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Cucurbits for Sustainable Horticulture Diversity Improvement and Production

₹499.00
Cucurbitaceous vegetables occupy a prominent position in horticulture due to their rich diversity, wide adaptability, high productivity, nutritional importance, and economic value. The family Cucurbitaceae comprises several commercially important crops, including gourds, squashes and pumpkin which contribute significantly to food and nutritional security across tropical, subtropical, and temperate regions. Besides being rich sources of vitamins, minerals, dietary fibre, antioxidants, and other bioactive compounds, these vegetables possess several medicinal and therapeutic properties, making them an important component of a balanced and healthy diet. Growing demand for high-quality vegetables, together with the challenges posed by climate change, diminishing natural resources, emerging pests and diseases, and changing consumer preferences, has underscored the need for sustainable production systems and improved cultivars. Advances in plant breeding, crop improvement, integrated crop management, and seed production have created new opportunities to enhance productivity while promoting environmental sustainability. A sound understanding of the biology, genetic resources, breeding strategies, production technologies, crop protection, and seed production of cucurbit crops is therefore essential for students, researchers, extension personnel, and growers. Cucurbits for Sustainable Horticulture: Diversity, Improvement and Production has been prepared as a comprehensive and up-to-date reference on major cucurbit vegetables. The chapters are systematically organised to provide complete coverage of each crop, beginning with botanical description, taxonomy, species diversity, and genetic resources, followed by breeding objectives, breeding methods, and improved varieties and hybrids. The book also presents scientific recommendations on climate and soil requirements, propagation, nursery management, nutrient management, irrigation, training and pruning, intercultural operations, harvesting, postharvest handling, and the economics of cultivation. Dedicated chapters on integrated pest and disease management highlight environmentally sustainable approaches for maintaining crop health, while detailed coverage of seed production technologies including isolation requirements, pollination biology, rouging, harvesting, processing, and seed quality standards, makes the book equally valuable for commercial seed producers and academic institutions. The volume includes comprehensive chapters on bitter gourd, cucumber, bottle gourd, watermelon, pointed gourd (parwal), pumpkin, summer squash (zucchini), ridge gourd, chowchow, and ivy gourd, incorporating recent scientific advances alongside practical recommendations for cultivation and crop improvement. This book is intended primarily for undergraduate and postgraduate students of horticulture and agriculture, researchers, teachers, extension professionals, seed producers, and progressive farmers. Every effort has been made to present the subject matter in a clear, systematic, and reader-friendly manner without compromising scientific accuracy. The contents have been compiled from standard references, recent research findings, and the authors' experience in teaching, research, and extension
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Cucurbits for Sustainable Horticulture Diversity Improvement and Production

₹499.00
Cucurbitaceous vegetables occupy a prominent position in horticulture due to their rich diversity, wide adaptability, high productivity, nutritional importance, and economic value. The family Cucurbitaceae comprises several commercially important crops, including gourds, squashes and pumpkin which contribute significantly to food and nutritional security across tropical, subtropical, and temperate regions. Besides being rich sources of vitamins, minerals, dietary fibre, antioxidants, and other bioactive compounds, these vegetables possess several medicinal and therapeutic properties, making them an important component of a balanced and healthy diet. Growing demand for high-quality vegetables, together with the challenges posed by climate change, diminishing natural resources, emerging pests and diseases, and changing consumer preferences, has underscored the need for sustainable production systems and improved cultivars. Advances in plant breeding, crop improvement, integrated crop management, and seed production have created new opportunities to enhance productivity while promoting environmental sustainability. A sound understanding of the biology, genetic resources, breeding strategies, production technologies, crop protection, and seed production of cucurbit crops is therefore essential for students, researchers, extension personnel, and growers. Cucurbits for Sustainable Horticulture: Diversity, Improvement and Production has been prepared as a comprehensive and up-to-date reference on major cucurbit vegetables. The chapters are systematically organised to provide complete coverage of each crop, beginning with botanical description, taxonomy, species diversity, and genetic resources, followed by breeding objectives, breeding methods, and improved varieties and hybrids. The book also presents scientific recommendations on climate and soil requirements, propagation, nursery management, nutrient management, irrigation, training and pruning, intercultural operations, harvesting, postharvest handling, and the economics of cultivation. Dedicated chapters on integrated pest and disease management highlight environmentally sustainable approaches for maintaining crop health, while detailed coverage of seed production technologies including isolation requirements, pollination biology, rouging, harvesting, processing, and seed quality standards, makes the book equally valuable for commercial seed producers and academic institutions. The volume includes comprehensive chapters on bitter gourd, cucumber, bottle gourd, watermelon, pointed gourd (parwal), pumpkin, summer squash (zucchini), ridge gourd, chowchow, and ivy gourd, incorporating recent scientific advances alongside practical recommendations for cultivation and crop improvement. This book is intended primarily for undergraduate and postgraduate students of horticulture and agriculture, researchers, teachers, extension professionals, seed producers, and progressive farmers. Every effort has been made to present the subject matter in a clear, systematic, and reader-friendly manner without compromising scientific accuracy. The contents have been compiled from standard references, recent research findings, and the authors' experience in teaching, research, and extension
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Curtain of Ink

