normala S. Govindarajo, Associate
Professor at HELP University, Malaysia, adds depth with her dual doctoral expertise in Management
and Human Resource, her extensive body of published work, and her interdisciplinary engagement with
technology and professional ethics. Dr. Vijyata, Assistant Professor at ARKA Jain University,
Jamshedpur, contributes her profound academic insight, rich teaching experience, and scholarly
contributions in research methodology, marketing, and digital transformation, reflecting a strong
commitment to ethical scholarship and sustainability. Mrs. Princia Stivenson Coutinho, Assistant
Professor at VIVA College of Arts, Science and Commerce, Mumbai University, lends her deep
expertise in commerce, financial accounting, and corporate governance, bridging ethical theory with
real-world application in finance and business ethics.
This collective endeavor reflects the authors’ shared vision—to cultivate awareness, accountability, and
integrity among current and future researchers. By synthesizing both classical theories and modern frameworks, the book provides a strong ethical foundation necessary for conducting credible,
transparent, and socially responsible research.
It is hoped that Research and Publication Ethics will serve as a comprehensive guide for students,
faculty members, and researchers across disciplines, fostering a scholarly ecosystem grounded in
honesty, fairness, and professional excellence. The authors express their sincere gratitude to their
respective institutions and peers whose encouragement and collaboration made this work possible.
May this book inspire every reader to uphold the sanctity of research and contribute meaningfully to the
global pursuit of knowledge rooted in ethical responsibility.
Prof. (Dr.) Dileep Kumar M
Dr. Normala S. Govindarajo,
Dr. Vijyata
Mrs. Princia Stivenson Coutinho
Mastering Data Structures Foundations, Implementation, And Applications
₹499.00
Data Structures form the backbone of computer science and software engineering, providing the
fundamental mechanisms for organizing, managing, and processing data efficiently. A strong
understanding of data structures is essential not only for academic excellence but also for solving realworld computational problems and designing scalable, high-performance systems.
This book, Mastering Data Structures: Foundations, Implementation, and Applications, is written with
the objective of offering a comprehensive, structured, and application-oriented treatment of data
structures. It is designed to bridge the gap between theoretical concepts and practical implementation,
enabling learners to develop both conceptual clarity and problem-solving proficiency.
The content of this book progresses systematically from basic linear data structures such as arrays, stacks,
queues, and linked lists to more advanced non-linear structures including trees, graphs, heaps, and hashing
techniques. Each topic is presented with clear explanations, illustrative examples, and well-structured
algorithms to facilitate ease of understanding. Emphasis has been placed on time and space complexity
analysis to help readers evaluate the efficiency of various approaches.
In addition to core concepts, this book integrates practical programming perspectives, primarily using
Python, to demonstrate real-world applicability. Numerous examples, exercises, and case studies are
included to reinforce learning and encourage hands-on experimentation. A dedicated section on capstone
projects has been incorporated to guide students in applying data structure concepts to realistic problem
scenarios, thereby fostering analytical thinking and design skills.
This book is intended for undergraduate and postgraduate students of Computer Science, Information
Technology, and related disciplines. It will also serve as a useful reference for educators, competitive
programming aspirants, and professionals seeking to strengthen their foundational knowledge of data
structures.
The author sincerely hopes that this book will serve as a valuable learning resource, helping readers
develop a strong and enduring understanding of data structures and their applications. Constructive
feedback and suggestions from readers are warmly welcomed for the improvement of future editions.
Mastering Data Structures Foundations, Implementation, And Applications
₹499.00
Data Structures form the backbone of computer science and software engineering, providing the
fundamental mechanisms for organizing, managing, and processing data efficiently. A strong
understanding of data structures is essential not only for academic excellence but also for solving realworld computational problems and designing scalable, high-performance systems.
This book, Mastering Data Structures: Foundations, Implementation, and Applications, is written with
the objective of offering a comprehensive, structured, and application-oriented treatment of data
structures. It is designed to bridge the gap between theoretical concepts and practical implementation,
enabling learners to develop both conceptual clarity and problem-solving proficiency.
The content of this book progresses systematically from basic linear data structures such as arrays, stacks,
queues, and linked lists to more advanced non-linear structures including trees, graphs, heaps, and hashing
techniques. Each topic is presented with clear explanations, illustrative examples, and well-structured
algorithms to facilitate ease of understanding. Emphasis has been placed on time and space complexity
analysis to help readers evaluate the efficiency of various approaches.
In addition to core concepts, this book integrates practical programming perspectives, primarily using
Python, to demonstrate real-world applicability. Numerous examples, exercises, and case studies are
included to reinforce learning and encourage hands-on experimentation. A dedicated section on capstone
projects has been incorporated to guide students in applying data structure concepts to realistic problem
scenarios, thereby fostering analytical thinking and design skills.
This book is intended for undergraduate and postgraduate students of Computer Science, Information
Technology, and related disciplines. It will also serve as a useful reference for educators, competitive
programming aspirants, and professionals seeking to strengthen their foundational knowledge of data
structures.
The author sincerely hopes that this book will serve as a valuable learning resource, helping readers
develop a strong and enduring understanding of data structures and their applications. Constructive
feedback and suggestions from readers are warmly welcomed for the improvement of future editions.
PHARMACEUTICAL JURISPRUDENCE Principles, Laws and Regulations
₹499.00
Pharmacy students can better understand the rules that affect their profession and the larger
pharmaceutical business in India by studying pharmaceutical jurisprudence, which is the basic study
of the legal and regulatory frameworks governing pharmacy. With its clear, student-friendly
presentation of key statutory instruments like the Drugs and Cosmetics Act, the Pharmacy Act,
numerous pertinent regulations, and supplemental legislations like the IPR provisions.
This book is especially made to fit the updated syllabus of B. Pharmacy according to (NEP 2020) for
Semester VI which is established by the Pharmacy Council of India. The material is clearly structured
to support self-study and improve conceptual clarity through the use of images, tables, and chapterend questions, and it is divided into five units and thirty sections.
