Research Design Principles, Methods, And Applications Tools And Techniques
₹499.00
Research is the cornerstone of knowledge creation, academic inquiry, and evidence-based decisionmaking. In every discipline—whether social sciences, management, education, health, or applied
sciences—the quality of research outcomes depends fundamentally on the soundness of the
research design. A well-conceived design does not merely guide data collection and analysis; it
shapes how questions are framed, how reality is interpreted, and how knowledge contributes to
theory, practice, and society. This book, Research Design: Principles, Methods, and Applications
— Tools and Techniques, has been conceived with the objective of enabling learners, scholars, and
practitioners to approach research design with conceptual clarity, methodological rigor, and
reflective understanding.
The text offers a systematic and comprehensive exploration of research design beginning with its
foundational concepts, philosophical underpinnings, and historical evolution. It highlights how
ontology, epistemology, and methodology together inform the worldview of the researcher and
influence the logic and structure of inquiry. The book further extends into diverse design
traditions—quantitative, qualitative, mixed-methods, experimental, survey, correlational,
ethnographic, phenomenological, and case study research—illustrating how each design addresses
distinct research purposes and contexts. Special emphasis has been placed on helping readers
recognize the alignment between research questions, methods, validity concerns, ethical
responsibility, and practical feasibility.
A distinguishing feature of this work is its balanced integration of theory and application. Each unit
is designed not only to explain methodological principles but also to demonstrate how they operate
in real-world research settings across disciplines. Discussions on sampling design, measurement
and scaling, data collection tools, digital research techniques, software-supported analysis,
reliability, trustworthiness, and ethics equip learners with both conceptual depth and practical skill.
The book also guides emerging researchers through proposal development, report writing,
academic publishing, and scholarly communication, thereby bridging the gap between
methodological understanding and research practice.
This book is intended for students, early-career researchers, faculty members, and professionals
who seek to design studies that are methodologically coherent, ethically grounded, and socially
relevant. It encourages reflective thinking, critical engagement, and informed methodological
choice—qualities essential for responsible and impactful research in contemporary academic and professional environments. It is our hope that the text will serve not only as a reference resource but
also as a companion in the intellectual journey of inquiry, discovery, and scholarly contribution.
—The Authors
Dr. Pratima Srivastava
Dr. Jagriti Mishra
Ms. Alamelu Duraisamy
Dr. P. Sagar
Research Design Principles, Methods, And Applications Tools And Techniques
₹499.00
Research is the cornerstone of knowledge creation, academic inquiry, and evidence-based decisionmaking. In every discipline—whether social sciences, management, education, health, or applied
sciences—the quality of research outcomes depends fundamentally on the soundness of the
research design. A well-conceived design does not merely guide data collection and analysis; it
shapes how questions are framed, how reality is interpreted, and how knowledge contributes to
theory, practice, and society. This book, Research Design: Principles, Methods, and Applications
— Tools and Techniques, has been conceived with the objective of enabling learners, scholars, and
practitioners to approach research design with conceptual clarity, methodological rigor, and
reflective understanding.
The text offers a systematic and comprehensive exploration of research design beginning with its
foundational concepts, philosophical underpinnings, and historical evolution. It highlights how
ontology, epistemology, and methodology together inform the worldview of the researcher and
influence the logic and structure of inquiry. The book further extends into diverse design
traditions—quantitative, qualitative, mixed-methods, experimental, survey, correlational,
ethnographic, phenomenological, and case study research—illustrating how each design addresses
distinct research purposes and contexts. Special emphasis has been placed on helping readers
recognize the alignment between research questions, methods, validity concerns, ethical
responsibility, and practical feasibility.
A distinguishing feature of this work is its balanced integration of theory and application. Each unit
is designed not only to explain methodological principles but also to demonstrate how they operate
in real-world research settings across disciplines. Discussions on sampling design, measurement
and scaling, data collection tools, digital research techniques, software-supported analysis,
reliability, trustworthiness, and ethics equip learners with both conceptual depth and practical skill.
The book also guides emerging researchers through proposal development, report writing,
academic publishing, and scholarly communication, thereby bridging the gap between
methodological understanding and research practice.
