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DIGITAL MARKETING ESSENTIALS A Practical Guide for Modern Marketers
₹499.00
The digital era has revolutionized how businesses connect, communicate, and create value for their
customers. Marketing—once confined to print, radio, and television—has undergone a profound
transformation with the advent of the internet and social media. Today, the marketer’s toolkit is redefined by
data analytics, search engine optimization, social media engagement, and automation tools that make
interactions faster, smarter, and measurable. Digital Marketing Essentials: A Practical Guide for Modern
Marketers has been conceptualized and designed to serve as a comprehensive academic and practical
reference for learners, educators, and professionals navigating this dynamic digital landscape.
This book systematically explores the foundations and applications of digital marketing through a structured,
learner-centric approach. It covers essential areas such as Search Engine Optimization (SEO), Search Engine
Marketing (SEM), Social Media Marketing, Content Strategy, Email Campaigns, and Digital Analytics—
supported by real-world case studies, visual frameworks, and actionable insights. Each unit aims to bridge
the gap between theory and practice, ensuring that readers not only understand digital concepts but can also
apply them effectively in professional scenarios.
In developing this work, the emphasis has been placed on clarity, relevance, and applicability. The chapters
are aligned with the evolving academic curriculum and industry expectations, integrating conceptual
understanding with hands-on tools used by modern marketers. The inclusion of “Check Your Progress”
sections, practical examples, and curated references further enhances the reader’s engagement and
comprehension.
The author extends heartfelt gratitude to colleagues, mentors, students, and professionals who contributed
their insights and feedback during the development of this book. Their encouragement and critical
perspectives have played a vital role in refining the content. Special thanks are due to the Institute of
Management Studies, Ranchi University, for fostering an environment that promotes academic excellence
and innovation.
It is hoped that this book will serve as a valuable guide for students, educators, and marketing practitioners
seeking to master the evolving dimensions of digital marketing. In a world where technology continues to
reshape communication and commerce, the knowledge contained within these pages aspires to equip readers
with both the strategic thinking and practical skills necessary to thrive as future-ready marketers.
Dr. Soni Kumari
Assistant Professor,
Institute of Management Studies,
Ranchi University
DIGITAL MARKETING ESSENTIALS A Practical Guide for Modern Marketers
₹499.00
The digital era has revolutionized how businesses connect, communicate, and create value for their
customers. Marketing—once confined to print, radio, and television—has undergone a profound
transformation with the advent of the internet and social media. Today, the marketer’s toolkit is redefined by
data analytics, search engine optimization, social media engagement, and automation tools that make
interactions faster, smarter, and measurable. Digital Marketing Essentials: A Practical Guide for Modern
Marketers has been conceptualized and designed to serve as a comprehensive academic and practical
reference for learners, educators, and professionals navigating this dynamic digital landscape.
This book systematically explores the foundations and applications of digital marketing through a structured,
learner-centric approach. It covers essential areas such as Search Engine Optimization (SEO), Search Engine
Marketing (SEM), Social Media Marketing, Content Strategy, Email Campaigns, and Digital Analytics—
supported by real-world case studies, visual frameworks, and actionable insights. Each unit aims to bridge
the gap between theory and practice, ensuring that readers not only understand digital concepts but can also
apply them effectively in professional scenarios.
In developing this work, the emphasis has been placed on clarity, relevance, and applicability. The chapters
are aligned with the evolving academic curriculum and industry expectations, integrating conceptual
understanding with hands-on tools used by modern marketers. The inclusion of “Check Your Progress”
sections, practical examples, and curated references further enhances the reader’s engagement and
comprehension.
The author extends heartfelt gratitude to colleagues, mentors, students, and professionals who contributed
their insights and feedback during the development of this book. Their encouragement and critical
perspectives have played a vital role in refining the content. Special thanks are due to the Institute of
Management Studies, Ranchi University, for fostering an environment that promotes academic excellence
and innovation.
It is hoped that this book will serve as a valuable guide for students, educators, and marketing practitioners
seeking to master the evolving dimensions of digital marketing. In a world where technology continues to
reshape communication and commerce, the knowledge contained within these pages aspires to equip readers
with both the strategic thinking and practical skills necessary to thrive as future-ready marketers.
Dr. Soni Kumari
Assistant Professor,
Institute of Management Studies,
Ranchi University
DRUG DELIVERY SYSTEM
₹499.00
The motivation behind writing this book stems from the growing need for innovative and effective delivery systems in the treatment of various diseases. Traditional methods of drug administration often face challenges such as poor bioavailability, patient compliance issues, and systemic side effects. The development of sophisticated drug delivery systems offers promising solutions to these challenges by enhancing the efficacy, safety, and patient adherence of therapeutic agents.