Each section's goal is communicated clearly to help readers grasp the learning objectives and make
sure they comprehend the legislative and practical ramifications of pharmaceutical law. The writers
sincerely thank the publishing team and their academic institutions for their steadfast support. Faculty,
librarians, and co-workers who provided resources and support during the book's preparation are
especially acknowledged. Readers, whether professionals, instructors, or students, are encouraged to
provide constructive criticism so that subsequent versions can be improved.
This book explains fundamental legal concepts in pharmaceutical practice, giving pharmacy
professionals and students the necessary legal knowledge to navigate regulatory compliance, protect
patient safety, and steer clear of legal pitfalls by presenting ethics and legislation in an understandable
and straightforward manner.
PHARMACEUTICAL JURISPRUDENCE Principles, Laws and Regulations
₹499.00
Pharmacy students can better understand the rules that affect their profession and the larger
pharmaceutical business in India by studying pharmaceutical jurisprudence, which is the basic study
of the legal and regulatory frameworks governing pharmacy. With its clear, student-friendly
presentation of key statutory instruments like the Drugs and Cosmetics Act, the Pharmacy Act,
numerous pertinent regulations, and supplemental legislations like the IPR provisions.
This book is especially made to fit the updated syllabus of B. Pharmacy according to (NEP 2020) for
Semester VI which is established by the Pharmacy Council of India. The material is clearly structured
to support self-study and improve conceptual clarity through the use of images, tables, and chapterend questions, and it is divided into five units and thirty sections.
Each section's goal is communicated clearly to help readers grasp the learning objectives and make
sure they comprehend the legislative and practical ramifications of pharmaceutical law. The writers
sincerely thank the publishing team and their academic institutions for their steadfast support. Faculty,
librarians, and co-workers who provided resources and support during the book's preparation are
especially acknowledged. Readers, whether professionals, instructors, or students, are encouraged to
provide constructive criticism so that subsequent versions can be improved.
This book explains fundamental legal concepts in pharmaceutical practice, giving pharmacy
professionals and students the necessary legal knowledge to navigate regulatory compliance, protect
patient safety, and steer clear of legal pitfalls by presenting ethics and legislation in an understandable
and straightforward manner.
Pharmacological and Physical Therapies in Rehabilitation: A Collaborative Perspective
₹799.00
Over the past few decades, rehabilitation science has undergone a profound
transformation: from a largely siloed discipline concerned mainly with
restoring physical capability to an integrated, multidisciplinary field
characterized by evidence-based practice, patient-centered care, and
collaborative decision-making. Rehabilitation professionals today work in
ever more complex clinical environment where pharmacologic agents,
physical activity and exercise, and technology converge to promote
function, to decrease disability and to improve the quality of life.
Pharmacological and Physical Therapies in Rehabilitation: A Collaborative
Perspective was written to address the gap in knowledge that exists
between the disciplines of pharmacology and physical rehabilitation
practice. Though, each domain has their own depth in standards and
sophistication, the ideal patient outcome occurs with the context that
clinicians have an understanding of how the therapeutic strategies actually
complement—and usually influence—each other. The reasons are multiple
but organized strategy is required in the management of pain, spasticity,
inflammation, neuromuscular disorders, cardiopulmonary dysfunction,
orthopedic and chronic disease affecting mobility and functional status.
We want to provide a full resource to health professionals, students and
researchers, which encompasses:
Core pharmacological practices applicable to rehabilitation
This article reviews common drugs in use including their mechanism,
indication and adverse effects Physical therapy modalities like exercise therapy, electrotherapy, manual
therapy, therapeutic technologies, functional training
Integrated models of interprofessional collaboration that provide seamless
patient care.
Examples from various theatres of practice demonstrating practical
applications
At every stage in this book, readers will see evidence-based practice,
interprofessional collaboration, and moral obligation to provide safe and
effective care. Written at the appropriate level of clarity, with clinical
relevance and scientific rigor each chapter is designed to benefit students
beginning their journey, practicing clinicians fine tuning their skills, and
researchers pursuing creative new rehabilitation pathways.
With ongoing innovations in pharmacology, artificial intelligence,
regenerative medicine, and individualized rehabilitation, the demand for
integrated treatment strategies will continue to increase. Perhaps not just an
academic reference but also a prompt, we hope the text can stimulate some
collaborative thinking, and innovative practice.
We also thank the clinicians, educators, and other experts who have
contributed to this work and offer our heartfelt gratitude. This book has
been made possible by their dedication to the improvement of
rehabilitation science. Finally, we thank patients who, through their
resilience and trust, and willingness to teach us, have enabled our respective
journeys of learning and reflection, so that we might continue to improve
the science and practice of anesthesia. We hope that this book will aid in
the education of clinicians to be competent but also collaborative,
comprehensive, and perspective-based in their approach to rehabilitation.
Pharmacological and Physical Therapies in Rehabilitation: A Collaborative Perspective
₹799.00
Over the past few decades, rehabilitation science has undergone a profound
transformation: from a largely siloed discipline concerned mainly with
restoring physical capability to an integrated, multidisciplinary field
characterized by evidence-based practice, patient-centered care, and
collaborative decision-making. Rehabilitation professionals today work in
ever more complex clinical environment where pharmacologic agents,
physical activity and exercise, and technology converge to promote
function, to decrease disability and to improve the quality of life.
Pharmacological and Physical Therapies in Rehabilitation: A Collaborative
Perspective was written to address the gap in knowledge that exists
between the disciplines of pharmacology and physical rehabilitation
practice. Though, each domain has their own depth in standards and
sophistication, the ideal patient outcome occurs with the context that
clinicians have an understanding of how the therapeutic strategies actually
complement—and usually influence—each other. The reasons are multiple
but organized strategy is required in the management of pain, spasticity,
inflammation, neuromuscular disorders, cardiopulmonary dysfunction,
orthopedic and chronic disease affecting mobility and functional status.