This book is intended for students, early-career researchers, faculty members, and professionals
who seek to design studies that are methodologically coherent, ethically grounded, and socially
relevant. It encourages reflective thinking, critical engagement, and informed methodological
choice—qualities essential for responsible and impactful research in contemporary academic and professional environments. It is our hope that the text will serve not only as a reference resource but
also as a companion in the intellectual journey of inquiry, discovery, and scholarly contribution.
—The Authors
Dr. Pratima Srivastava
Dr. Jagriti Mishra
Ms. Alamelu Duraisamy
Dr. P. Sagar
Research-Forward Anaerobic Digestion and Biogas Technology
₹499.00
The global energy landscape is undergoing a profound transformation. As the consequences of fossil fuel
dependence become increasingly apparent through climate change, resource depletion, and geopolitical
instability, the imperative to develop clean, renewable energy alternatives has never been more urgent.
Among the spectrum of renewable energy technologies available today, biogas stands out as a particularly
versatile, economically viable, and environmentally meaningful solution.
This book was conceived with a dual purpose: to serve as a rigorous academic reference for researchers,
engineers, and graduate students, and to provide actionable knowledge for practitioners and policymakers
working at the interface of energy, agriculture, waste management, and sustainable development. The
text draws upon decades of accumulated scientific literature, integrating classical theories with the most
recent advances in the field.
Biogas is not a new technology. Anaerobic digestion has been employed for over a century in wastewater
treatment, and rural biogas programmes in China and India have been in operation since the mid-twentieth
century. Yet the scientific understanding of the underlying microbial processes, the engineering
innovations in reactor design, and the expanding portfolio of feedstocks have transformed biogas into a
twenty-first century technology of considerable sophistication and commercial maturity.
The book is organized into ten chapters that collectively span the entire spectrum of biogas science and
technology. It begins with an introduction to the global energy context and the role of renewable energy,
before moving through the fundamentals of anaerobic digestion, the diversity of feedstock materials,
reactor engineering, and gas upgrading technologies. Dedicated chapters address experimental
methodologies, results and interpretation, economic analysis, and environmental impact assessment. A
comprehensive review of the global literature is incorporated to situate current knowledge within its
historical and scientific context.
The experimental methods chapter is particularly noteworthy, as it provides detailed protocols for
biochemical methane potential assays, pilot-scale digester operation, analytical measurements, and
statistical approaches to data interpretation. These methods are described with sufficient detail that
researchers should be able to replicate reported procedures in their own laboratories.
Sixty peer-reviewed references are cited throughout the text, representing key contributions from leading
journals including Bioresource Technology, Renewable and Sustainable Energy Reviews, Applied
Energy, Waste Management, and the Journal of Cleaner Production. These references collectively
provide a gateway to the broader literature for readers who wish to explore specific topics in greater
depth.
It is the sincere hope of the author that this work contributes meaningfully to the advancement of biogas
science and technology, and to the broader transition toward a sustainable, low-carbon energy future.
Research-Forward Anaerobic Digestion and Biogas Technology
₹499.00
The global energy landscape is undergoing a profound transformation. As the consequences of fossil fuel
dependence become increasingly apparent through climate change, resource depletion, and geopolitical
instability, the imperative to develop clean, renewable energy alternatives has never been more urgent.
Among the spectrum of renewable energy technologies available today, biogas stands out as a particularly
versatile, economically viable, and environmentally meaningful solution.
This book was conceived with a dual purpose: to serve as a rigorous academic reference for researchers,
engineers, and graduate students, and to provide actionable knowledge for practitioners and policymakers
working at the interface of energy, agriculture, waste management, and sustainable development. The
text draws upon decades of accumulated scientific literature, integrating classical theories with the most
recent advances in the field.
Biogas is not a new technology. Anaerobic digestion has been employed for over a century in wastewater
treatment, and rural biogas programmes in China and India have been in operation since the mid-twentieth
century. Yet the scientific understanding of the underlying microbial processes, the engineering
innovations in reactor design, and the expanding portfolio of feedstocks have transformed biogas into a
twenty-first century technology of considerable sophistication and commercial maturity.