This book is the result of a shared vision and collaboration among a team of committed educators and researchers. We have come together with the common goal of sharing our collective knowledge, experience, and passion for the subject. Each contributor has brought their own unique perspective and expertise, which has enriched the content and provided a broad, balanced understanding of key concepts in pharmaceutics.
This book is designed to serve as a valuable resource for students, researchers, and professionals in the field of pharmaceutical sciences. It covers a wide range of topics, including the fundamentals of drug delivery, various delivery routes, advanced delivery systems such as nanoparticles and liposomes, and the latest trends in personalized medicine and nanotechnology. Each chapter is meticulously structured to provide theoretical knowledge supported by current research and case studies.
Our aim has been to present the material in a way that is not only informative but also engaging and student-friendly. We have carefully structured the chapters to ensure clarity, relevance, and coherence, keeping in mind the academic needs of undergraduate students, while also offering valuable insights for researchers and professionals. We are profoundly grateful to everyone who has supported us in completing this project. Our sincere thanks go to our mentors and colleagues for their guidance and encouragement, to the peer reviewers for their critical feedback and constructive suggestions, and most importantly, to our families for their patience and steadfast support throughout this endeavor.
We hope that this book serves as a valuable companion in your academic and professional journey, sparking curiosity, deepening your understanding, and inspiring further exploration into the fascinating world of Pharmaceutical Sciences.
DRUG DELIVERY SYSTEM
₹499.00
The motivation behind writing this book stems from the growing need for innovative and effective delivery systems in the treatment of various diseases. Traditional methods of drug administration often face challenges such as poor bioavailability, patient compliance issues, and systemic side effects. The development of sophisticated drug delivery systems offers promising solutions to these challenges by enhancing the efficacy, safety, and patient adherence of therapeutic agents.
This book is the result of a shared vision and collaboration among a team of committed educators and researchers. We have come together with the common goal of sharing our collective knowledge, experience, and passion for the subject. Each contributor has brought their own unique perspective and expertise, which has enriched the content and provided a broad, balanced understanding of key concepts in pharmaceutics.
This book is designed to serve as a valuable resource for students, researchers, and professionals in the field of pharmaceutical sciences. It covers a wide range of topics, including the fundamentals of drug delivery, various delivery routes, advanced delivery systems such as nanoparticles and liposomes, and the latest trends in personalized medicine and nanotechnology. Each chapter is meticulously structured to provide theoretical knowledge supported by current research and case studies.
Our aim has been to present the material in a way that is not only informative but also engaging and student-friendly. We have carefully structured the chapters to ensure clarity, relevance, and coherence, keeping in mind the academic needs of undergraduate students, while also offering valuable insights for researchers and professionals. We are profoundly grateful to everyone who has supported us in completing this project. Our sincere thanks go to our mentors and colleagues for their guidance and encouragement, to the peer reviewers for their critical feedback and constructive suggestions, and most importantly, to our families for their patience and steadfast support throughout this endeavor.
We hope that this book serves as a valuable companion in your academic and professional journey, sparking curiosity, deepening your understanding, and inspiring further exploration into the fascinating world of Pharmaceutical Sciences.
Earth’s Last Stand
₹349.00
In a world where the consequences of human actions are
increasingly felt, 'Earth Last Stand' serves as a poignant
reminder of the urgent need for sustainability and
environmental stewardship. This book is a call to action,
a rallying cry for individuals, communities, and nations
to come together and reclaim our planet's future. Through
a collection of thought-provoking essays, poems, and
stories, 'Earth Last Stand' explores the complexities of
environmental degradation, the resilience of nature, and
the power of human innovation. As we stand at the
crossroads of history, this book challenges us to rethink
our relationship with the earth and to take bold steps
towards a more sustainable tomorrow. Join us on this
journey towards a brighter future, where humanity and
the planet can thrive in harmony."
Earth’s Last Stand
₹349.00
In a world where the consequences of human actions are
increasingly felt, 'Earth Last Stand' serves as a poignant
reminder of the urgent need for sustainability and
environmental stewardship. This book is a call to action,
a rallying cry for individuals, communities, and nations
to come together and reclaim our planet's future. Through
a collection of thought-provoking essays, poems, and
stories, 'Earth Last Stand' explores the complexities of
environmental degradation, the resilience of nature, and
the power of human innovation. As we stand at the
crossroads of history, this book challenges us to rethink
our relationship with the earth and to take bold steps
towards a more sustainable tomorrow. Join us on this
journey towards a brighter future, where humanity and
the planet can thrive in harmony."