We want to provide a full resource to health professionals, students and
researchers, which encompasses:
Core pharmacological practices applicable to rehabilitation
This article reviews common drugs in use including their mechanism,
indication and adverse effects Physical therapy modalities like exercise therapy, electrotherapy, manual
therapy, therapeutic technologies, functional training
Integrated models of interprofessional collaboration that provide seamless
patient care.
Examples from various theatres of practice demonstrating practical
applications
At every stage in this book, readers will see evidence-based practice,
interprofessional collaboration, and moral obligation to provide safe and
effective care. Written at the appropriate level of clarity, with clinical
relevance and scientific rigor each chapter is designed to benefit students
beginning their journey, practicing clinicians fine tuning their skills, and
researchers pursuing creative new rehabilitation pathways.
With ongoing innovations in pharmacology, artificial intelligence,
regenerative medicine, and individualized rehabilitation, the demand for
integrated treatment strategies will continue to increase. Perhaps not just an
academic reference but also a prompt, we hope the text can stimulate some
collaborative thinking, and innovative practice.
We also thank the clinicians, educators, and other experts who have
contributed to this work and offer our heartfelt gratitude. This book has
been made possible by their dedication to the improvement of
rehabilitation science. Finally, we thank patients who, through their
resilience and trust, and willingness to teach us, have enabled our respective
journeys of learning and reflection, so that we might continue to improve
the science and practice of anesthesia. We hope that this book will aid in
the education of clinicians to be competent but also collaborative,
comprehensive, and perspective-based in their approach to rehabilitation.
Pharmacy Practice in the Digital Era: Innovations, Challenges, and Future Trends
₹799.00
The practice of pharmacy is undergoing a profound transformation driven by
rapid advancements in digital technology and evolving healthcare needs.
Innovations such as electronic health records, telepharmacy, artificial
intelligence, big data analytics, automation, blockchain, and digital
therapeutics are reshaping how medicines are developed, dispensed,
monitored, and optimized for patient care. In this context, “Pharmacy Practice
in the Digital Era: Innovations, Challenges, and Future Trends” aims to
provide a comprehensive and structured understanding of the changing
landscape of pharmacy practice in a technology-enabled healthcare ecosystem.
This book has been designed to bridge the gap between traditional pharmacy
roles and emerging digital competencies required of modern pharmacists. It
explores key technological innovations influencing pharmacy practice,
examines regulatory, ethical, and operational challenges associated with digital
transformation, and highlights the expanding role of pharmacists in clinical
decision-making, data-driven care, and interdisciplinary collaboration. Special
emphasis is placed on patient safety, data security, regulatory compliance, and
equitable access to digital pharmacy services.
The content of this book is intended for a wide audience, including
undergraduate and postgraduate pharmacy students, practicing pharmacists,
educators, researchers, and healthcare professionals seeking to adapt to the
demands of digital health. By integrating theoretical concepts with practical
insights, case-based discussions, and future-oriented perspectives, the book
serves as both an academic reference and a practical guide for real-world
application.
Pharmacy Practice in the Digital Era: Innovations, Challenges, and Future Trends
₹799.00
The practice of pharmacy is undergoing a profound transformation driven by
rapid advancements in digital technology and evolving healthcare needs.
Innovations such as electronic health records, telepharmacy, artificial
intelligence, big data analytics, automation, blockchain, and digital
therapeutics are reshaping how medicines are developed, dispensed,
monitored, and optimized for patient care. In this context, “Pharmacy Practice
in the Digital Era: Innovations, Challenges, and Future Trends” aims to
provide a comprehensive and structured understanding of the changing
landscape of pharmacy practice in a technology-enabled healthcare ecosystem.
This book has been designed to bridge the gap between traditional pharmacy
roles and emerging digital competencies required of modern pharmacists. It
explores key technological innovations influencing pharmacy practice,
examines regulatory, ethical, and operational challenges associated with digital
transformation, and highlights the expanding role of pharmacists in clinical
decision-making, data-driven care, and interdisciplinary collaboration. Special
emphasis is placed on patient safety, data security, regulatory compliance, and
equitable access to digital pharmacy services.
The content of this book is intended for a wide audience, including
undergraduate and postgraduate pharmacy students, practicing pharmacists,
educators, researchers, and healthcare professionals seeking to adapt to the
demands of digital health. By integrating theoretical concepts with practical
insights, case-based discussions, and future-oriented perspectives, the book
serves as both an academic reference and a practical guide for real-world
application.
QUALITATIVE RESEARCH METHODS Tools and Techniques
₹499.00
Qualitative research has emerged as an indispensable mode of inquiry for understanding the
complexity, depth, and contextual richness of human Behaviour, social processes, and
organizational realities. In an era marked by rapid social transformation, technological disruption,
and evolving organizational forms, researchers are increasingly confronted with phenomena that
cannot be adequately explained through numerical data alone. It is within this intellectual landscape
that Qualitative Research Methods: Tools and Techniques has been conceived—to offer a
comprehensive, rigorous, and practice-oriented exposition of qualitative inquiry for scholars,
researchers, and advanced learners across disciplines.
This book is designed to serve as both a foundational text and an advanced reference for qualitative
research. It systematically integrates philosophical underpinnings, methodological frameworks, and
contemporary analytical tools to enable readers to develop a nuanced understanding of qualitative
inquiry. Beginning with the evolution, nature, and defining characteristics of qualitative research,
the text carefully situates qualitative methods within broader research paradigms, highlighting their
distinct epistemological and ontological assumptions. By engaging with interpretivism,
constructivism, critical theory, and postmodern perspectives, the book equips readers to make
informed methodological choices aligned with their research objectives and worldviews.