The book is organized into ten chapters that collectively span the entire spectrum of biogas science and
technology. It begins with an introduction to the global energy context and the role of renewable energy,
before moving through the fundamentals of anaerobic digestion, the diversity of feedstock materials,
reactor engineering, and gas upgrading technologies. Dedicated chapters address experimental
methodologies, results and interpretation, economic analysis, and environmental impact assessment. A
comprehensive review of the global literature is incorporated to situate current knowledge within its
historical and scientific context.
The experimental methods chapter is particularly noteworthy, as it provides detailed protocols for
biochemical methane potential assays, pilot-scale digester operation, analytical measurements, and
statistical approaches to data interpretation. These methods are described with sufficient detail that
researchers should be able to replicate reported procedures in their own laboratories.
Sixty peer-reviewed references are cited throughout the text, representing key contributions from leading
journals including Bioresource Technology, Renewable and Sustainable Energy Reviews, Applied
Energy, Waste Management, and the Journal of Cleaner Production. These references collectively
provide a gateway to the broader literature for readers who wish to explore specific topics in greater
depth.
It is the sincere hope of the author that this work contributes meaningfully to the advancement of biogas
science and technology, and to the broader transition toward a sustainable, low-carbon energy future.
SMART PRICING STRATEGIES FOR THE INDIAN MARKET
₹499.00
Every product and every service in India—whether it is a cup of
roadside chai, a bag of rice in a kirana store, a smartphone on an ecommerce app, or a premium watch in a mall—ultimately faces one
decisive question: “What should we charge?” In that single number,
strategy meets reality.
Price is not just a tag. It is the only element of the marketing mix that
generates revenue, while the rest demand investment in product,
promotion, and distribution. It is also the fastest lever a business can
move—sometimes overnight—to respond to competition, costs, or
sudden changes in demand. That is why, in this book, we treat pricing
as both a communicator and a competitor: a “silent messenger” that
signals quality and positioning, and an “agile warrior” that helps firms
defend, attack, and adapt in real time.
India makes pricing even more challenging—and more fascinating. It
is not one market; it is a universe of markets, layered by income levels,
aspirations, geography, culture, and rapidly changing digital habits. In
the online world, the old certainty of a fixed sticker price is fading;
prices can shift by hour, by city, and sometimes by customer segment.
This new “algorithmic bazaar” demands not only marketing sense, but
also data awareness, ethical discipline, and legal clarity.
Smart Pricing Strategies for the Indian Market was written to help
students, entrepreneurs, and managers navigate this reality with
confidence. It blends foundational pricing principles with Indian
market examples, practical frameworks, and decision-making tools—so that pricing becomes a deliberate strategy rather than a guess, a
habit, or a reaction.
SMART PRICING STRATEGIES FOR THE INDIAN MARKET
₹499.00
Every product and every service in India—whether it is a cup of
roadside chai, a bag of rice in a kirana store, a smartphone on an ecommerce app, or a premium watch in a mall—ultimately faces one
decisive question: “What should we charge?” In that single number,
strategy meets reality.
Price is not just a tag. It is the only element of the marketing mix that
generates revenue, while the rest demand investment in product,
promotion, and distribution. It is also the fastest lever a business can
move—sometimes overnight—to respond to competition, costs, or
sudden changes in demand. That is why, in this book, we treat pricing
as both a communicator and a competitor: a “silent messenger” that
signals quality and positioning, and an “agile warrior” that helps firms
defend, attack, and adapt in real time.
India makes pricing even more challenging—and more fascinating. It
is not one market; it is a universe of markets, layered by income levels,
aspirations, geography, culture, and rapidly changing digital habits. In
the online world, the old certainty of a fixed sticker price is fading;
prices can shift by hour, by city, and sometimes by customer segment.
This new “algorithmic bazaar” demands not only marketing sense, but
also data awareness, ethical discipline, and legal clarity.