₹349.00
Curtain of Ink is an anthology woven from the soul of theatre where every stage light hides a story, every curtain rise awakens emotions, and every line of ink breathes life into forgotten voices.
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Curtain of Ink

₹349.00
Curtain of Ink is an anthology woven from the soul of theatre where every stage light hides a story, every curtain rise awakens emotions, and every line of ink breathes life into forgotten voices.
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CYBERCRIME AND DIGITAL EVIDENCE

₹499.00
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Daria Hrudaya

₹160.00
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Daria Hrudaya

₹160.00
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DATA ANALYSIS AND VISUALIZATION USING PYTHON

₹499.00
In today’s digital era, data has become the new oil—fueling industries, science, governance, and everyday decision-making. This handbook, Data Analysis and Visualization Using Python, is designed to bridge the gap between raw data and actionable insights. It introduces the fundamental principles of data analysis, demonstrates the power of Python as the lingua franca of data science, and showcases how visualization transforms abstract numbers into meaningful stories. By combining theory, practical coding examples, and real-world applications, this work serves as a comprehensive guide for learners and professionals who wish to master the art of turning data into knowledge.
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DATA ANALYSIS AND VISUALIZATION USING PYTHON

₹499.00
In today’s digital era, data has become the new oil—fueling industries, science, governance, and everyday decision-making. This handbook, Data Analysis and Visualization Using Python, is designed to bridge the gap between raw data and actionable insights. It introduces the fundamental principles of data analysis, demonstrates the power of Python as the lingua franca of data science, and showcases how visualization transforms abstract numbers into meaningful stories. By combining theory, practical coding examples, and real-world applications, this work serves as a comprehensive guide for learners and professionals who wish to master the art of turning data into knowledge.
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DECODING THE SECRET OF CANCER

₹499.00
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Deepavali A Celebration of Light

"Diwali, the festival of lights, is a celebration of hope, renewal, and the triumph of light over darkness. As we gather to commemorate this joyous occasion, we've curated a collection of stories, poems, and reflections that capture the essence of Diwali. This anthology is a journey through the many facets of Diwali, exploring themes of love, light, and the human experience. Our contributors share their unique perspectives on the festival, weaving together a narrative that's both personal and universal. We hope this anthology illuminates the spirit of Diwali and inspires readers to reflect on the past, present, and future. May the lights of Diwali guide us towards wisdom, compassion, and joy."
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Deepavali A Celebration of Light

"Diwali, the festival of lights, is a celebration of hope, renewal, and the triumph of light over darkness. As we gather to commemorate this joyous occasion, we've curated a collection of stories, poems, and reflections that capture the essence of Diwali. This anthology is a journey through the many facets of Diwali, exploring themes of love, light, and the human experience. Our contributors share their unique perspectives on the festival, weaving together a narrative that's both personal and universal. We hope this anthology illuminates the spirit of Diwali and inspires readers to reflect on the past, present, and future. May the lights of Diwali guide us towards wisdom, compassion, and joy."
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Deepo Ka Tyohar Deepawali