A distinguishing feature of this work is its balanced emphasis on theory and application. Each stage
of the qualitative research process—problem formulation, research design, sampling, data
collection, coding, analysis, interpretation, and validation—is addressed with conceptual clarity and
methodological depth. Special attention has been given to widely used qualitative methods such as
interviews, focus group discussions, observation, document analysis, and narrative inquiry,
alongside emerging approaches including digital ethnography, netnography, and visual analysis.
Ethical considerations and issues of rigor and trustworthiness are discussed in detail, reflecting the
growing demand for accountability and reflexivity in qualitative scholarship.
Recognizing the increasing role of technology in research, the book also introduces readers to
Computer-Assisted Qualitative Data Analysis Software (CAQDAS), offering practical insights into
tools such as NVivo, ATLAS.ti, MAXQDA, and JAMOVI. This integration ensures that readers
are not only theoretically grounded but also methodologically equipped to manage and analyze
complex qualitative datasets in contemporary research environments. Furthermore, the discussion
on mixed methods research underscores the complementary strengths of qualitative and
QUALITATIVE RESEARCH METHODS Tools and Techniques
₹499.00
Qualitative research has emerged as an indispensable mode of inquiry for understanding the
complexity, depth, and contextual richness of human Behaviour, social processes, and
organizational realities. In an era marked by rapid social transformation, technological disruption,
and evolving organizational forms, researchers are increasingly confronted with phenomena that
cannot be adequately explained through numerical data alone. It is within this intellectual landscape
that Qualitative Research Methods: Tools and Techniques has been conceived—to offer a
comprehensive, rigorous, and practice-oriented exposition of qualitative inquiry for scholars,
researchers, and advanced learners across disciplines.
This book is designed to serve as both a foundational text and an advanced reference for qualitative
research. It systematically integrates philosophical underpinnings, methodological frameworks, and
contemporary analytical tools to enable readers to develop a nuanced understanding of qualitative
inquiry. Beginning with the evolution, nature, and defining characteristics of qualitative research,
the text carefully situates qualitative methods within broader research paradigms, highlighting their
distinct epistemological and ontological assumptions. By engaging with interpretivism,
constructivism, critical theory, and postmodern perspectives, the book equips readers to make
informed methodological choices aligned with their research objectives and worldviews.
A distinguishing feature of this work is its balanced emphasis on theory and application. Each stage
of the qualitative research process—problem formulation, research design, sampling, data
collection, coding, analysis, interpretation, and validation—is addressed with conceptual clarity and
methodological depth. Special attention has been given to widely used qualitative methods such as
interviews, focus group discussions, observation, document analysis, and narrative inquiry,
alongside emerging approaches including digital ethnography, netnography, and visual analysis.
Ethical considerations and issues of rigor and trustworthiness are discussed in detail, reflecting the
growing demand for accountability and reflexivity in qualitative scholarship.
Recognizing the increasing role of technology in research, the book also introduces readers to
Computer-Assisted Qualitative Data Analysis Software (CAQDAS), offering practical insights into
tools such as NVivo, ATLAS.ti, MAXQDA, and JAMOVI. This integration ensures that readers
are not only theoretically grounded but also methodologically equipped to manage and analyze
complex qualitative datasets in contemporary research environments. Furthermore, the discussion
on mixed methods research underscores the complementary strengths of qualitative and
Quantitative Decision-making Statistical Modeling And Analytics
₹499.00
Business today operates in an era defined by data, where decisions are increasingly
driven by analytical insights rather than intuition alone. This book, Quantitative
Decision-Making: Statistical Modeling and Analytics, has been carefully structured
to provide students, researchers, and practitioners with both the theoretical foundation
and the practical applications of statistics in the business world. Beginning with the
fundamentals of descriptive and inferential statistics, the text progresses through
advanced topics such as regression analysis, predictive modeling, big data analytics,
and strategic decision-making. Each chapter integrates conceptual clarity with
practical illustrations, ensuring that readers not only understand statistical principles
but also learn to apply them effectively in real-world contexts.
Special emphasis has been placed on bridging statistical theory with business
applications—ranging from hypothesis testing in market research to predictive
modeling in risk assessment and customer behavior analysis. The inclusion of tools
such as Tableau, Power BI, and Python-based visualizations reflects the growing
importance of software-driven analytics in modern organizations. Furthermore, topics
on ethics, transparency, and responsible reporting encourage critical thinking about
the role of data in shaping strategies and policies.
This book aims to serve as a comprehensive guide, equipping readers with the ability
to interpret data, communicate findings, and make informed decisions that foster
sustainable business growth.
Quantitative Decision-making Statistical Modeling And Analytics
₹499.00
Business today operates in an era defined by data, where decisions are increasingly
driven by analytical insights rather than intuition alone. This book, Quantitative
Decision-Making: Statistical Modeling and Analytics, has been carefully structured
to provide students, researchers, and practitioners with both the theoretical foundation
and the practical applications of statistics in the business world. Beginning with the
fundamentals of descriptive and inferential statistics, the text progresses through
advanced topics such as regression analysis, predictive modeling, big data analytics,
and strategic decision-making. Each chapter integrates conceptual clarity with
practical illustrations, ensuring that readers not only understand statistical principles
but also learn to apply them effectively in real-world contexts.
Special emphasis has been placed on bridging statistical theory with business
applications—ranging from hypothesis testing in market research to predictive
modeling in risk assessment and customer behavior analysis. The inclusion of tools
such as Tableau, Power BI, and Python-based visualizations reflects the growing
importance of software-driven analytics in modern organizations. Furthermore, topics
on ethics, transparency, and responsible reporting encourage critical thinking about
the role of data in shaping strategies and policies.
This book aims to serve as a comprehensive guide, equipping readers with the ability
to interpret data, communicate findings, and make informed decisions that foster
sustainable business growth.