Smart Pricing Strategies for the Indian Market was written to help
students, entrepreneurs, and managers navigate this reality with
confidence. It blends foundational pricing principles with Indian
market examples, practical frameworks, and decision-making tools—so that pricing becomes a deliberate strategy rather than a guess, a
habit, or a reaction.
Systemic Pharmacology – 1
₹499.00
Pharmacology is a dynamic and ever-evolving discipline that bridges the gap between
basic medical sciences and clinical practice. A clear understanding of systemic
pharmacology is essential for pharmacy students, as it provides insight into how drugs
influence various organ systems and how these effects can be utilized therapeutically.
Systemic Pharmacology–I has been thoughtfully developed to cater to the academic needs
of B.Pharm students, particularly those studying under the semester pattern as per the
prescribed curriculum.
This book focuses primarily on drugs acting on the Peripheral Nervous System, presenting
core concepts in a structured and comprehensive manner. Each chapter is designed to build
a logical progression from basic physiological principles to detailed pharmacological
actions of drugs. The text emphasizes mechanisms of action, classification,
pharmacological effects, therapeutic applications, adverse reactions, and clinical relevance.
Efforts have been made to maintain a balance between depth of content and ease of
understanding.
The language used throughout the book is simple, precise, and student-friendly, enabling
learners to grasp complex topics without difficulty. Diagrams, tables, and well-organized
content have been incorporated wherever necessary to enhance clarity and retention. The
book also aims to support students in preparing for university examinations as well as
competitive examinations, by focusing on commonly asked topics and important concepts.
In addition to academic usefulness, this book aspires to cultivate a deeper interest in
pharmacology and promote rational drug use among future pharmacists. Understanding
drug actions not only helps in achieving therapeutic success but also in minimizing adverse
effects and ensuring patient safety.
I sincerely hope that this book will prove to be a valuable companion for students,
educators, and professionals in the field of pharmacy. Suggestions and constructive
feedback for further improvement of future editions are always welcome.
Systemic Pharmacology – 1
₹499.00
Pharmacology is a dynamic and ever-evolving discipline that bridges the gap between
basic medical sciences and clinical practice. A clear understanding of systemic
pharmacology is essential for pharmacy students, as it provides insight into how drugs
influence various organ systems and how these effects can be utilized therapeutically.
Systemic Pharmacology–I has been thoughtfully developed to cater to the academic needs
of B.Pharm students, particularly those studying under the semester pattern as per the
prescribed curriculum.
This book focuses primarily on drugs acting on the Peripheral Nervous System, presenting
core concepts in a structured and comprehensive manner. Each chapter is designed to build
a logical progression from basic physiological principles to detailed pharmacological
actions of drugs. The text emphasizes mechanisms of action, classification,
pharmacological effects, therapeutic applications, adverse reactions, and clinical relevance.
Efforts have been made to maintain a balance between depth of content and ease of
understanding.
The language used throughout the book is simple, precise, and student-friendly, enabling
learners to grasp complex topics without difficulty. Diagrams, tables, and well-organized
content have been incorporated wherever necessary to enhance clarity and retention. The
book also aims to support students in preparing for university examinations as well as
competitive examinations, by focusing on commonly asked topics and important concepts.
In addition to academic usefulness, this book aspires to cultivate a deeper interest in
pharmacology and promote rational drug use among future pharmacists. Understanding
drug actions not only helps in achieving therapeutic success but also in minimizing adverse
effects and ensuring patient safety.
I sincerely hope that this book will prove to be a valuable companion for students,
educators, and professionals in the field of pharmacy. Suggestions and constructive
feedback for further improvement of future editions are always welcome.
Taram Varam Tharum
₹499.00
நூலாசிரியர் அறிமுகம்
பாபு வினோத்குமார் ஆகிய நான், தமிழ்நாட்டில் நீலகிரி மாவட்டத்தை பிறப்பிடமாகக் கொண்டு, குன்னூரில் பள்ளிக் கல்வியை முடித்து, மின்னணுவியலில் பட்டயப் படிப்பையும் மின்னியலில் இளங்கலை பொறியியல் படிப்பையும், வணிக மேலாண்மையில் முதுநிலை படிப்பையும் முடித்தவன்.