₹349.00
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Diary The Hidden Story

₹349.00
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DIGITAL MARKETING

₹349.00
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DIGITAL MARKETING ESSENTIALS A Practical Guide for Modern Marketers

₹499.00
The digital era has revolutionized how businesses connect, communicate, and create value for their customers. Marketing—once confined to print, radio, and television—has undergone a profound transformation with the advent of the internet and social media. Today, the marketer’s toolkit is redefined by data analytics, search engine optimization, social media engagement, and automation tools that make interactions faster, smarter, and measurable. Digital Marketing Essentials: A Practical Guide for Modern Marketers has been conceptualized and designed to serve as a comprehensive academic and practical reference for learners, educators, and professionals navigating this dynamic digital landscape. This book systematically explores the foundations and applications of digital marketing through a structured, learner-centric approach. It covers essential areas such as Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Content Strategy, Email Campaigns, and Digital Analytics— supported by real-world case studies, visual frameworks, and actionable insights. Each unit aims to bridge the gap between theory and practice, ensuring that readers not only understand digital concepts but can also apply them effectively in professional scenarios. In developing this work, the emphasis has been placed on clarity, relevance, and applicability. The chapters are aligned with the evolving academic curriculum and industry expectations, integrating conceptual understanding with hands-on tools used by modern marketers. The inclusion of “Check Your Progress” sections, practical examples, and curated references further enhances the reader’s engagement and comprehension. The author extends heartfelt gratitude to colleagues, mentors, students, and professionals who contributed their insights and feedback during the development of this book. Their encouragement and critical perspectives have played a vital role in refining the content. Special thanks are due to the Institute of Management Studies, Ranchi University, for fostering an environment that promotes academic excellence and innovation. It is hoped that this book will serve as a valuable guide for students, educators, and marketing practitioners seeking to master the evolving dimensions of digital marketing. In a world where technology continues to reshape communication and commerce, the knowledge contained within these pages aspires to equip readers with both the strategic thinking and practical skills necessary to thrive as future-ready marketers. Dr. Soni Kumari Assistant Professor, Institute of Management Studies, Ranchi University
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DIGITAL MARKETING ESSENTIALS A Practical Guide for Modern Marketers

₹499.00
The digital era has revolutionized how businesses connect, communicate, and create value for their customers. Marketing—once confined to print, radio, and television—has undergone a profound transformation with the advent of the internet and social media. Today, the marketer’s toolkit is redefined by data analytics, search engine optimization, social media engagement, and automation tools that make interactions faster, smarter, and measurable. Digital Marketing Essentials: A Practical Guide for Modern Marketers has been conceptualized and designed to serve as a comprehensive academic and practical reference for learners, educators, and professionals navigating this dynamic digital landscape. This book systematically explores the foundations and applications of digital marketing through a structured, learner-centric approach. It covers essential areas such as Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Content Strategy, Email Campaigns, and Digital Analytics— supported by real-world case studies, visual frameworks, and actionable insights. Each unit aims to bridge the gap between theory and practice, ensuring that readers not only understand digital concepts but can also apply them effectively in professional scenarios. In developing this work, the emphasis has been placed on clarity, relevance, and applicability. The chapters are aligned with the evolving academic curriculum and industry expectations, integrating conceptual understanding with hands-on tools used by modern marketers. The inclusion of “Check Your Progress” sections, practical examples, and curated references further enhances the reader’s engagement and comprehension. The author extends heartfelt gratitude to colleagues, mentors, students, and professionals who contributed their insights and feedback during the development of this book. Their encouragement and critical perspectives have played a vital role in refining the content. Special thanks are due to the Institute of Management Studies, Ranchi University, for fostering an environment that promotes academic excellence and innovation. It is hoped that this book will serve as a valuable guide for students, educators, and marketing practitioners seeking to master the evolving dimensions of digital marketing. In a world where technology continues to reshape communication and commerce, the knowledge contained within these pages aspires to equip readers with both the strategic thinking and practical skills necessary to thrive as future-ready marketers. Dr. Soni Kumari Assistant Professor, Institute of Management Studies, Ranchi University
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