RESEARCH AND PUBLICATION ETHICS
₹499.00
In the rapidly transforming world of academia, where research serves as the foundation of innovation
and intellectual advancement, the integrity of scholarly work has never been more crucial. Research and
Publication Ethics emerges as a timely and comprehensive text designed to strengthen the moral,
professional, and intellectual framework of research practice. The purpose of this book is to nurture an
ethical research culture among scholars, academicians, and practitioners by providing a deep and
structured understanding of the principles that govern responsible research and publication.
This book systematically explores the philosophical underpinnings, ethical theories, and professional
guidelines that shape contemporary research ethics. It encompasses a wide spectrum of themes,
including academic integrity, plagiarism, authorship ethics, peer review systems, conflicts of interest,
data management, and publication ethics. In addition, it addresses emerging concerns in the digital
era—such as artificial intelligence, open science, big data analytics, biotechnology, and predatory
publishing—offering readers a holistic view of how ethical frameworks evolve in response to
technological and global academic transformations. Each unit of this book has been designed to blend
theoretical insights with practical implications, supported by case studies, reflective exercises, and
global guidelines such as COPE, ICMJE, and UGC regulations.
The authors of this volume collectively represent a distinguished blend of academic excellence,
research expertise, and professional experience. Prof. (Dr.) Dileep Kumar M, International Research
Fellow at SEGi University, Kuala Lumpur, and Vice Chancellor of Hensard University, Nigeria, brings
to this book over two decades of global academic leadership and scholarly contribution in strategic
management, entrepreneurship, and organizational behavior. Dr. Normala S. Govindarajo, Associate
Professor at HELP University, Malaysia, adds depth with her dual doctoral expertise in Management
and Human Resource, her extensive body of published work, and her interdisciplinary engagement with
technology and professional ethics. Dr. Vijyata, Assistant Professor at ARKA Jain University,
Jamshedpur, contributes her profound academic insight, rich teaching experience, and scholarly
contributions in research methodology, marketing, and digital transformation, reflecting a strong
commitment to ethical scholarship and sustainability. Mrs. Princia Stivenson Coutinho, Assistant
Professor at VIVA College of Arts, Science and Commerce, Mumbai University, lends her deep
expertise in commerce, financial accounting, and corporate governance, bridging ethical theory with
real-world application in finance and business ethics.
This collective endeavor reflects the authors’ shared vision—to cultivate awareness, accountability, and
integrity among current and future researchers. By synthesizing both classical theories and modern frameworks, the book provides a strong ethical foundation necessary for conducting credible,
transparent, and socially responsible research.
It is hoped that Research and Publication Ethics will serve as a comprehensive guide for students,
faculty members, and researchers across disciplines, fostering a scholarly ecosystem grounded in
honesty, fairness, and professional excellence. The authors express their sincere gratitude to their
respective institutions and peers whose encouragement and collaboration made this work possible.
May this book inspire every reader to uphold the sanctity of research and contribute meaningfully to the
global pursuit of knowledge rooted in ethical responsibility.
Prof. (Dr.) Dileep Kumar M
Dr. Normala S. Govindarajo,
Dr. Vijyata
Mrs. Princia Stivenson Coutinho
RESEARCH AND PUBLICATION ETHICS
₹499.00
In the rapidly transforming world of academia, where research serves as the foundation of innovation
and intellectual advancement, the integrity of scholarly work has never been more crucial. Research and
Publication Ethics emerges as a timely and comprehensive text designed to strengthen the moral,
professional, and intellectual framework of research practice. The purpose of this book is to nurture an
ethical research culture among scholars, academicians, and practitioners by providing a deep and
structured understanding of the principles that govern responsible research and publication.
This book systematically explores the philosophical underpinnings, ethical theories, and professional
guidelines that shape contemporary research ethics. It encompasses a wide spectrum of themes,
including academic integrity, plagiarism, authorship ethics, peer review systems, conflicts of interest,
data management, and publication ethics. In addition, it addresses emerging concerns in the digital
era—such as artificial intelligence, open science, big data analytics, biotechnology, and predatory
publishing—offering readers a holistic view of how ethical frameworks evolve in response to
technological and global academic transformations. Each unit of this book has been designed to blend
theoretical insights with practical implications, supported by case studies, reflective exercises, and
global guidelines such as COPE, ICMJE, and UGC regulations.
The authors of this volume collectively represent a distinguished blend of academic excellence,
research expertise, and professional experience. Prof. (Dr.) Dileep Kumar M, International Research
Fellow at SEGi University, Kuala Lumpur, and Vice Chancellor of Hensard University, Nigeria, brings
to this book over two decades of global academic leadership and scholarly contribution in strategic
management, entrepreneurship, and organizational behavior. Dr. Normala S. Govindarajo, Associate
Professor at HELP University, Malaysia, adds depth with her dual doctoral expertise in Management
and Human Resource, her extensive body of published work, and her interdisciplinary engagement with
technology and professional ethics. Dr. Vijyata, Assistant Professor at ARKA Jain University,
Jamshedpur, contributes her profound academic insight, rich teaching experience, and scholarly
contributions in research methodology, marketing, and digital transformation, reflecting a strong
commitment to ethical scholarship and sustainability. Mrs. Princia Stivenson Coutinho, Assistant
Professor at VIVA College of Arts, Science and Commerce, Mumbai University, lends her deep
expertise in commerce, financial accounting, and corporate governance, bridging ethical theory with
real-world application in finance and business ethics.
This collective endeavor reflects the authors’ shared vision—to cultivate awareness, accountability, and
integrity among current and future researchers. By synthesizing both classical theories and modern frameworks, the book provides a strong ethical foundation necessary for conducting credible,
transparent, and socially responsible research.
It is hoped that Research and Publication Ethics will serve as a comprehensive guide for students,
faculty members, and researchers across disciplines, fostering a scholarly ecosystem grounded in
honesty, fairness, and professional excellence. The authors express their sincere gratitude to their
respective institutions and peers whose encouragement and collaboration made this work possible.