இந்தியாவில் மிகப் பிரபலமான காஸ்பெர்ஸ்கை ஆன்டி-வைரஸ், கஃபே காஃபி டே நிறுவனத்தில் தமிழக விற்பனைப் பிரிவு மேலாளராக பணிபுரிந்ததுடன், பார்தி ஏர்டெல்லின் புதுசேரி யூனியன் மற்றும் கோயமுத்தூர் தொலைத்தொடர்பு மேலாளராக பணிபுரிந்து பின்னர் இந்தியாவின் மிகவும் முக்கியமான மின்னணு சப்ளைசெயின் நிறுவனமான ரெடிங்டன் இந்தியா நிறுவனத்தில் உயரதிகாரியாக பணிபுரிந்தவன். பள்ளிக்காலங்களிலேயே இந்திய வானொலி மற்றும் பிரபல வார இதழ்களுக்கு பல்வேறு துணுக்குகளை எழுதியவன்.
அண்ணா பல்கலைக்கழகத்தில் வணிக மேலாண்மையில் முனைவர் பட்டம் பெற்று, கடந்த பதினைந்து ஆண்டுகளாக வணிக மேலாண்மை துறையில் மார்க்கெட்டிங் பேராசிரியராக பணிபுரிந்து வருபவன். நான் ஆங்கிலத்தில் வணிக மேலாண்மையை பற்றி நிறைய கட்டுரைகளை எழுதி வருகிறேன். டோட்டல் குவாலிட்டி மேனேஜ்மென்ட் பற்றி தமிழில் எளிதாக எல்லோருக்கும் புரிய வைக்கவேண்டும் என்பது எனது நீண்ட நாள் கனவு.
இது தமிழில் எனக்கு முதல் புத்தகமாகும்.
Taram Varam Tharum
₹499.00
நூலாசிரியர் அறிமுகம்
பாபு வினோத்குமார் ஆகிய நான், தமிழ்நாட்டில் நீலகிரி மாவட்டத்தை பிறப்பிடமாகக் கொண்டு, குன்னூரில் பள்ளிக் கல்வியை முடித்து, மின்னணுவியலில் பட்டயப் படிப்பையும் மின்னியலில் இளங்கலை பொறியியல் படிப்பையும், வணிக மேலாண்மையில் முதுநிலை படிப்பையும் முடித்தவன்.
இந்தியாவில் மிகப் பிரபலமான காஸ்பெர்ஸ்கை ஆன்டி-வைரஸ், கஃபே காஃபி டே நிறுவனத்தில் தமிழக விற்பனைப் பிரிவு மேலாளராக பணிபுரிந்ததுடன், பார்தி ஏர்டெல்லின் புதுசேரி யூனியன் மற்றும் கோயமுத்தூர் தொலைத்தொடர்பு மேலாளராக பணிபுரிந்து பின்னர் இந்தியாவின் மிகவும் முக்கியமான மின்னணு சப்ளைசெயின் நிறுவனமான ரெடிங்டன் இந்தியா நிறுவனத்தில் உயரதிகாரியாக பணிபுரிந்தவன். பள்ளிக்காலங்களிலேயே இந்திய வானொலி மற்றும் பிரபல வார இதழ்களுக்கு பல்வேறு துணுக்குகளை எழுதியவன்.
அண்ணா பல்கலைக்கழகத்தில் வணிக மேலாண்மையில் முனைவர் பட்டம் பெற்று, கடந்த பதினைந்து ஆண்டுகளாக வணிக மேலாண்மை துறையில் மார்க்கெட்டிங் பேராசிரியராக பணிபுரிந்து வருபவன். நான் ஆங்கிலத்தில் வணிக மேலாண்மையை பற்றி நிறைய கட்டுரைகளை எழுதி வருகிறேன். டோட்டல் குவாலிட்டி மேனேஜ்மென்ட் பற்றி தமிழில் எளிதாக எல்லோருக்கும் புரிய வைக்கவேண்டும் என்பது எனது நீண்ட நாள் கனவு.
இது தமிழில் எனக்கு முதல் புத்தகமாகும்.