May this book inspire every reader to uphold the sanctity of research and contribute meaningfully to the
global pursuit of knowledge rooted in ethical responsibility.
Prof. (Dr.) Dileep Kumar M
Dr. Normala S. Govindarajo,
Dr. Vijyata
Mrs. Princia Stivenson Coutinho
Research Design Principles, Methods, And Applications Tools And Techniques
₹499.00
Research is the cornerstone of knowledge creation, academic inquiry, and evidence-based decisionmaking. In every discipline—whether social sciences, management, education, health, or applied
sciences—the quality of research outcomes depends fundamentally on the soundness of the
research design. A well-conceived design does not merely guide data collection and analysis; it
shapes how questions are framed, how reality is interpreted, and how knowledge contributes to
theory, practice, and society. This book, Research Design: Principles, Methods, and Applications
— Tools and Techniques, has been conceived with the objective of enabling learners, scholars, and
practitioners to approach research design with conceptual clarity, methodological rigor, and
reflective understanding.
The text offers a systematic and comprehensive exploration of research design beginning with its
foundational concepts, philosophical underpinnings, and historical evolution. It highlights how
ontology, epistemology, and methodology together inform the worldview of the researcher and
influence the logic and structure of inquiry. The book further extends into diverse design
traditions—quantitative, qualitative, mixed-methods, experimental, survey, correlational,
ethnographic, phenomenological, and case study research—illustrating how each design addresses
distinct research purposes and contexts. Special emphasis has been placed on helping readers
recognize the alignment between research questions, methods, validity concerns, ethical
responsibility, and practical feasibility.
A distinguishing feature of this work is its balanced integration of theory and application. Each unit
is designed not only to explain methodological principles but also to demonstrate how they operate
in real-world research settings across disciplines. Discussions on sampling design, measurement
and scaling, data collection tools, digital research techniques, software-supported analysis,
reliability, trustworthiness, and ethics equip learners with both conceptual depth and practical skill.
The book also guides emerging researchers through proposal development, report writing,
academic publishing, and scholarly communication, thereby bridging the gap between
methodological understanding and research practice.
This book is intended for students, early-career researchers, faculty members, and professionals
who seek to design studies that are methodologically coherent, ethically grounded, and socially
relevant. It encourages reflective thinking, critical engagement, and informed methodological
choice—qualities essential for responsible and impactful research in contemporary academic and professional environments. It is our hope that the text will serve not only as a reference resource but
also as a companion in the intellectual journey of inquiry, discovery, and scholarly contribution.
—The Authors
Dr. Pratima Srivastava
Dr. Jagriti Mishra
Ms. Alamelu Duraisamy
Dr. P. Sagar
Research Design Principles, Methods, And Applications Tools And Techniques
₹499.00
Research is the cornerstone of knowledge creation, academic inquiry, and evidence-based decisionmaking. In every discipline—whether social sciences, management, education, health, or applied
sciences—the quality of research outcomes depends fundamentally on the soundness of the
research design. A well-conceived design does not merely guide data collection and analysis; it
shapes how questions are framed, how reality is interpreted, and how knowledge contributes to
theory, practice, and society. This book, Research Design: Principles, Methods, and Applications
— Tools and Techniques, has been conceived with the objective of enabling learners, scholars, and
practitioners to approach research design with conceptual clarity, methodological rigor, and
reflective understanding.
The text offers a systematic and comprehensive exploration of research design beginning with its
foundational concepts, philosophical underpinnings, and historical evolution. It highlights how
ontology, epistemology, and methodology together inform the worldview of the researcher and
influence the logic and structure of inquiry. The book further extends into diverse design
traditions—quantitative, qualitative, mixed-methods, experimental, survey, correlational,
ethnographic, phenomenological, and case study research—illustrating how each design addresses
distinct research purposes and contexts. Special emphasis has been placed on helping readers
recognize the alignment between research questions, methods, validity concerns, ethical
responsibility, and practical feasibility.
A distinguishing feature of this work is its balanced integration of theory and application. Each unit
is designed not only to explain methodological principles but also to demonstrate how they operate
in real-world research settings across disciplines. Discussions on sampling design, measurement
and scaling, data collection tools, digital research techniques, software-supported analysis,
reliability, trustworthiness, and ethics equip learners with both conceptual depth and practical skill.
The book also guides emerging researchers through proposal development, report writing,
academic publishing, and scholarly communication, thereby bridging the gap between
methodological understanding and research practice.
This book is intended for students, early-career researchers, faculty members, and professionals
who seek to design studies that are methodologically coherent, ethically grounded, and socially
relevant. It encourages reflective thinking, critical engagement, and informed methodological
choice—qualities essential for responsible and impactful research in contemporary academic and professional environments. It is our hope that the text will serve not only as a reference resource but
also as a companion in the intellectual journey of inquiry, discovery, and scholarly contribution.
—The Authors
Dr. Pratima Srivastava
Dr. Jagriti Mishra
Ms. Alamelu Duraisamy
Dr. P. Sagar
SMART PRICING STRATEGIES FOR THE INDIAN MARKET
₹499.00
Every product and every service in India—whether it is a cup of
roadside chai, a bag of rice in a kirana store, a smartphone on an ecommerce app, or a premium watch in a mall—ultimately faces one
decisive question: “What should we charge?” In that single number,
strategy meets reality.
Price is not just a tag. It is the only element of the marketing mix that
generates revenue, while the rest demand investment in product,
promotion, and distribution. It is also the fastest lever a business can
move—sometimes overnight—to respond to competition, costs, or
sudden changes in demand. That is why, in this book, we treat pricing
as both a communicator and a competitor: a “silent messenger” that
signals quality and positioning, and an “agile warrior” that helps firms
defend, attack, and adapt in real time.
India makes pricing even more challenging—and more fascinating. It
is not one market; it is a universe of markets, layered by income levels,
aspirations, geography, culture, and rapidly changing digital habits. In
the online world, the old certainty of a fixed sticker price is fading;
prices can shift by hour, by city, and sometimes by customer segment.
This new “algorithmic bazaar” demands not only marketing sense, but
also data awareness, ethical discipline, and legal clarity.
Smart Pricing Strategies for the Indian Market was written to help
students, entrepreneurs, and managers navigate this reality with
confidence. It blends foundational pricing principles with Indian
market examples, practical frameworks, and decision-making tools—so that pricing becomes a deliberate strategy rather than a guess, a
habit, or a reaction.
SMART PRICING STRATEGIES FOR THE INDIAN MARKET
₹499.00
Every product and every service in India—whether it is a cup of
roadside chai, a bag of rice in a kirana store, a smartphone on an ecommerce app, or a premium watch in a mall—ultimately faces one
decisive question: “What should we charge?” In that single number,
strategy meets reality.
Price is not just a tag. It is the only element of the marketing mix that
generates revenue, while the rest demand investment in product,
promotion, and distribution. It is also the fastest lever a business can
move—sometimes overnight—to respond to competition, costs, or
sudden changes in demand. That is why, in this book, we treat pricing
as both a communicator and a competitor: a “silent messenger” that
signals quality and positioning, and an “agile warrior” that helps firms
defend, attack, and adapt in real time.
India makes pricing even more challenging—and more fascinating. It
is not one market; it is a universe of markets, layered by income levels,
aspirations, geography, culture, and rapidly changing digital habits. In
the online world, the old certainty of a fixed sticker price is fading;
prices can shift by hour, by city, and sometimes by customer segment.
This new “algorithmic bazaar” demands not only marketing sense, but
also data awareness, ethical discipline, and legal clarity.
Smart Pricing Strategies for the Indian Market was written to help
students, entrepreneurs, and managers navigate this reality with
confidence. It blends foundational pricing principles with Indian
market examples, practical frameworks, and decision-making tools—so that pricing becomes a deliberate strategy rather than a guess, a
habit, or a reaction.
Taram Varam Tharum
₹499.00
நூலாசிரியர் அறிமுகம்
பாபு வினோத்குமார் ஆகிய நான், தமிழ்நாட்டில் நீலகிரி மாவட்டத்தை பிறப்பிடமாகக் கொண்டு, குன்னூரில் பள்ளிக் கல்வியை முடித்து, மின்னணுவியலில் பட்டயப் படிப்பையும் மின்னியலில் இளங்கலை பொறியியல் படிப்பையும், வணிக மேலாண்மையில் முதுநிலை படிப்பையும் முடித்தவன்.
இந்தியாவில் மிகப் பிரபலமான காஸ்பெர்ஸ்கை ஆன்டி-வைரஸ், கஃபே காஃபி டே நிறுவனத்தில் தமிழக விற்பனைப் பிரிவு மேலாளராக பணிபுரிந்ததுடன், பார்தி ஏர்டெல்லின் புதுசேரி யூனியன் மற்றும் கோயமுத்தூர் தொலைத்தொடர்பு மேலாளராக பணிபுரிந்து பின்னர் இந்தியாவின் மிகவும் முக்கியமான மின்னணு சப்ளைசெயின் நிறுவனமான ரெடிங்டன் இந்தியா நிறுவனத்தில் உயரதிகாரியாக பணிபுரிந்தவன். பள்ளிக்காலங்களிலேயே இந்திய வானொலி மற்றும் பிரபல வார இதழ்களுக்கு பல்வேறு துணுக்குகளை எழுதியவன்.
அண்ணா பல்கலைக்கழகத்தில் வணிக மேலாண்மையில் முனைவர் பட்டம் பெற்று, கடந்த பதினைந்து ஆண்டுகளாக வணிக மேலாண்மை துறையில் மார்க்கெட்டிங் பேராசிரியராக பணிபுரிந்து வருபவன். நான் ஆங்கிலத்தில் வணிக மேலாண்மையை பற்றி நிறைய கட்டுரைகளை எழுதி வருகிறேன். டோட்டல் குவாலிட்டி மேனேஜ்மென்ட் பற்றி தமிழில் எளிதாக எல்லோருக்கும் புரிய வைக்கவேண்டும் என்பது எனது நீண்ட நாள் கனவு.
இது தமிழில் எனக்கு முதல் புத்தகமாகும்.
Taram Varam Tharum
₹499.00
நூலாசிரியர் அறிமுகம்
பாபு வினோத்குமார் ஆகிய நான், தமிழ்நாட்டில் நீலகிரி மாவட்டத்தை பிறப்பிடமாகக் கொண்டு, குன்னூரில் பள்ளிக் கல்வியை முடித்து, மின்னணுவியலில் பட்டயப் படிப்பையும் மின்னியலில் இளங்கலை பொறியியல் படிப்பையும், வணிக மேலாண்மையில் முதுநிலை படிப்பையும் முடித்தவன்.
இந்தியாவில் மிகப் பிரபலமான காஸ்பெர்ஸ்கை ஆன்டி-வைரஸ், கஃபே காஃபி டே நிறுவனத்தில் தமிழக விற்பனைப் பிரிவு மேலாளராக பணிபுரிந்ததுடன், பார்தி ஏர்டெல்லின் புதுசேரி யூனியன் மற்றும் கோயமுத்தூர் தொலைத்தொடர்பு மேலாளராக பணிபுரிந்து பின்னர் இந்தியாவின் மிகவும் முக்கியமான மின்னணு சப்ளைசெயின் நிறுவனமான ரெடிங்டன் இந்தியா நிறுவனத்தில் உயரதிகாரியாக பணிபுரிந்தவன். பள்ளிக்காலங்களிலேயே இந்திய வானொலி மற்றும் பிரபல வார இதழ்களுக்கு பல்வேறு துணுக்குகளை எழுதியவன்.
அண்ணா பல்கலைக்கழகத்தில் வணிக மேலாண்மையில் முனைவர் பட்டம் பெற்று, கடந்த பதினைந்து ஆண்டுகளாக வணிக மேலாண்மை துறையில் மார்க்கெட்டிங் பேராசிரியராக பணிபுரிந்து வருபவன். நான் ஆங்கிலத்தில் வணிக மேலாண்மையை பற்றி நிறைய கட்டுரைகளை எழுதி வருகிறேன். டோட்டல் குவாலிட்டி மேனேஜ்மென்ட் பற்றி தமிழில் எளிதாக எல்லோருக்கும் புரிய வைக்கவேண்டும் என்பது எனது நீண்ட நாள் கனவு.
இது தமிழில் எனக்கு முதல் புத்தகமாகும்.
TEXTBOOK OF REGULATORY ASPECTS OF MEDICAL DEVICES
₹499.00
This Textbook is designed to impart the fundamental knowledge on the medical devices and in
vitro diagnostics, basis of classification and product life cycle of medical devices, regulatory
requirements for approval of medical devices in regulated countries like USFDA, EMA and
ASAIN countries along with WHO regulations. It prepares the students to learn in detail on the
harmonization initiatives, quality and ethical considerations, regulatory and documentation
requirements for marketing medical devices and IVDs in regulated country and global level.
TEXTBOOK OF REGULATORY ASPECTS OF MEDICAL DEVICES
₹499.00
This Textbook is designed to impart the fundamental knowledge on the medical devices and in
vitro diagnostics, basis of classification and product life cycle of medical devices, regulatory
requirements for approval of medical devices in regulated countries like USFDA, EMA and
ASAIN countries along with WHO regulations. It prepares the students to learn in detail on the
harmonization initiatives, quality and ethical considerations, regulatory and documentation
requirements for marketing medical devices and IVDs in regulated country and global level.
TRANSFORMING NUTRITION CARE THROUGH HEALTH INFORMATICS
₹499.00
The transformative rise of digital technologies has changed the landscape of virtually all facets
of healthcare and nutrition care is no different. With the world at perhaps its greatest risk for
lifestyle-related disease, there is a greater and greater need for accurate, evidence-based,
individualized nutritional services. This need for better integration of nutrition science, clinical
practice, and health information technology led to the emergence of a work group that would
propose the title: Transforming Nutrition Care through Health Informatics.
This book was designed to be a practical toolbox for students, clinicians,13–15 nutritionists,
health informatics professionals16 and policymakers17 who are making their way through the
transition to digital nutrition care. It offers an insight into the application of health informatics
tools for the improvement of assessment, diagnosis, monitoring, and patient engagement in
nutritional care including Electronic Health Records (EHRs), telephone decision support
systems (CDSS), tele-nutrition platforms, mobile health applications, and data analytics.
This chapter provides examples of how a range of digital health systems have developed, been
used to implement nutrition interventions, and the potential features of such systems to ease
care coordination, decrease documentation burden, and help implement evidence-based
interventions. This includes a particular stress on future interoperability, governance &
appropriate privacy, and ethics in the use of AI in nutrition practice. It also points to the realities
on the ground, including the digital divides, the workflow not working with the patient portal,
and the inability of different healthcare systems to talk to one another.
We aim not just to inform, but to inspire. Highlighting new technologies, creative care models,
and global best practices, this resource invites the reader to envision the future of the nutrition
professional in a digitally driven health system. Whether a resource for curriculum
development, a guide for nutrition practice policy, or a blueprint for systems change,
Transforming Nutrition Care Through Health Informatics will serve as a foundational tool to
help build a workforce of future nutrition leaders who provide safer, smarter, and personalized
care.I want the upmost to thank the teachers, the practitioners, the techies and the scientists
whose work over the years has all lead up to this project. The hard work in the field of nutrition
and health informatics continues to help enrich the future of health through a corporate link
between health and nutrition.
TRANSFORMING NUTRITION CARE THROUGH HEALTH INFORMATICS
₹499.00
The transformative rise of digital technologies has changed the landscape of virtually all facets
of healthcare and nutrition care is no different. With the world at perhaps its greatest risk for
lifestyle-related disease, there is a greater and greater need for accurate, evidence-based,
individualized nutritional services. This need for better integration of nutrition science, clinical
practice, and health information technology led to the emergence of a work group that would
propose the title: Transforming Nutrition Care through Health Informatics.
This book was designed to be a practical toolbox for students, clinicians,13–15 nutritionists,
health informatics professionals16 and policymakers17 who are making their way through the
transition to digital nutrition care. It offers an insight into the application of health informatics
tools for the improvement of assessment, diagnosis, monitoring, and patient engagement in
nutritional care including Electronic Health Records (EHRs), telephone decision support
systems (CDSS), tele-nutrition platforms, mobile health applications, and data analytics.
This chapter provides examples of how a range of digital health systems have developed, been
used to implement nutrition interventions, and the potential features of such systems to ease
care coordination, decrease documentation burden, and help implement evidence-based
interventions. This includes a particular stress on future interoperability, governance &
appropriate privacy, and ethics in the use of AI in nutrition practice. It also points to the realities
on the ground, including the digital divides, the workflow not working with the patient portal,
and the inability of different healthcare systems to talk to one another.
We aim not just to inform, but to inspire. Highlighting new technologies, creative care models,
and global best practices, this resource invites the reader to envision the future of the nutrition
professional in a digitally driven health system. Whether a resource for curriculum
development, a guide for nutrition practice policy, or a blueprint for systems change,
Transforming Nutrition Care Through Health Informatics will serve as a foundational tool to
help build a workforce of future nutrition leaders who provide safer, smarter, and personalized
care.I want the upmost to thank the teachers, the practitioners, the techies and the scientists
whose work over the years has all lead up to this project. The hard work in the field of nutrition
and health informatics continues to help enrich the future of health through a corporate link
between health and nutrition.